A Sports Car and / or Médecins Sans Frontières: Being Enterprising

A Sports Car and / or Médecins Sans Frontières: Being Enterprising

Intrapreneurship: a brief introduction Pauline Kneale p.e.kneale@leeds.ac.uk

Aspects of Enterprise Learning Knowledge Social Enterprise Evaluate Mine Attitudes Skills Plan Network Others Negotiate

Where have you been enterprising? • At School / Hobbies / Gap Year / Workplace Remember some …. where you have been involved in change What did you / group do? What were the skills used? 2 minutes – make some notes

Where have you been enterprising? • At School / Hobbies / Gap Year / Workplace Remember some …. where you have been involved in change What did you / group do? What were the skills used? In two’s - explain what you did to the other person and then swap over. 3 minutes

Get into a group of three people • Think of a situation you have been while you have been a student where you think you could have improved / enhanced it • 1 minute to make some notes on the situation and why a change would be good • 2 minutes each to explain the situation to each other

Intrapreneurship • Intrapreneur is a term coined byMacrae (1982) and developed by Pinchot (1985) • According to Pinchot ‘Intrapreneurs are "dreamers who do," those who take hands-on responsibility for creating innovation of any kind within an organization’. • Innovation is the introduction of something new - an idea, process, product or method.

Intrapreneurship • All organizations, large and small, from multi million corporations to charity and social groups cannot rely on their past achievements to continue their success in the future. Successful companies and organizations look to develop and to mange change creatively, so that the business grows, renews and develops. • Really good organizations see innovation as a core competence in management

Intrapreneurs Intrapreneurs are people who can invigorate and reinvigorate businesses, organizations and other groups through: • recognizing opportunities (through research, screening and analyzing). • drawing up a business plan with marketing and financial professionals. • building a team to develop and implement the project.

Intrapreneurs can be found in service industries, creating innovations that draw customers away from the competition. • Intrapreneurs are found in charities, voluntary activities and social groups. They work within systems to develop activities, products and ideas. • Intrapreneurial employees are energetic, enthusiastic, imaginative and inventive. They have ideas for creating new products or services often working on them in their own time. They can see how savings can be made. How processes can be improved

Win – Win situation. Kettle chips Portland Trailblazers Basketball Stadium

Intrapreneurial activity by you as a fairly new team member in an NHS or private practice could include ? 5 minutes to develop some ideas

Spotting ways to improve a service, saving time or money, or just making life easier. • Seeing the scope for variations on current products, or a new product. • Realising that there are other ways the operation can communicate with and respond to their patients or customers • Understanding how a job could be done smarter • Seeing how the quality of a service or product could be enhanced • Finding ways to do background administration more smoothly • Finding ways to enhance the workplace atmosphere / sociability / working day to the advantage of staff, patients and employers.

‘Strategy is what you do when you don’t know what to do Tactics are what you do when you know what to do’ You need tactics

Tactics(Pinochet and Pelman 1999) • Test ideas casually with friends who can point out basic flaws and ask challenging questions. • Keep ideas from natural enemies as long as possible to avoid opposition. • Promote ideas modestly and constructively. • Test casually on potential customers to check the project is realisable and profitable. • Accept suggestions gratefully. • Always look to network the idea so it can be thought about from many aspects. • Don’t give up at the first sign of disappointment.

Being intrapreneurial • Select one scenario discussed earlier • How would you go about implementing a change / innovation over the next 3 months? • Develop a detailed plan and be ready to pitch it to the group in 30 minutes time. Think widely about opportunities. • Focus on tactics 1, 4 and 6

Smilor 1997 • Effective entrepreneurs (intrapreneurs) are exceptional learners. They learn from everything. They learn from customers, suppliers and especially competitors. They learn from employees and associates. They learn from other entrepreneurs. They learn from experience. They learn by doing. They learn from what works, and more importantly, from what doesn’t work. To be effective – keep trying out new ideas

A Sports Car and / or Médecins Sans Frontières: Being Enterprising