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Ch 4: Behavior & Attitudes

Ch 4: Behavior & Attitudes. Part 2: Feb. 12, 2014. How does our behavior drive our attitudes? Stanford Prison Experiment as example - What was the procedure? Differences in groups’ behaviors by Day 2: Guards: Prisoners: How/why did the experiment end?. Main Results from the SPE: 1 )

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Ch 4: Behavior & Attitudes

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  1. Ch 4: Behavior & Attitudes Part 2: Feb. 12, 2014

  2. How does our behavior drive our attitudes? • Stanford Prison Experiment as example - • What was the procedure? • Differences in groups’ behaviors by Day 2: • Guards: • Prisoners: • How/why did the experiment end?

  3. Main Results from the SPE: • 1) • 2) • 3) • Ethical issues?

  4. How does behavior affect attitudes? • 1) Foot-in-the-door phenomenon: • What is it? • Example? • 2) Escalating behavior: • May explain harmful acts • SPE example -

  5. 3) Cognitive Dissonance theory • Research by Festinger on a boring task • Prefer consistency (attitudes match behavior) • How do we respond to inconsistency? • Festinger’s experiment –

  6. Cog Dissonance (cont.) • Results of Festinger’s experiment? • What was the role of insufficient justification? • $20 condition - • $1 condition -

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