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CERN Presentation November 1, 1999

CERN Presentation November 1, 1999. OODB Market Research Reports. Frost & Sullivan “World Client/Server, N-Tier DBMS Software Markets” (5/99) First comprehensive study of OODB market Primary market research Bottom-up method - data from users, consultants and outside experts.

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CERN Presentation November 1, 1999

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  1. CERN PresentationNovember 1, 1999

  2. OODB MarketResearch Reports • Frost & Sullivan “World Client/Server, N-Tier DBMS Software Markets” (5/99) • First comprehensive study of OODB market • Primary market research • Bottom-up method - data from users, consultants and outside experts

  3. OODB MarketMarket Drivers • Deregulation of Telecom • Converged services • Dynamic change • Non-stop services • Time to market pressures • Growth of the Internet • Massive growth in data • Real-time analysis required

  4. OODB MarketTechnical Drivers • Proliferation of OO programmers • Growth in Java applications • Need for dynamic data relationships

  5. OODB MarketRevenue Forecast Source: Frost & Sullivan

  6. OODB MarketCompetitive Positioning OBJY VSNT Scalability High Availability ODIS POET ORACLE Complex Data Model

  7. ObjectivityCompany History • Founded 1988 • Continuing annual revenue growth since 1993 • Profitable since January, 1998 • Initial successes in OEM applications • Telecom, Process Control, Scientific, Software • Product and company driven by mission critical applications

  8. ObjectivityTechnology Leadership • Distributed Architecture • Performance • Scalability - to petabytes • Reliability/Continuous Availability • Flexibility • Platforms • Languages

  9. ObjectivityMarket Segments Served • Telecom - 44% • Government - 17% • Enterprise Software - 11% • Process Control - 10% • Scientific - 6%

  10. ObjectivityStrategy (1) • Dominate the High End • Unique Product for the High End Market • Defined by complexity, not just storage size • Excellent Reference Accounts • Profitability - important to large customers

  11. ObjectivityStrategy (2) • Focus on Key Markets • Telecom - network management, operational support systems • Government - intelligence usage • Enterprise Software - Complex MIS, Real Time Data Mining • Process Control - historical data • High Energy Physics - particle accelerators • Medical - Patient Monitoring

  12. ObjectivitySummary • Market growth accelerating • Main competitors struggling • Trying to compete with RDB’s and ORDB’s • Objectivity • Unique high end product • Strong high end market position • Consistently profitable

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