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He-Sheets Business Plan

He-Sheets Business Plan. Taylor Dale (201202686) Morgan Clark (201105395) Dylan Frank Fraser White (201103398) Bronson Maschmeyer (201202793). Product Overview. He-Sheets Cotton bed sheets – Appealing to men Flannel bed sheets – Appealing to women

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He-Sheets Business Plan

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  1. He-Sheets Business Plan Taylor Dale (201202686) Morgan Clark (201105395) Dylan Frank Fraser White (201103398) Bronson Maschmeyer (201202793)

  2. Product Overview He-Sheets Cotton bed sheets – Appealing to men Flannel bed sheets – Appealing to women He-Sheets offers innovative half cotton, half flannel bed sheets Solves temperature distribution issue Provides couples with best sleep possible

  3. Target Market

  4. Market Segmentation

  5. BroaderEnvironment • Future demand looks promising • Long term security • Canadian population • Expected to increase at a consistent rate of 0.9% from 2010 to 2060

  6. Marketing Mix - Place • Indirect Marketing Channel • Out source manufacturing • Higher Production levels • Lower Variable cost per unit • Wal-Mart, Bed Bath & Beyond, Target • Selective Distribution Approach

  7. Marketing Mix - Price • Market Penetration Approach • Cost: • Cover Costs • Competition • Average Market price of King/Queen bed sheets = $50-60 • Value • High Quality

  8. Marketing Mix - Product • “Shopping Item” • A He-Sheets package includes: • One fitted bed cover • Custom bed sheets • Two pillow cases • Large Variety of colors to chose from • Clear, compact plastic packaging • Easy to store and open

  9. Marketing Mix - Promotion • New Product • High emphasis on Advertising and Promotion • Ellen Degenerous • New market opportunities • Customer Promotion • Coupon Discount • Buy one, get 50% off your next purchase • Trade Promotion • Strong business relationships • Advertising Exchange

  10. Conclusion

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