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Broadband Technologies enabling Triple Play

MTNL. Broadband Technologies enabling Triple Play. Jitendra Garg DGM-MPLS & IPTV. Now Happening. Triple Play. Video. ADSL Modem. IPTV Set Top Box (STB). ADSL Splitter. Landline. Internet. Voice service. CUSTOMER INTERFACE. A/V Interface on TV. Solution Architecture.

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Broadband Technologies enabling Triple Play

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  1. MTNL Broadband Technologies enabling Triple Play Jitendra Garg DGM-MPLS & IPTV Jitendra Garg DGM(MPLS& IPTV)

  2. Now Happening Triple Play Video ADSL Modem IPTV Set Top Box (STB) ADSL Splitter Landline Internet Voice service Jitendra Garg DGM(MPLS& IPTV)

  3. CUSTOMER INTERFACE A/V Interface on TV Jitendra Garg DGM(MPLS& IPTV)

  4. Solution Architecture Jitendra Garg DGM(MPLS& IPTV)

  5. Broadband Delivery Mechanism Content Delivery Platform ADSL 2+ Splitter IP/MPLS Core ADSL2+ Modem PC TV Copper Pair Set Top Box DSLAM LAN switch Functions of Splitter, Modem and Set Top Box may be combined in a box. Switch NOC Jitendra Garg DGM(MPLS& IPTV)

  6. CDN NOC CENTRE ADSL DATA CENTRE NOC switch NOC switch NOC switch NOC switch CDN Network with MPLS M P L S Multicasting IGMP snooping / PIM-DM BRAS BRAS BRAS BRAS Caching server Tier-1 switch Tier-1 switch Caching server Tier-1 switch Tier-1 switch Tier-2 switch Tier2-switch Tier-2 switch Tier-2 switch Tier-2 switch DSLAM DSLAM DSLAM DSLAM DSLAM CPE CPE CPE CPE CPE CPE CPE Jitendra Garg DGM(MPLS& IPTV)

  7. CDN Components Jitendra Garg DGM(MPLS& IPTV)

  8. Content Delivery Platform components Broadcast Head End Content Protection System On Demand Server Billing Middleware Broadband Network Live Video/Audio Games Server Multicasting IGMP / PIM Video Conferencing Jitendra Garg DGM(MPLS& IPTV) PIM is multicast routing protocol

  9. Transcoder KU Band 12 to 18 GHz C Band 4 to 6 GHz Real-Time Satellite Channel Live Streaming Server Real-Time MPEG-4 IP Stream Multicasting DVB Receiver Live MPEG-2 TS To MPEG-4 IP Stream Conversion N/W Backbone MPEG-4 IP Stream MPEG-2 Jitendra Garg DGM(MPLS& IPTV)

  10. Video Headend Encoders MPEG-2 MPEG-4 Content Protection System (CPS) Video Encoders Billing C-band and Ku-band dish antennae Middleware Receiver / Decoder bank Broadband Network Multicast IP • Broadcast Signals are encoded into MPEG-4 or VC-1 format which can be transmitted @1.5 Mbps • Middleware provides the Electronic Program Guide (EPG) • CPS provides the subscriber’s right for requested channels Audio Encoders Audio feed/reception To Storage for Deferred TV Jitendra Garg DGM(MPLS& IPTV)

  11. Middleware CPS Billing Content from Broadcast Headend and On Demand server Content to Broadband network Communication with various servers Communication with STB/CPE Complex Integration Jitendra Garg DGM(MPLS& IPTV)

  12. Studio MPEG-4 /VC-1 • Content from any format should be converted to MPEG-4/VC-1 format. Studio provides equipment for conversion of Beta tapes and other formats to MPEG-4 / VC-1 • Provides live recording facilities • Provides Video/Audio Switching, Mixing, Editing facilities • Facilities for Repurposing, Promos, advertisements etc. Jitendra Garg DGM(MPLS& IPTV)

  13. On Demand Servers Central On-Demand server/storage MPEG-4 Content Protection System (CPS) Content Storage SAN Streaming Servers Billing Middleware Broadband Network Unicast IP Content Management System Content in MPEG-4 /VC-1 format • Edge servers are deployed in the network for high demand content • Middleware / Content Mgmt. Provide title search for user • CPS authenticates the subscriber’s right for requested content • Billing server facilitates the subscriber credit details • Back office processes – billing, provisioning, activation, monitoring Edge server/storage Jitendra Garg DGM(MPLS& IPTV)

  14. Performance & Video Quality Testing Jitendra Garg DGM(MPLS& IPTV)

  15. ADSL2+ Potential Data Rate, Mbps (downstream) ADSL2+ Feature Approved by ITU-T in July 2002 Operate within 2.2Mhz spectrum Minimized disturbance to/from ADSL 24 Enhancements to traditional ADSL Boost Maximum performance (Down/Up) 12Mbps/1Mbps or 8Mbps/3Mbps Improved DSL Access to both Residential and Business users ADSL2+ 12 ADSL2 Provides ADSL service over longer loop lengths 8 ADSL ADSL2(annex L) 6 Km 1 Km 2 Km 3 Km 4 Km 5 Km Loop Length, Km Jitendra Garg DGM(MPLS& IPTV)

  16. Adoption Of Latest Compression Technology Frames: I (Intracoded), P (Predicted), B (Bi-directional) Jitendra Garg DGM(MPLS& IPTV)

  17. No Packet Loss Jitendra Garg DGM(MPLS& IPTV)

  18. Effect of 0.5% Packet Loss Would you pay for this service? Jitendra Garg DGM(MPLS& IPTV)

  19. Effect of 5% Packet Loss Jitendra Garg DGM(MPLS& IPTV)

  20. Testing IPTV • Two areas of focus when testing IPTV • Infrastructure Testing – verifying the capacity and behavior of the network and each network element • Video Quality Testing – assessment of the end user Quality of Experience (QoE) • Testing procedure: • Benchmark each area separately • Test video quality under varying loads at different points in the network • Increase the number of Video Streams and Subscribers to cause the QoE to degrade –this creates a deployment benchmark for customers Jitendra Garg DGM(MPLS& IPTV)

  21. Bandwidth • Can the infrastructure handle hundreds of channels? • Channel zapping • How fast can a user change channels? • Channel validation • Is the correct information being received? • Benchmarking • How do real servers compare to the Lab environment? • Triple-Play • What is the effect on Voice and Data? Infrastructure Testing Jitendra Garg DGM(MPLS& IPTV)

  22. Infrastructure Testing • Infrastructure Testing Methodology: • Bandwidth capacity to handle expected size and number of multicast streams • Network and network element performance and scalability • Vary subscriber profiles, background traffic and measure: • Number of multicast streams supported • % packet loss • Maximum number of subscribers supported, etc. • Channel change behavior • Create profiles to emulate subscriber behaviors, background traffic and measure: • Channel change (zapping) time • Join failures • Redundant joins • Packet loss • Join/leave latencies, etc Jitendra Garg DGM(MPLS& IPTV)

  23. Technical Parameters • Jitter : <10 msec (2 msec for HDTV) • Packet loss : < 0.1 % (I-frame loss critical) • Zap time : 2 to 3 seconds • Latency : Critical • For HDTV… 8 Mbps • For SDTV… 2 Mbps Jitendra Garg DGM(MPLS& IPTV)

  24. Content Services Jitendra Garg DGM(MPLS& IPTV)

  25. Content Value Chain New business opportunities Jitendra Garg DGM(MPLS& IPTV)

  26. Content Services in Triple Play • On Demand type • Interactive VOD • Scheduled Play-out( n-VOD) • Scheduled Capture ( n-PVR) • Client side Personal Video Recording • Pay per View(PPV) • Games on Demand • Time Shifted TV • Others ( Music Download,Music of Demand,Karaoke on Demand,TV based internet access, caller ID pop up) Broadcast type • IPTV • Pay TV • Hi-Fi Radio • Electronic Programme Guide (EPG) • Multicast Streaming • Live Streaming for VOD • Progressive Downloads(Video , gaming,music downloads) • Interactive type • Interactive TV • Video Conferencing • Interactive Online Network Gaming • Interactive E-Learning • Interactive E-Shopping • Tele-Medicine • Internet and Voice types • VoIP • Browsing on TV • E-mail/SMS/MMS from TV • Caller ID Popup Jitendra Garg DGM(MPLS& IPTV)

  27. Multiple PIP Services Jitendra Garg DGM(MPLS& IPTV)

  28. Better Viewing Experience Jitendra Garg DGM(MPLS& IPTV)

  29. Business Opportunities and challenges Jitendra Garg DGM(MPLS& IPTV)

  30. "IPTV is entering a crucial stage in its development. It is moving away from a technology under trial, into full commercial deployment.” IPTV Market Top 3 Global IPTV Markets 2005 vs. 2010 Source: Informa Telecoms & Media Western Europe: Top 5 IPTV Markets 2010 The Time to Test is NOW! Jitendra Garg DGM(MPLS& IPTV)

  31. Volume Projections (*Broadband figures for DSL access) Jitendra Garg DGM(MPLS& IPTV)

  32. IPTV / VOD Revenue Projections • 2008 Estimates • Broadband connections(DSL) 17 million • IPTV / VOD subscriptions 7 million • Broadband ARPU Rs.500/-p.m. • IPTV / VOD ARPU Rs.600/-p.m. • Broadband Yearly Revenue Rs.850 Cr. • IPTV / VOD Yearly Revenue Rs.420 Cr. Highly volatile numbers Jitendra Garg DGM(MPLS& IPTV)

  33. Major Challenges …. • Pricing pressure – CAS rollout • Content Cost high due to low volumes. Revenue share models workable. • Competition with cable operators • Emerging Market - Capacity Anticipation ?? • Comprehensive marketing strategy • Regulatory issues Jitendra Garg DGM(MPLS& IPTV)

  34. Best Product In The Market Phenomenal Speed Jitendra Garg DGM(MPLS& IPTV)

  35. Thank You dgmbb@bol.net.in Jitendra Garg DGM(MPLS& IPTV)

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