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Snapshot of where we are

TALKING POINTS. 1. 2. 3. 4. 2013 data release. What’s next. What this means for advertisers . Snapshot of where we are. 2 . more. Proof that OOH delivers. 3 %. Market changes. Transport changes Land U se changes. Source: MOVE. Transport c hanges. Road Networks

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Snapshot of where we are

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  1. TALKINGPOINTS 1. 2. 3. 4. 2013 data release What’s next What this means for advertisers Snapshot ofwhere we are

  2. 2. more Proof thatOOH delivers

  3. 3% Market changes • Transport changes • Land Use changes Source: MOVE

  4. Transport changes • Road Networks • Public Transport

  5. Melbourne / Road network changes

  6. Nationwide / Public transport changes Timetable and route updates for trains, buses, trams and ferries

  7. Employment • Airports • Shopping Land Use changes

  8. 3.5% Populationchanges Source: MOVE

  9. POPULATION GROWTH 5 markets:3.4% 2.7% 3.6% 3.7% 4.9% 2.2% Source: ABS

  10. MELBOURNE POPULATION GROWTH Source: ABS

  11. 2.5% Signagechanges Source: MOVE

  12. Market changes Population changes 30MILLION 3% 3.5% more daily contacts 2.5% Signage changes Source: MOVE

  13. TOTAL DAILYCONTACTS 385.4m 9% 355.1m 2012 2013 Source: MOVE

  14. More customers for advertisers Average number of advertising faces viewed each day 25 Source: ABS and MOVE

  15. CAMPAIGN REACH INCREASES Shop Station Bus/Tram Airport Roadside Source: National PBF result – medium weight, all people 14+

  16. more 3.4%population is the mantra increase

  17. 3.4%population more increase 5%increase is the mantra in average number of advertising faces viewed each day

  18. 3.4%population more increase 9%increase is the mantra in total daily contacts 5%increase in average number of advertising faces viewed each day

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