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Pioneers in the Entertainment Marketing Industry

1.03 Identify significant people and events in the history of the sports and entertainment marketing industry. Pioneers in the Entertainment Marketing Industry. P.T. Barnum. Developed the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.” Earliest US millionaires

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Pioneers in the Entertainment Marketing Industry

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  1. 1.03 Identify significant people and events in the history of the sports and entertainment marketing industry.

  2. Pioneers in the Entertainment Marketing Industry

  3. P.T. Barnum • Developed the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.” • Earliest US millionaires • Had a New York newspaper run his obituary in advance so that he could read it himself. He passed away two weeks later.

  4. Walt Disney • Created Mickey Mouse in Steamboat Willie which was the first fully synchronized cartoon. Disney was the voice of Mickey – formerly known as Mortimer Mouse. His wife suggested he change the name to Mickey Mouse. • http://www.youtube.com/watch?v=BBgghnQF6E4 • Produced the first feature-length cartoon – Snow White.

  5. Walt Disney continued . . . • Opened Disneyland in Anaheim, California in 1955. • Developed Disney World in Orlando, Florida in 1971. (First of the four parks.) • Developed the “Experimental Prototype Community of Tomorrow” (EPCOT) • Died prior to seeing any of his plans completed. • Upon his death, his empire worth over $100 million. • http://www.youtube.com/watch?v=hdDuIJiJBjM&feature=related

  6. Charlie Chaplin • Slap-stick comedy • Widely recognized movie stars • Character wore: • Baggy pants • Tight coat • Large shoes on the wrong feet • Black derby hat • Turned film comedy into an art form • 1915, signed with Essanay for $1,250/week to make 14 films

  7. Lucille Ball • Actor, musician, comedian, model, & producer • Emmy awards: • 1952: Best Comedienne • 1955: Best Actress in a Continuing Performance, I Love Lucy • 1967& 1968: Outstanding Lead Actress in Comedy Series, I Love Lucy

  8. Lucille Ball continued . . . • One of televisions first leading ladies • The man served as supporting role • Helped to advance career of many Latino performers • Husband: Desi Arnez, Cuban bandleader • http://www.youtube.com/watch?v=uztA6JCKB4s • http://www.youtube.com/watch?v=Fq-TlBAzVyE&feature=related

  9. Steven Spielberg • Director and producer • Films include: • Jurassic Park I-III • Men in Black I & II • Shrek • Schindler‘s List • E.T., The Extra-Terrestrial • Jaws • The Color Purple http://www.youtube.com/watch?v=Izttrev1QE8&feature=related

  10. Louis Armstrong • Revolutionized jazz • Put the soloist to the front of the band, emphasizing talent • Played the cornet and trumpet, sang and led the band • Wrote “Hello Dolly” and “What a Wonderful Life” • http://www.youtube.com/watch?v=SzJY96m3lkg&feature=related • http://www.youtube.com/watch?v=kmfeKUNDDYs

  11. Elvis Presley • Sold over 1 billion records worldwide • 131 different albums/singles to achieve gold, platinum or multi-platinum status

  12. Elvis Presley continued . . . • Revolutionized television performances • On the Ed Sullivan show: record-breaking, hip shaking, scandal making performance • Caused a nation-wide scandal • Many advertisers reconsidered their support of Presley • Pioneered “rock and roll” • Actor; movies included: Blue Hawaii, Jailhouse Rock, and King Creole • http://www.youtube.com/watch?v=xI7xvh07Jmc • http://www.youtube.com/watch?v=gj0Rz-uP4Mk

  13. Oprah Winfrey • Baltimore Talk show, People Are Talking • Chicago Morning talk show, A.M. Chicago • 1986 launched the Oprah Winfrey Show • Grossed $125 million by end of first year

  14. Oprah Winfrey continued . . . • Production company Harpo Productions • Oprah spelled backwards • Privately syndicating her show allowed her to make more money • “Oprah Book Club” • 1999 – Oxygen channel • Magazine: O: The Oprah Magazine http://www.youtube.com/watch?v=zg3T96fUZro

  15. Pioneers in the Sports Marketing Industry

  16. Michael Jordan • Greatest player ever to play basketball • Nike and NBA marketed him as “Air Jordan” • Minor league baseball with Birmingham Barons, the Double A affiliate of Chicago White Sox • http://www.youtube.com/watch?v=Hu-uRpr8sLI

  17. Michael Jordan continued . . . • Movie Space Jam • http://www.youtube.com/watch?v=xFwXDN3sI8g • Owner - Charlotte Bobcats. • Endorses products including: • Nike • Gatorade • Michael Jordan Cologne • Coke • Hanes

  18. Mildred “Babe” Didrickson Zaharias • Greatest female athlete of all time • Female Athlete of the Year six times

  19. Mildred “Babe” Didrickson Zaharias continued . . . • Sports included: • Basketball, track, golf, baseball, tennis, swimming, diving, boxing, volleyball, handball, bowling, billiards, skating, cycling • First female athlete to sign an endorsement contract • Wilson Sporting Goods • $100,000 • http://www.youtube.com/watch?v=X26_8jeehbQ

  20. William (Bill) H.G. France Sr. • Founded National Association of Stock Car Auto Racing (NASCAR) • Founded International Speedway Corporation (ISC) – owns and/or operates: • Daytona International Speedway • Talladega Superspeedway

  21. William (Bill) H.G. France Sr.continued . . . • Michigan International Speedway • California Speedway • Homestead-Miami Speedway • Phoenix International Raceway • Richmond International Raceway • Darlington Raceway • North Carolina Speedway • Kansas Speedway • http://www.youtube.com/watch?v=y-0zbr2lJo0

  22. Jack “Jackie” Roosevelt Robinson • First student to letter in four sports at UCLA • Baseball • Basketball • Football • Track & field • Professional football for Los Angeles Bulldogs

  23. Jack “Jackie” Roosevelt Robinson continued . . . • Broke Major League Baseball color barrier – offered contract to play for the Brooklyn Dodgers • Won National League batting title and Most Valuable Player awards • Former President of Chock Full O’Nuts – restaurant and coffee company • http://www.youtube.com/watch?v=ILIA20AqA5I

  24. Jackie Joyner-Kersee • Basketball scholarship at UCLA • Cover of Sports Illustrated – labeled “Super Woman” • First female to be named The Sporting News Man of the Year • http://www.youtube.com/watch?v=o10lWg5IN8M

  25. George “Babe” Herman Ruth Jr. • Baseball’s first “great slugger” • Called “Bambino” & “The Sultan of Swat” • “Babe” came from Jack Dunn, former manager of the Baltimore Orioles • Orioles sold his contract to the Boston Red Sox and then sold to the New York Yankees

  26. George “Babe” Herman Ruth Jr.continued . . . • Old Yankee Stadium is considered “The House that Ruth Built” • Associated Press Athlete of the Century • Member of ESPN’s Sport Century/Athletes of the Century • Voted Greatest Baseball player of all-time by the Sporting News • http://www.youtube.com/watch?v=juXygTWCkkg

  27. Muhammad Ali • Self-promoted as “I am the Greatest!” • Won Gold Medal – Olympics – Light Heavyweight division • Defeated Sonny Liston to become the World Heavyweight Champion

  28. Muhammad Ali continued . . . • Joined Nation of Islam – changed name to Muhammed Ali from Cassius Clay • Refused to join the Army. Was stripped of boxing title and license. The Supreme Court reversed the conviction. • “Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship. • “Thrilla in Manilla” – defeated Joe Frazier • Lit the torch at Olympic Summer Games in Atlanta, GA • http://www.youtube.com/watch?v=ZUl7kTNFJa0 • http://www.youtube.com/watch?v=NHgo_m6qN4I&feature=related

  29. Max Muhleman • Founded Muhleman Marketing Inc. in Charlotte which he sold in 2000 and left in 2006. • Clients include: Anheuser-Busch, Coca-Cola, and DuPont • Muhleman and his firm established and managed the strategy that helped Charlotte land its major league sports franchises: the NBA's Charlotte Hornets and the NFL's Carolina Panthers. • Developed the concept of the permanent seat license, a private financing plan vesting ticket control in fans, which was used to help fund the Panthers' $170 million stadium and has become a standard in new stadiums.

  30. Vince McMahon • Born Pinehurst, NC • Graduated from East Carolina University • 1982 – purchased Capitol Wrestling from father, later called World Wrestling Federation • Called professional wrestling “sports entertainment” • Battled World Wildlife Fund to keep WWF. Courts ruled against the World Wrestling Federation. • Changed name to World Wrestling Entertainment (WWE) • http://www.youtube.com/watch?v=HG-9jy7zBK8

  31. Examine the Evolution of Sports and Entertainment Marketing

  32. Sports Marketing • 1858 – Fans paid to attend a baseball game between two teams in the New York City area at Fashion Rack Course in Queens. • 1906 – National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics. • 1934 – Lou Gehrig appeared on a Wheaties box.

  33. Sports Marketing • 1943 – All-American Girls Professional Baseball League was formed due to many Major League Baseball players serving in WWII. • 1949 – Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.

  34. Sports Marketing • 1964 – Phil Knight opens Blue Ribbon Sports. In 1972, the name is changed to Nike. • 1972 – Title IX is enacted, mandating equal access to educational opportunities for men and women. • 1973 – Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.

  35. Sports Marketing • 1980 – The US boycotts the Summer Olympics in Moscow. • 1984 – The Olympics becomes commercialized. Peter Ueberoth helps to make the Olympics profitable. • 1996 – Olympic Park in Atlanta, GA is bombed.

  36. Entertainment Marketing • 1550-1700 – Introduction of outdoor entertainment including bowling, primitive amusement rides, music and dancing. • 1919 – Development of recording of sound on motion picture film. • 1920 – First commercial radio stations with regularly scheduled broadcasts.

  37. Entertainment Marketing • 1926 – RCA established the National Broadcasting Company (NBC) • 1927 – Farnsworth transmits first electronic television picture; receives patent. • 1927 – The Columbia Broadcasting System (CBS) is founded.

  38. Entertainment Marketing • 1929 – The Stock Market Crash leads to the Great Depression closing nearly three-fourths of amusement parks. • 1939 – First television is sold. • 1948 – Televisions are in over one million homes. • 1951 – Color television is introduced.

  39. Entertainment Marketing • 1955 – Disneyland in Anaheim, California opens costing $17 million to build. • 3.8 million visitors come the first year • 1960 – Over 100 million television sets are in homes around the world. • 1961 – Six Flags opens in Texas • First regional theme park

  40. Entertainment Marketing • 1971 – The Magic Kingdom in Walt Disney World in Orlando, Florida opens costing $375 million the build • 1980 – CNN, the first all news network, is launched by Turner Cable Network • 1980 – Prince Charles and Diana Spencer are married on international television

  41. Entertainment Marketing • 1981 – First IBM Personal Computers are available for retail sales • 1981 – MTV debuts • 1982 – Michael Jackson’s “Thriller” sells 20 million albums • Largest selling record ever • 1983 – First compact disc is released

  42. Entertainment Marketing • 1985 – Nintendo home entertainment system is introduced • 1989 – Time and Warner merge to become Time Warner Inc. • 1995 – First television program delivered via the Internet (webcast) • 1997 – Princess Diana is killed in an automobile accident

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