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The job market and the influence of communication channels in North West England. A Study into the Behaviour and Attitudes of Active Job Seekers and Browsers. the wanted ads Jobs: methodology. Total 170 sample Age 16–60; Profile in line with working population Quotas by region
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The job market and the influenceof communication channels in North West England A Study into the Behaviour and Attitudesof Active Job Seekers and Browsers
the wanted ads Jobs: methodology • Total 170 sample • Age 16–60; Profile in line with working population • Quotas by region • Telephone and online • Fieldwork August/September 2009 • All active job seekers/browsers • Participants had to at least consider a new job if the right one came up
The state of the economy is clearly a major factor in employees’ feelings about their job Agreement with statements about current job (%) Base: All in employment and gave opinion Sample: North West (170)
Although people generally feel well treated by their employer, a significant number feel insecure… Agreement with statements about employer (%) Base: All in employment and gave opinion Sample: North West (170)
Over half of the active job market are browsers… Which of these best describes your attitude to job seeking? (%) Base: All in employment Sample: North West (170)
The market is alive although the economic situation is playing on minds… Would you say your attitude towards applying for a new job has changedin the last 12 months due to the current economic climate? (%) Base: All in employment Sample: North West (170)
On average people have applied for 3 jobs in the past year How many jobs have you applied for in the past year? (%) Base: All in employment Sample: North West (235)
Job security is as important as salary for many people What are the most important factors in a job? (%) Base: All respondents Sample: North West (235)
Proximity to home has increased as a consideration with the current economic situation… Thinking about the economic climate,have the following become more or less important? Base: All respondents Sample: North West (235)
Local media was 2nd only to WOM in finding out about their most recent/current job… Where did you find out about most recent/current job? (%) Base: All who are employed Local media includes newspapers and their websites Sample: North West (170)
Local media is where people would go to find a new job Where would you go to look for a new job? (%) Base: All respondents Local media includes newspapers and their websites Sample: North West (235)
Local media is the dominant channel for browsers Would consider applying for a job if came across right one (%) Base: All browsers Local media includes newspapers and their websites Sample: North West (104)