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Business relationship definition. Opportunity Assessment. Field Engagement. Define value each party brings. Roles & Responsibilities. Select 2-3 customer engagements. Solutions and Services Mapping. Focus on specific areas. Rules of Engagement. Define GTM & marketing messages.
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Business relationship definition Opportunity Assessment Field Engagement Define value each party brings Roles & Responsibilities Select 2-3 customer engagements Solutions and Services Mapping Focus on specific areas Rules of Engagement Define GTM & marketing messages Initiative, program & solution building Bi-Lateral Pricing Internal & External communications strategy Target Vertical & Geo Markets Formal Agreements With P&L owners Defined rigorous Governance Structure Executive Sponsorship Strong alliance leadership and investment from both companies EMC Services partnership process and strategy provides clarity to the alliance Three parallel workstreams ensures a successful services partnership