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PR work at SURFnet

This project aims to develop an integrated communications strategy at SURFnet, the Pioneering Network for Higher Education and Research. The goal is to enhance customer intimacy, enlarge knowledge and appreciation of SURFnet services, strengthen the organization's image, and ensure uniformity in expressions and core values.

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PR work at SURFnet

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  1. PR work at SURFnet

  2. Department Communications & Marketing • Goal • Customer intimacy • Enlarge knowledge, use and appreciation services SURFnet • Enlarge commitment employers SURFnet • Strengthen image SURFnet • Guarantee uniformity expressions SURFnet-> house style and core values • 5 people, 4,2 fte • Budget: 245,000 euro and 255,000 for GigaPort SURFnet, Pioneering Network for Higher Education and Research

  3. Tasks • Corporate Communication, 315 days • Project communication, 130 days • Marketing communication, 155 days • Internal communication, 55 days • Recruitment communication, 15 days SURFnet, Pioneering Network for Higher Education and Research

  4. Target groups Employees SURFnet Internal Communication Integrated communication Corporate, recruitment, Project communication Recruitment Government Funding agencies/Financers Suppliers Press Common public Marketing communications End-users (teachers, staff and researchers)Students are secondary target group Institution contacts SURFnet, Pioneering Network for Higher Education and Research

  5. New: Marketing • Coordinating role in Marketing activities • Outline a strategy for product/market combinations • Control all marketing communications activities SURFnet, Pioneering Network for Higher Education and Research

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