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Marketing Your Ministry

Marketing Your Ministry. Our Mutual Goals. To glorify God by: Answering his call on our ministries Vision and mission Quality Effectiveness Honoring the commitment and contributions of our stakeholders. Part I. The context. From the master….

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Marketing Your Ministry

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  1. Marketing Your Ministry

  2. Our Mutual Goals To glorify God by: • Answering his call on our ministries • Vision and mission • Quality • Effectiveness • Honoring the commitment and contributions of our stakeholders

  3. Part I The context

  4. From the master… Business only does two things: innovation and marketing Peter Drucker, Management, 1977

  5. But we’re not a business! • Our goal is not to turn ministers into business people! • Our goal is not to turn ministries into businesses! • So, relax!

  6. The Plan • Identify the things that both businesses and ministries do. • Learn how the best businesses do those things. • Adapt that knowledge to the special needs of ministries and plan how to use it. • Do you buy that?

  7. Defining terms • Customers • Markets • Innovation • Marketing

  8. Customers

  9. Markets

  10. Innovation

  11. Marketing

  12. Know this… • All businesses have two things to sell: • Their products • The company

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