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RADIO TAY

RADIO TAY. Rajar Q4 2013. RADIO TAY. Tay FM’s core audience is 25-44 year olds, playing a mix of adult contemporary music with unrivalled news & sports coverage and local information

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RADIO TAY

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  1. RADIO TAY Rajar Q4 2013

  2. RADIO TAY • Tay FM’s core audience is 25-44 year olds, playing a mix of adult contemporary music with unrivalled news & sports coverage and local information • Tay AM’s core audience is 35-55 year olds, with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by • Tay FM is the number one station for Dundee and Perthshire with 153,000 listeners • Listeners to the station listen on average for a staggering 9.3 hours each • 48% of Radio Tay listeners are aged 15-44 Source: Rajar/Ipsos RSL. 12 months ending 15th December N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA

  3. THE TRANSMISSION AREA

  4. TAY FM WEEKDAY SCHEDULE • Wake up with Webster at Breakfast 6am-10am • Mike Richardson on Mid-Morning 10am-2pm • The Tay FM Takeover 2pm-3pm • John Milne on Drivetime3pm-7pm • IN:Demand with Romeo 7pm-10pm • Late Night with Gina McKie10pm-1am

  5. Total tay 201,000 Weekly Listeners • TOTAL TAY REACHES… • 93,000 ABC1 LISTENERS • 108,000 C2DE LISTENERS • 158,000 MAIN SHOPPERS WEEKLY REACH Source: Rajar/Ipsos RSL. 12 months ending 15th December 2013

  6. TAY FM 153,000 Weekly Listeners • TAY FM REACHES… • 76,000 ABC1 LISTENERS • 77,000 C2DE LISTENERS • 113,000 MAIN SHOPPERS WEEKLY REACH Source: Rajar/Ipsos RSL. 12 months ending 15th December 2013

  7. COMPETITORS WEEKLY REACH Source: Rajar/Ipsos RSL. 12 months ending 15th December 2013

  8. PRESS COMPETITORS WEEKLY REACH Base: Tay FM TSA; Source: Press JICREG 01/10/13 (based on Area AIR) Radio Source: Rajar Q4 2013 NB: Total Tay (Bauer Dundee)

  9. COMMERCIAL MARKET SHARE TOTAL TAY TSA MARKET SHARE ALL COMMERCIAL RADIO LISTENING Source: Rajar/IpsosRSL. 12 months ending 15th December 2013 N.B ^Radio Tay (Bauer Dundee) is made up of Tay FM and Tay AM

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