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DELI- cious. Owner: Matt Goss. Nature of Business. About the Deli. Deli Buy Snack Foods Get Fresh Meats and Cheeses Buy Premade Foods Order Homemade Sandwiches Service Industry Start-up Business Sole Proprietorship. Products and Services. Meats Buy Meats like Ham and Bologna
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DELI-cious Owner: Matt Goss
About the Deli • Deli • Buy Snack Foods • Get Fresh Meats and Cheeses • Buy Premade Foods • Order Homemade Sandwiches • Service Industry • Start-up Business • Sole Proprietorship
Products and Services • Meats • Buy Meats like Ham and Bologna • Cheeses • Drinks • Coffee and Tea • Sodas and Iced Tea • Snack Foods • Chips • Cookies • Candy
Products and Services Cont. • Lottery Services • Deli Services • Sandwich/Lunch Making • Cafeteria Area • Soups • Premade Soups
Location 5317 William Flynn Highway Gibsonia, PA Own the Property 700 Square Feet
Hours of Operation Opens at 9:30 a.m. Closes at 7:30 p.m. At 9:30 a.m. people are out getting lunch for their family By 7:30 p.m. people are just about done getting food for the day Closed on Monday
Price Ranges Low to moderate prices Good quality products for low prices Customers will want to come back if prices are low and quality is high Everyday Low Pricing
Permits Needed for Operation Zoning Permit Business License Department of Health Permit/Approval
The Company’s Mission • We want to provide… • Low Prices for Food and Service • Great Quality of Products • Great Service • Good Atmosphere in the Store
Background of Entrepreneur Graduated High School Bachelor’s Degree in Food Science 25 Years Old
Job Titles • Cashiers • 1 at a Time • 2 Total • Deli-workers • 1 at a Time • 2 Total • Other • 1 at a Time • 2 Total
Hours and Wages 60 Total Hours a Week All employees get paid $8.00 / Hour All employees work 30 hours a week Total Weekly : $720.00 Total Monthly : $28,80.00 Total Yearly : $34,560.00
Hiring Process Soliciting of Applicants Applicants Submit Resumes Employment Tests Interview Reference Checks Medical Examination Evaluation and Selection of Candidate Notification of Candidate and Employee
My Target Market Age : 18-30 Sex : Male Geographic : Allison Park Socio-Economic : Middle Class Ethnic : White
Advertising Plan • Magazine Ads • Print Advertisement • Coupon Ads • Outdoor/Specialty
Magazine Advertisement Print Advertisement Local Magazines
Coupon Advertisement Outdoor Specialty Local Newspapers Handed out as Flyers
Competitors Giant Eagle Shop and Save BZ Deli Wagner’s Subway
Why am I better? I have lower prices than my competitors I still have good quality products Friendly Employees Nicer Store More Services Provided
Start-Up Costs Technology – $3,550.00 Equipment – $2,940.00 Furniture – $2,700.00 Other Fixed Assets – $2,120.00 Cost of Inventory – $24,960.00
Start-Up Costs Cont. Legal and Accounting Fees – $750.00 Licenses – $750.00 Rent Deposit – $7,500.00 Utility Deposit – $500.00 Other One-Time Costs – $150.00
Loan Information $400,000 loan paid over 12 years 12 years = 144 months Monthly payment of $3,500 I will pay $50,000 to start