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Launch a Terrible Business Idea. 24 Sept 2014. Welcome to Inkomoko . We provide business development services for Rwandan SMEs. Business plan development Mentorship Courses and training Strategic consulting Marketing and branding Access to capital leasing fund.
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Launch a Terrible Business Idea 24 Sept 2014
Welcome to Inkomoko We provide business development services for Rwandan SMEs. • Business plan development • Mentorship • Courses and training • Strategic consulting • Marketing and branding • Access to capital leasing fund
Plan for tonight’s Meet-up • In teams, come up with a terrible business idea (10 mins) • Formulate a business plan for it (45 mins) • Group presentations and Q/A (30 mins) • Select a winner – the worst is the best! (10 mins) • Closing and reflections
What makes a “bad” business idea? • Product is dangerous or illegal • A market doesn’t exist • The idea can be replicated by others easily • ? • ? • ?
Business plan components • Idea or Product • Key differentiators for your company • Team • Market Analysis (target customer, size of market, pricing strategy, competitors) • Marketing (how you’ll find customers) • SWOT • Financial/Revenue Projections YOU SHOULD KNOW WHY THIS IDEA IS TERRIBLE!
What makes a bad business idea? • Product is dangerous or illegal • A market doesn’t exist • The idea can be replicated by others easily
“The best ideas come as jokes. Make your thinking as funny as possible.”- David Ogilvy, 1962