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2013 Excellence in Airport Marketing and Communications Awards

2013 Excellence in Airport Marketing and Communications Awards. Tecnology Innovations Category: DFW Airport Mobile App Promotion DFW International Airport March 2013. Technology Innovations: DFW Airport Mobile App. Overview Results. Overview.

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2013 Excellence in Airport Marketing and Communications Awards

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  1. 2013 Excellence in Airport Marketing and Communications Awards Tecnology Innovations Category: DFW Airport Mobile App Promotion DFW International Airport March 2013

  2. Technology Innovations: DFW Airport Mobile App • Overview • Results

  3. Overview

  4. Technology Innovations: DFW Airport Mobile AppDFW surveys its passengers to gauge mobile technology usage. As of May 2012, 81% of DFW passengers carried a Smartphone. • May 2012 DFW study. Sample size of 889 (+/- 3%).

  5. Technology Innovations: DFW Airport Mobile AppOf those using Smartphones, over one-third used mobile apps to get information for their trip. Did you or will you use any mobile apps to get information for your current trip? • Top App Categories • Airline • American Airlines • Weather • Weather Channel • Flight/trip tracking • Flight Tracker • Facebook • May 2012 DFW study. Sample size of 667 (+/- 4%).

  6. Technology Innovations: DFW Airport Mobile AppThere are more than 16,400 travel-related mobile applications in the Apple iTunes store. Many top-ranked applications showing DFW Airport information, including flight information, concessions locations and reviews and terminal maps. • TripIt • Ranking - #2 • 2.7M downloads • American Airlines • Ranking - #10 • 1.5M downloads • TripCase • Ranking - #45 • 616K downloads

  7. Technology Innovations: DFW Airport Mobile AppThere are more than 16,400 travel-related mobile applications in the Apple iTunes store. Many top-ranked applications showing DFW Airport information, including flight information, concessions locations and reviews and terminal maps. • ClearChannel FLYSmart • Ranking - #187 • 77K downloads • iFly • Ranking - #220 • 20K downloads • GateGuru • Ranking - #65 • 370K downloads

  8. Technology Innovations: DFW Airport Mobile AppDespite all that these applications have to offer, DFW travelers have additional On January 8, DFW launched its own mobile application, available on the devices that our Customers use most.

  9. Technology Innovations: DFW Airport Mobile AppThe development of DFW’s mobile app followed a thorough design and test process.

  10. Technology Innovations: DFW Airport Mobile AppIn August 2012, DFW invited 100 qualified customers to apply to participate in beta testing of the mobile application via www.dfwairport.com.

  11. Technology Innovations: DFW Airport Mobile AppDFW set up a web page to enlist qualified applicants who were traveling out of DFW between October and November 2012 and could test the app. Applicants were selected based on frequency of travel, type of travel, type of phone, etc.

  12. Technology Innovations: DFW Airport Mobile AppThe beta test process for the mobile app was heavily promoted.

  13. Technology Innovations: DFW Airport Mobile AppThe beta test process for the mobile app was heavily promoted.

  14. Technology Innovations: DFW Airport Mobile AppThe beta testing was covered by major news publications in the DFW area.

  15. Technology Innovations: DFW Airport Mobile AppThe beta testing was covered by major news publications in the DFW area.

  16. Technology Innovations: DFW Airport Mobile AppAccording to our Beta Testers, the most useful features include information on Parking Availability, Shops and Restaurants and an Airport Guide. Within 5 Minutes Airport Guide Parking Availability

  17. Technology Innovations: DFW Airport Mobile AppOverall, the DFW Airport mobile app was very well received by Beta Testers. Feedback was incoporated into the app, making it an even greater success! • “From what I have seen it seems like a good app for someone who doesn’t know DFW very well. I think it’s useful for finding shopping, food, etc.” • Thomas Huber, • Connecting Passenger • “I’m really liking it, looks very HD and with a LOT of information!” • Jose Castillo Alonso, • Local Passenger • “Overall, I found the app very helpful, the best section of the app for me was the parking information.” • Heather Flynn, • Local Passenger

  18. Results

  19. Technology Innovations: DFW Airport Mobile AppAmong key competitor domestic airports, DFW’s mobile app provides users with the most variety of features.

  20. Technology Innovations: DFW Airport Mobile AppDFW’s app contains many of the key features of industry-leading international airports.

  21. Technology Innovations: DFW Airport Mobile AppThe mobile app has received more than 25,000 downloads since it’s launch on January 8. Most utilized features are Flight Information/Flight Tracking, Parking Information and Availability, Restaurant Listings and the Airline Guide. Flight Information and Tracking Restaurants Parking Availability Airline Guide

  22. Technology Innovations: DFW Airport Mobile AppThe app is currently rated 4.5 out of 5 stars on the iOS platform. User reviews have been excellent.

  23. Technology Innovations: DFW Airport Mobile AppTraditional and social media coverage has been extensive. Please see included pdf files for full coverage.

  24. 2013 Excellence in Airport Marketing and Communications Awards Tecnology Innovations Category: DFW Airport Mobile App Promotion DFW International Airport March 2013

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