1 / 20

Empowering Community S pokespersons

Empowering Community S pokespersons. March 20, 2013. Presented by: Mike Miller and Paula Hamilton Brown∙Miller Communications. What is a Community S pokesperson?. Parent Doctor/Dentist Youth Ethnic, Health or Community Advocate. Merchant Minister/Pastor Teacher Community Leader

keely-graham
Download Presentation

Empowering Community S pokespersons

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. EmpoweringCommunitySpokespersons March 20, 2013 Presented by: Mike Miller and Paula Hamilton Brown∙Miller Communications

  2. What is a Community Spokesperson? • Parent • Doctor/Dentist • Youth • Ethnic, Health or Community Advocate • Merchant • Minister/Pastor • Teacher • Community Leader • Business Leader A local, unfunded individual with passionate interest in improving their neighborhood or their community’s health

  3. What Kind of Communication Works to Affect Change? • Overwhelming • Limited Attention • Success: • Local • Personal • Authentic • Focused

  4. New Realities with New Media

  5. Health Department Strengths • Respected • Reliable • Fact-Based • Full of Integrity

  6. Government Limitations Communications Limitations • Speaking Restrictions • Limited Flexibility • Restrictions on Recommendations • Outsider’s Perspective

  7. Community Spokespersons • Authentic • Unfiltered • Real • Sustainable • Solutions-Oriented

  8. Government’s Role Community Spokesperson’s Role • Facts • Data • Research • Findings • Stories • Personal • Perspectives • Recommendations

  9. Partnering with the Community Partner with the Community LHD Role: • Recruit • Educate • Support • Empower

  10. Stand Back! • Spokespersons = allies not tools • Initially uncomfortable • Outcome: • Power • Impact • Flexibility • Sustainability

  11. Examples of Success Successful Examples

  12. Building the Partnership Empowering Passions: • Safer, healthier communities • Better places for children • Opportunities • Leadership

  13. Realistic Expectations

  14. When to Pass the Baton When to Pass the Baton • LHD = data, research, facts • Community Spokesperson = stories and recommendations

  15. Opportunities Beyond Media • Meetings • Hearings • Presentations • Neighborhood Associations • Funding Organizations

  16. Next Steps… • In-person training and skill development (March 27 and April 16) • Recruitment • Train the trainer opportunities • Watch Champions grow!

  17. Identify 2 potential community spokespersons: • What is their issue? • What motivates them?

  18. Additional Resources • CX3 and RYD Webinars • Media Relations and Messaging Webinars https://networktraining.webex.com • Communications Resource Library http://www.cachampionsforchange.cdph.ca.gov/Library/prhome.aspx • Network Public Relations Support Becky Larson, 916-449-5297, rebecca.larson@cdph.ca.gov Kathryn Gardella, 916-322-2034, kathryn.gardella@cdph.ca.gov

  19. Contacts: Communities of Excellence (CX3): Lynn Fuhrman, (916) 552-9862, lynn.fuhrman@cdph.ca.gov Rethink Your Drink: Suzanne Morikawa, (916) 449-5420, suzanne.morikawa@cdph.ca.gov Brown∙Miller Communications: Paula Hamilton, (925) 370-9777, paula@brownmillerpr.com For CalFresh information, call 1-877-847-3663. Funded by USDA SNAP-Ed, an equal opportunity provider and employer. Visit www.CaChampionsForChange.net for healthy tips. •California Department of Public Health

  20. Questions?

More Related