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Motivation & Emotion

Motivation & Emotion. Chapter 5. Motivation. Textbook Definition Thoene Definition Motivation Homeostasis Self-improvement. Hierarchy of Motivations. Maslow’s Hierarchy Particular Need Utilitarian Hedonic. Source: http://www.abraham-maslow.com/m_motivation/Hierarchy_of_Needs.asp.

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Motivation & Emotion

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  1. Motivation & Emotion Chapter 5

  2. Motivation • Textbook Definition • Thoene Definition • Motivation • Homeostasis • Self-improvement

  3. Hierarchy of Motivations • Maslow’s Hierarchy • Particular Need • Utilitarian • Hedonic Source: http://www.abraham-maslow.com/m_motivation/Hierarchy_of_Needs.asp

  4. Hierarchy of Motivations • Consumer Involvement • Moderating variable • Different types • Product involvement • Product enthusiasts • Shopping involvement • Situational involvement • Enduring involvement • Emotional involvement Source: www.insidesocal.com

  5. Consumer Emotions & Value • Emotions • Psychobiological • Visceral • Cognitive Appraisal Theory • Anticipation appraisal • Agency appraisal • Equity appraisal • Outcomes

  6. Emotion Terminology • Mood • Effects • Mood-congruent • Effects • Affect • Measuring Moods • Autonomic measures • Examples: • Self-report • PANAS • PAD

  7. Differences in Emotional Behavior • Why do people act differently to the same situation? • Personality • Bad service • Involvement • Movies • Flow • Shopping, gaming • Emotional expressiveness • Emotional intelligence

  8. Emotion Meaning & Schema • Semantic Wiring • Emotions and schema are tied together • Mood-congruent recall • Autobiographical • Nostalgia (1980s) • Schema-based affect • Emotional contagion • Emotional labor

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