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New Social Media Resources Is It an Option Presented by Carolyn O. Vazquez Community Affairs Gift of Hope Organ Tiss

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New Social Media Resources Is It an Option Presented by Carolyn O. Vazquez Community Affairs Gift of Hope Organ Tiss

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    3. Progress Since Then… In April, 2009 AATF hosted the Messengers of Hope-a live donor registration telethon-in partnership with Pastor James T. Meeks at Salem Baptist Church in Chicago Increased our media outreach resulting in successful donor registrations Developed more partnerships with organizations to help increase awareness The Links, Inc. The Chicago Bears Department of Health Movie Theaters Simultaneously hosted church tour events in multiple locations and faith based institutions on telethon day-people were able to view our program as well

    4. 2009 Messengers of Hope-SUCCESS

    5. Our Partners

    6. My Workshop Wish List Provide better definition of Social Media and it’s resources Discuss how to achieve that balance between old vs. new media resources Discuss the impact of new media with Community Outreach in our field

    7. What Is Social Media? Online Communications in which individuals shift fluidly and flexibly between the role of audience and author

    8. Old School vs. New School Traditional Examples Newspapers Magazines Books Radio/CD’s Yellow Pages Photos Press Releases Social Media Examples YouTube Twitter My Space Facebook NING Flickr Blogging

    9. New Resources for the Next Generation Social Media presents a rich set of new tools to help YOU Create Opportunity Increase Awareness Simple Affordable Effective Provides a platform for “cyber” community outreach exponentially

    11. Who’s on Your Team? Administration-CEO’s IT Department/Team Community Partners Donor/Recipients Cyber Public In order to really be effective using a new media resource, everyone has to buy into the benefits. Show Evidence Show Facts & Figures on the scope Facebook -200 million members w/80 billion page views YouTube –over 100 million visitors w/14 billion page views…only in one month Make it Easy to include them in the “wave”

    12. Impact on Community Outreach Always know who your audience is at all times Identify level of “grassroots” efforts needed to make your event a success No impact on budget-It’s a FREE resource Allows tangible/quantifiable information on specific points Can assist in research for other programs and grant opportunities Immediate response can be provided via new social media vehicles

    13. It is NOT an Option Reputation Management  Customer Service Public Relations Participant “Buy-In” Create Brand Communities Thought Leadership Networking Improved Fiscal Responsibility

    14. Special Acknowledgements Mr. Jerry Anderson CEO, Gift of Hope Mr. Jack Lynch Director, Community Affairs Lou Ester Petty AATF President Priscilla Holliday AATF Communications Liaison AATF Chapter Directors Dolores Smith, Chicago Damarius Brooks, Central Illinois Pam Barber, Evanston Marcus Burnett, North Shore Rosie Thomas, NW Indiana Angelique Marseille, South Suburban Valerie Charles, Western Suburbs Rockford Chapter & the AATF Volunteer Membership

    15. Questions & Answers Thank You for your attention and this opportunity to share with the ASMHTP team! Contact Information: cvazquez@giftofhope.org for more follow-up information or questions. Phone 630.758.2780

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