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FFHC 3Q 2009 Performance Review

FFHC 3Q 2009 Performance Review. Nov. 25, 2009. Disclaimer.

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FFHC 3Q 2009 Performance Review

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  1. FFHC 3Q 2009 Performance Review Nov. 25, 2009

  2. Disclaimer • This presentation is provided by First Financial Holding Co., Ltd. (“FFHC”). The information contained within is not reviewed or reviewed by any accountant or any independent third party. Users should read this material in conjunction with all other public financial and operational information filed to the competent authorities by FFHC. While we endeavor to provide accurate, complete and consistent information herein, FFHC makes no guarantee or warranties as to the accuracy or correctness of all the material contained. After this presentation is released to the public, we undertake no obligation to update any relevant data to reflect any change hereafter. • Users should also notice that this presentation may contain forward-looking statements. Statements that are not historical facts, including statements relating to the implementation of strategic initiatives, future business development and economic performance are forward-looking statements. By their nature, forward-looking statements involve uncertainties, risks, assumptions and other factors that could cause actual developments and results to differ materially from our statement in this presentation. These factors include, but not limited to, regulatory developments, competitive conditions, technological developments, general economic conditions and management changes. • The information, statements or opinions in this presentation do not constitute a public offer under any applicable legislation or an offer to sell or solicitation of an offer to buy any securities or financial instruments or any advice or recommendation respect to such securities or other financial instruments. First Group and all its affiliates representatives, no matter for their negligence or any other reasons, should not be liable for any loss or damages arising from the use of or interpretation by others of information contained within this presentation or any matter related to this document.

  3. Contents • Financial Highlight • Operating Results • Other Issues – China Plan • Appendix

  4. 3Q 2009 Financial Highlight • reviewed

  5. 3Q 2009 Financial Highlight Net Income Trend(in NT$ mn) -44% Book Value Per Share (in NT$) ROAE EPS (in NT$) 5.93% 3Q08: 10.45% 16.24 3Q08: 16.38 0.72 3Q08: 1.31

  6. 3Q 2009 Key Figures Key Figures( in NT$ dollar, NT$ mn, mn shares or %) 3Q09 Earnings Breakdown1( in NT$ mn) Insurance NT$(69); -0.78% YoY % 44.8% 9.3% 45.0% 0.9% 2.5% 43.2% 50.0% 0.9% 0.4% 4.1% 3Q08 8,152 1,766,921 1.31 16.38 61,647 10.45% 0.64% 120.19% 102.14% 4.84% 3Q09 4,4951 1,931,169 0.72 16.24 63,189 5.93% 0.32% 121.27% 102.57% 5.04% Net Income Total Assets EPS Book per share Capital Stock ROAE2 ROAA2 Group CAR3 Double Leverage4 Debt Ratio5           Others NT$(182); -3.3% Investment Trust NT$117; 2.6% Banking NT$3,989; 87.3% Securities NT$640; 14.2% 1. Based on the classification of specific company’s business units, financial information by business segments should be listed individually. 2. Annualized figures. 3. Preminary CAR in 3Q09. 4. Double Leverage = Long-term Equity Investment/ Shareholder Equity 5. Non-Consolidated basis

  7. 3Q 2009Net Income Overview 3Q 2009 Consolidated Income & Loss (in NT$ mn) (11,825) 20,528 Bank (4,881) Insurance 1,075 (3,806) (402) 4,495 3Q 2008 Consolidated Income & Loss (in NT$ mn) Bank (3,296) Insurance (8,151) 35,711 (2,866) 8,152 (13,246) (11,447)

  8. Profitability-After Tax 3Q 2009 FFHC & Major Subsidiaries FB Net Income (in NT$ mn) FFHC Net Income (in NT$ mn) Total Asset: 1,897,045 Total Equity:91,823 Total Asset: 1,931,169 Total Equity:103,419 ROAE1 5.93% ROAE1 5.85% -55.8% -44.8% 9,022 3,989 1. Annualized ROAE 2. Minority interests included

  9. Profitability-After Tax 3Q2009 FFHC & Major Subsidiaries First Sec Net (in NT$ mn) First-Aviva2 Net (in NT$ mn) First Securities Net (in NT$ mn) FSITC Net (in NT$ mn) Brokerage Mkt Share:1.75% Total Equity:6,910 AUM:105,790 AUM Ranking: 6 Total Asset: 12,388 ROAE1 (6.33%) ROAE1 12.95 % 9,022 ROAE1 16.33 % 640 FFHC 51% 5,886 117 102 8,961 (69) (223) FFHC (35) Aviva (34) (211) 3Q08 3Q09 3Q09 3Q08 3Q09 3Q08 1. Annualized ROAE 2. Joint venture of First-Aviva, FFHC claims 51% while Aviva claims 49% of its operating results

  10. 3Q 2009 Operating Results -reviewed

  11. FFHC Profitability-After Tax Quarterly Net Income (in NT$ mn) Net Income Annualized ROAE( % ) Annualized ROAE Cumulative Net Income Minority interests included

  12. FB Profitability-After Tax Quarterly Net Income(in NT$ mn) Net Income Annualized ROAE( % ) Annualized ROAE Cumulative Net Income

  13. Item • 3Q08 • 3Q09 • Change • NII • 68.6% • 63.0% • -5.6% • Net Fee • 15.7% • 14.8% • - 0.9% • Recovery • 6.3% • 8.3% • +2.0% • Gain on other fin. pr.1 • 3.4% • 9.2% • +5.8% • Others • 3.4% • 1.5% • -1.9% • Gain on LT stock invest.1 • 3.3% • 1.0% • - 2.3% • Gain on ST stock invest.1 • -0.7% • 2.2% • +2.9% • Cumulative Net Revenue • 100.0% • 100.0% FB 3Q 2009 Revenue z % of Cumulative Net Revenue 3Q 2009 Cumulative Net Revenue (in NT$ mn or %) 19,170 -26.8% 26,195 3Q08 3Q09 Cumulative Net Revenue FB 3Q 2009 Cumulative Net Revenue Breakdown( in NT$ mn) ↓32.8% 17,970 ↓31.2% ↑100.7% ↓32.8% 3Q08 3Q09 3Q08 3Q09 3Q08 3Q09 3Q08 3Q09 3Q08 3Q09 3Q08 3Q09 3Q08 3Q09 Gain on ST stock invest 1 Gain on LT stock invest. 1 Gain on other fin product 1 Recovery NII Others Net Fee Income * Including channel fee for bancassurance. ** figures may not match due to rounding.

  14. FB 3Q 2009 Loan Book Mix % of Loan Book1 3Q 2009 Loan Book1(in NT$ bn or %) 1,126.3 -0.4% 1,131.1 3Q08 3Q09 Loan Book1 3Q 2009 Loan Book1 Breakdown (in NT$ bn) ↓0.5% ↓17.7% ↑2.9% SME2 331.8 SME2 340.3 Overseas 129.0 Overseas 109.6 ↑24.4% 3Q 08 3Q 09 3Q 08 3Q 09 3Q 08 3Q 09 3Q 08 3Q 09 3Q 08 3Q 09 Other Consumer Loan Commercial Loan Mortgage F/X Loan Gov./SOE Loan 1. Loan Book does not include NALs 2. SME as defined by the “Act for Development of Small & Medium Enterprises; both NTD & Foreign currency loan included

  15. FB Loan Breakdown-QoQ Comparison FB Total Loan (in NT$ bn) QoQ + 2.9% SME F/X loan Gov/SOE Mortgage Commercial Loan 1.Other consumer loan not included 2.Commercial loan includes SME.

  16. Major Exposures to Specific Industries-QoQ comparison End of 3Q 2009* - % of Loan to industries Total Domestic Loan Bal.1:NT$1,047.7 bn（↑4.67%, QoQ） Wholesale & Retail 9.11% (↓0.27%) Tech. Manufacturing 27.81% （↑0.19%） ▲ TFT-LCD 2.14% (↓0.14%) DRAM 1.36% (↓0.09%) Tech. 7.97% (↑0.49%) Real Estate 2.72% (↑0.09%) Petro-chemical 5.91% Petro-chemical 6.19% (↑0.16% ) THSR Co. Construction 2.34% (↓0.15%) Loan + Guarantee 2.18% *OBU and overseas balance excluded

  17. FB 3Q09 Asset Quality NPL Amount, Reserve, Coverage (in NT$ mn or % ) Coverage Ratio NPL NPL Reserve NPL Ratio

  18. FB NPL Migration By Sectors NPL by Sectors (in %) Individual Mortgage** SME Large Corp. **Mortgage is included in Individual pool balance.

  19. New NPL Influx Breakdown 3Q 2009 Quarterly NPL(in NT$ mn） Quarterly New NPL Influx ( in NT$ mn or %) New NPL Influx New NPL Influx / Total Loan Write-off

  20. FB 3Q 2009 Total Loan & NIM Total Loan & LDR (in NT$ bn or % ) Total Loan1 LDR2 △ △ Quarterly NII / Spread / NIM ( in NT& mn or% ) Monthly NIM bottomed out 1bp Spread3 Quarterly NII NIM3 1. Total Loan= loan+ import/export negotiation+ NALs 2. LDR= Total loan / Total deposit(total deposit includes post office deposit) 3. Annual cumulative Average Spread and NIM

  21. FB 3Q 2009 Interest Yields FB NTD Interest Yields Overview ( in % ) Loan Rate (NTD) Deposit Rate (NTD) △ △ FB FX Interest Yields Overview ( in% ) Deposit Rate (FX) Loan Rate (FX)

  22. FB 3Q 2009 NTD Deposit Mix FB NTD Deposit Structure (in % ) fixed rate of time deposit Time Deposit Demand & other deposit △ △ FB Time Deposit Aging Analysis* ( in NT$ bn ) Floating rate time deposit Total repricing time deposit Fixed rate time deposit ◆ Lion’s share of time deposit shall be repriced in 4Q09 Expiring in 2010 *Time deposit data as of Sep. 30, 2009

  23. FB 3Q 2009 Fee Income Breakdown 3Q 2009 Cumulative Net Fee Income(in NT$ mn or %) % of Cumulative Net Fee 2,835 -31.2% 4,119 3Q08 3Q09 Net Fee Income 3Q 2009 Cumulative Net Fee Breakdown( in NT$ mn) ↓48.4% ↓29.3% ↑2.4% ↓23.7% ↑3.0% 3Q08 3Q09 3Q08 3Q09 3Q08 3Q09 3Q08 3Q09 3Q08 3Q09 WM Fee 1 Loan-related F/X Other 2 Credit Card 1. WM Fee = Custodian Fee + Trust-related Fee + Bancassurance Fee 2. Other represents network service fee, including overseas branches 2

  24. FB WM Sales Breakdown-QoQ Comparison FB Wealth Management Sales Breakdown (in NT$ mn) Overseas Fund Domestic Fund ■ ■ Structured N./Others ■ Quarterly WM Sales WM Sales + 22.6% /QoQ Fee + 24.3% /QoQ Quarterly WM Fee Income (in NT$ mn)

  25. FB 3Q 2009 Overseas Profits % of Cumulative Overseas PTP 3Q09 Cumulative Overseas PTP(in NT$ mn) 1,761 -26.8% 2,407 3Q 08 3Q 09 Overseas PTP Quarterly Overseas & Total PTP (in NT$ mn or%) Overseas PTP to FCB total PTP Total Overseas

  26. FB 3Q 2009 Cost-to-Income Ratio 3Q08 Operating Expense(in NT$ mn) 3Q 2009 Cumulative Operating Expense(in NT$ mn) % of Cumulative Cost-to-Income Ratio 10,160 -7.8% 11,013 3Q08 3Q09 Operating Expense Quarterly Operating Expense & Cost-to-Income Ratio( in NT$ mn or% ) Cost-to-Income Ratio Operating Expense Net Revenue *Effective from Jan.1 ‘08, employee bonus is recorded as expense in Taiwan. An employee bonus of NT$370 mn is included in 2008.

  27. CAR & Credit Rating FFHC Group CAR & Credit Rating1 Fitch: BBB+ / F2/ Stable CAR statutory CAR 100% FB CAR & Credit Rating S & P: BBB+ / A-2/ Stable / C+ Twn Ratings: twAA-/twA-1+/Stable Moody’s: A3 CAR Tier 1 * Tier-1 & CAR are preliminary results for 3Q2009.

  28. Other Issues -China Plan

  29. FB Greater China Business 3Q09 Cumulative GC PTP ( in NT$ mn) % of Cumulative GC to Overseas PTP 1,401 -41.2% 2,384 3Q08 3Q09 Greater China PTP * Greater China includes OBU(86.8%), HK(6.7%), Vietnam(6.5%) Quarterly GC & Overseas PTP (in NT$ mn or %) Many of FB OBU clients based in China Overseas Greater China 1. reviewed figures

  30. Post-MOU China Strategy • FB：Branch First Subsidiary Follows. • Pilot run in Shanghai and spread over coastal and inland provinces. • Focus on TWN corp. clients and communities before further penetrating into local mkts. Beijing Tianjin Shanghai Branch Wuhan Chongqing Xiamen Dongguan Guangzhou * Colored arrows implied projected roadmaps.

  31. Appendix

  32. FFHC consolidated Income Statement

  33. FFHC Non-consolidated Income Statement

  34. FFHC Balance Sheet

  35. FFHC Key Ratios

  36. FB Income Statement

  37. FB Balance Sheet

  38. FB Key Ratios

  39. FB Loan Quality

  40. FB NPL Migration by Sectors △ ▲ 1. Individual mortgage and non-mortgage loan included

  41. FB Real Estate Summary 1. FB revaluated its fixed asset in accordance with the relevant regulations in 1998. 2. As of Sep. 30,2009, the value of re-appraisal increment was NTD 15,452 mn, whereas accrued increment tax was recorded as other liabilities, was NTD 5,423 mn.

  42. First Sec. Operating Report

  43. FSITC Operating Report

  44. First –Aviva Operating Report

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