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IPA agencies are responsible for over 85% of all UK ad spend. IPA members are recommended by ISBA, the voice of British advertisers. IPA agencies must show high levels of professional competence to be elected into membership. and also demonstrate financial stability.
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IPA agencies are responsible for over 85% of all UK ad spend IPA members are recommended by ISBA, the voice of British advertisers IPA agencies must show high levels of professional competence to be elected into membership and also demonstrate financial stability IPA agencies must uphold the industry’s legal, regulatory and ethical standards
Member agencies are committed to the development of outstanding staff talent and have access to a wide range of training courses and qualifications IPA agencies can access expert legal advice to ensure their work is regulatory and legally compliant The IPA Information Centre provides members with news, stats and research, plus over 1,100 Effectiveness case studies IPA agencies have access to a wide range of best practice guides