Key Account Management

1. KEY ACCOUNT MANAGEMENT A proven approach to key account management you can use to create business growth and build strong customer relationships. A proven approach to key account management you can use to create business growth and build strong cuomer relationships. Key Account Management A proven approach to key account management you can use to create business growth and build strong customer relationships.

2. Today, the aim of every Key Account Manager is to be seen as a ‘Business Partner’. An individual who: Brings a personal value to the relationship Works as a partner and not someone who just wants to sell This Skill Accelerator live webinar gives you the skills and knowledge to make the move to ‘Business Partner’ as you cover: Key Account Planning A step by step approach to create account plans that: Identify account potential Set objectives Identify key people Generate growth Develop relationships In the programme you develop a plan for one of your key accounts and then test it in a personal project. A process you can easily repeat for other customers. Key Account Management Skills These are the skills you need to grow and retain relationships with your key accounts. As the programme covers each skill, you have the opportunity to: Test these skills in a key account case study Plan how you will activate them with one of your own accounts Communication and Reporting Working to achieve agreed business objectives is a big part of Key Account Management. Use the programme to explore how good communication and reporting: Contributes to business growth Supports retention plans Motivates colleagues in the customer and your business