Executive Summary-

1. The Visualists- Collin Murray, Katharina Stokowski, Alaina Mack, Feng Judy, Ailene Camacho, and Logan Dyer Executive Summary- • -Film and photography will be our two main mediums in which we will spread our campaign message. Each city is to create a film and posters, both meant to spread a similar message. Posters will be hung all around the cities, wherever possible. • Humor is a necessity in our visual campaign. A humorous campaign will capture the attention of people during their day, and they will ideally note the cause and further research our campaign. • -Videos from each city are to be shared online and spread as much as possible in order to promote between a variety of social groups. Videos will encourage their viewers to further research, and participate in our campaign. • -Although our visual campaign is not limited to film, photography, and posters, we do see it as a good first step;(we predict that film will be the most efficient, effective way to portray a story to the viewers) from there, we will gauge the effectiveness of different visual methods using polls located on our website. • -The main goal of the visualists is to gather the attention of potential campaign followers, and motivate them to become active in our campaign- we believe that a good visual campaign is a monumentally important element in a successful social media campaign.