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The Power of Collaboration Steve Luczkiw VP Strategic Partners EMEA. Collaborate to Accelerate. Welcome. Collaborate to Accelerate. Overview of PANDUIT .
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The Power of CollaborationSteve LuczkiwVP Strategic Partners EMEA Collaborate to Accelerate
Welcome Collaborate to Accelerate
Overview of PANDUIT PANDUITis a world-class developer and provider of leading-edge solutions that help customers optimize the physical infrastructure and mitigate risk through simplification, increased agility and operational efficiency • Privately held ,established in 1955 • US, Headquartered in Chicago • >4,000 Employees • Turnover $1Bn • >10% of revenue into R&D • Solutions Focus PANDUIT Confidential Information
Overview of PANDUIT • PANDUIT EMEA • Since 1971 , HQ London • Manufacturing in NL and RO • Warehouse in NL • 250 employees • Turnover $ 200m • 120 Account Managers • UK Dedicated team • Customer Briefing Centre PANDUIT Confidential Information
New facility in Romania Quick Net TM, Patch cords Customer Briefing Centres worldwide EMEA: London, Frankfurt, Paris, Spain Continued recruitment Investments in 2009, 2010….
PanduitGreen • Global deployment principles • reduce energy consumption (power and cooling issues in DC) • minimize ecological footprint (RoHS, WEEE, and ISO 14001) • New Panduit headquarter in Chicago • LEED NC 2.2 Gold certification • Panduit green philosophy: Manufacturing, process, training and education, products
Global presence and commitment Global Operations & Logistics Netherlands China Romania USA Japan Georgia India UAE Mexico 6 • Offices in 33 countries • Serve 112 countries • Manufacturing >3 million square feet • Warehouses >1 million square feet • Global network of strategic partners • Largest Global Sales and Supportb Singapore Costa Rica Brazil Chile Australia = Warehouse Facilities = Primary Offices = Manufacturing Facilities
Worldwide Alliances Technology Partner Ecosystem • Technical collaboration and Physical Layer Advisor to computing business units • Networking, Switch and Server Infrastructure Strategic Global Alliances • Engaged with leadership on joint integration for intelligent physical management • Physical Layer Advisor for SANs integration of management with Smarts • Collaborating on data center cooling solutions • Industrial networking solutions that combine power, control and networking • Testing partner for communication network products and services
Data Center & Enterprise Networking Connected Buildings Industrial Automation Panduit Technology Partner Ecosystem
Copper Transport Fiber Transport Enclosures ManagedNetwork Systems Physical Infrastructure Management Grounding &Bonding Fiber RoutingSystems Zone Cabling Cable Management Fastening & Protecting Identification & Safety Solutions • Connect. • Manage. Physical Infrastructure Elements • Automate.
Overview of PANDUIT Why Partner with Panduit • Mitigate infrastructure risk • Innovative technology solutions to solve customer problems • Commitment to cultivating long-term customer partnerships • Most comprehensive product line in industry; inc Services & Software • Guaranteed Performance with 25 Year System Warranty
THE POWER OF COLLABORATIONUnified Physical Infrastructure Strategy and Vision
Physical Infrastructure Spans the Business Connected Buildings Industrial Automation Data Centers Operations increasingly managed by applications through the data center Policy-based management of building systems over the network Managing mission critical applications across the network
Systems Infrastructure Needs to Converge to Enable Business Benefits computing control power security communication United Physical Infrastructure SM 15
Making the Unified Physical Infrastructure (UPI) Approach Critical ……. POLICY MANAGEMENT SYSTEMS & SOFTWARE ARCHITECTURE
The Unified Physical Infrastructure (UPI) is the Foundation for the Network and Systems is the Features Benefits Open Risks Integrated Scalability Standardized Costs Real-time Information Agility Managed Sustainability
UPI Approach Drives Simplification, Standardization and Risk Reduction Physical Infrastructure Integration Physical to Logical Integration Systems Infrastructure Copper Cabling Fiber Cabling Connect P2P Physical Infrastructure Green Data Cabinets & Racks Cable Management Routing Grounding Zone Cabling Identification &Accessories Current Offering Disparate Components P2P - Unification SECURITY POWER COMPUTE COMMUNICATE CONTROL Manage Physical Infrastructure Management Automate
UPI in the Data Center IT SYSTEMS ELECTRICAL & MECHANICAL SECURITY SYSTEMS Servers Storage Access Control UPS Monitoring Network CRAC Lighting Control CCTV ENTERPRISE APPLICATIONS control security power computing communication
Physical Infrastructure Relevance http://www.panduit.com/solutions/datacentre http://www.panduit.com/upi
Data Centre Considerations Software 2 – 5 years 60% IT 23% 3– 5 years Operations 10% 2 years Cabling 7% 10 – 15 years IT Investment % of Budget Life Cycle Years
What priority is given to Deployment? Power and Cooling ? Location? Cabinet and Cables ? Deploy for OPEX ? Weight
Front View - Cut Through Centre of 6509 Switches Approximately 15% temperature increase switch to switch going right to left
Panduit built for Reduced OPEX No extra CRAC’s correct airflow and Cool Boot recovering lost air
Solution seal leaks and correct air flow Ashrea state 60-70% of air bypasses the equipment Panduit sealed the leaks and doubled the air flow Ducting corrected the Switch air flow preventing recirculation of the air.
Example Thinking of OPEX Built from Parts Built for Reduced OPEX Cost of Maintenance
Changing Demands on the Physical Infrastructure OS+App SFP+ to SFP+ SFP+ Cu OS+App OS+App OS+App Hypervisor Consolidation, Virtualization, Automation Management Cloud Computing Power & Cooling High Speed Transport PANDUIT - Proprietary Information 28 28 June 2009 June 2009 Clouds
Collaborate to Accelerate Dynamic Infrastructure VBlock Integrated Architecture Unified Computing Unified Fabric 10GbaseT Cloud Burst Industrial Automation Tried Tested Approved and supported solutions
Mapping the Logical to Physical Infrastructure Core Layer Aggregation Layer Access Layer DC Zone Pod Pod Network Rack HOT AISLE Server Rack COLD AISLE Pod Storage Rack
UPI Reference Architecture PANDUIT Reference Architectures intelligently align physical infrastructure systems to logical architectures, enabling consistent deployment of sustainable infrastructures • Standardize the deployment of core infrastructure systems • Organize plans to achieve energy efficiency, reduce waste, and lower operating costs • Reproduce measurable benefits across all industries and applications
Top of Rack (ToR) design high density version • more than 48 ports necessary per cabinet -> dual switch lower density version • single switch per cabinet and redundancy over two cabinets server cabinet – rear view server cabinet – rear view
Physical Infrastructure Considerations Panduit solutions provide the foundation to scale up to high density deployments for future application needs • Cooling • Power • Space • Performance • Operational efficiencies What We Focus on: • Optimized Cabinets • Energy Efficient Deployments • Passive Thermal Management How We Fulfill Requirements: • 10% more useable space • 15% reduction in power • 38% reduction in cooling costs Results:
Data Center Advisory Services • Health Check(Visually-based) • Assess (Measurement-based) • Individual services for: Cabling/Pathways/Racks, • Telecoms G & B, Power and Cooling • Packaged services for Virtualization, Consolidation & Automation • Thermal Analysis featuring Computational Fluid Dynamics • Design • Data Center Physical Infrastructure Design 38
Connect. Manage. Automate. building a smarter, unified foundation