ASIA MAJOR

1. ASIA MAJOR FOR LEADING AMERICAN COMPANIES, ASEAN IS NOW FRONT AND CENTER—OR SHOULD BE • BUSINESSWEEK DELIVERS • ►Bloomberg Businessweek readers are over 300% more likely (index 320) than the average affluent adult to be a C-Level executives. In fact, we are more likely to reach these executives than Forbes, Fortune, The Economist, The Wall Street Journal, and The New York Times. • ►Median HHI for BW: $165,508 • ►Index 169 for Household Income $200,000+ • Source: 2013 Mendelsohn Affluent Survey • EXCLUSIVE READ • > 81% of our readers DO NOT read Fortune • >77% of our readers DO NOT read Forbes • >80% of our readers DO NOT read The Economist • >77% of our readers DO NOT read The New York Times • >64% of our readers DO NOT read The Wall Street Journal • Source: 2013 Ipsos Affluent Doublebase Survey • BUSINESSWEEK+ • Ask about ways to carry your messaging across the award-winning BW+ iPad app through both static and rich-media advertising; also, we can easily take your print program and add digital elements by producing additional custom content for you to live in rich-media units on our folio of sites at Bloomberg.com and Businessweek.com. Please ask for ideas and cost options. • In the half-century since its 1967 founding, the Association of SE Asian Nations (ASEAN) has gone from esoteric to essential in the eyes of the world’s economic and business leaders. ASEAN’s 10 member counties have a combined GDP of $2.2 trillion and are widely considered the most important 21st century global growth engine. • In “Asia Major,” our annual ASEAN business section, we will partner with the US-ASEAN Business Council to produce an in-depth look at the 2014 ASEAN economy with a pulse check on key indicators like FDI, import and export and other trade environment updates. • This data and information-heavy special text-and-ad section will appear in all copies of Sept 15 Businessweek, running to our full Global circulation (rate base: 980,000). Advertisers will receive dedicated text coverage in the ASEAN story as a means of promoting trade, travel and their efforts to build relationships and new businesses in the ASEAN region. Please ask us about details on text coverage—including ways we can build interviews with your executives into the story—and information about further digital and mobile amplification. • The US-ASEAN Business Council–Delivering proven business results in SE Asia • For 30 years, the US-ASEAN Business Council has been the premier advocacy organization for U.S. corporations operating within the dynamic Association of Southeast Asian Nations (ASEAN). ASEAN represents nearly 620 million people and a combined GDP of USD $2.2 trillion across Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. The Council's members include the largest U.S. companies working in ASEAN, and range from newcomers to the region to companies that have been working in Southeast Asia for over 100 years. KEY DATES: ASEAN 2014 Businessweek Issue Sept 15 Ad Close Date: Aug 1 Materials Due: Aug 25 On-Sale Date: Sept 12 For rates and additional information, please contact: Jordan Hyman at 212-617-3709 or jhyman10@bloomberg.com Jody Shue at 617-816-7301; jodyshue@gmail.com 2014 ADVERTISING SECTION | ASEAN 2014