Outsourcing Task Force Presentation To The Board of Directors

1. Outsourcing Task Force Presentation To The Board of Directors September 22, 2010

2. Topics To Be Covered Outsourcing in General Background and History in Ocean Pines Outsourcing Group (Task Force) Charge and  Options Available Timeline of Activities From Inception in July to Sept. 15, 2010 Outsourcing Benefits to Ocean Pines  Golf and Food and Beverage Operations Conclusions Recommendations

3. Outsourcing What Is It? Contracting with an independent party to perform certain functions, manage certain operations or segments of an entity�s business A fee is paid to the management company for its services The entity continues to be responsible for the success and effectiveness of the operations What Is It Not? It is not a lease It is not transferring the risks and rewards of ownership to the management company (the bottom line profit and loss is retained) It is not giving up control

4. Outsourcing (cont�d) Why Do It? A management company is engaged because it has experience and resources which the contracting entity does not presently have, and can perform better than the client The benefits are a better managed operation The improvement in operations, either better performance or improved profitability, provides a greater benefit than the costs of the management company (fees and other costs)

5. Background & Historyin Ocean Pines Outsourcing in OP: Food and Beverage (F&B) Management Contract for Yacht Club F&B Operations: 1986-1992 Marriott Corporation 1993-1998 Canteen Corporation Golf Outsourcing Discussed Since at Least 2006 In 2006 Consultants to OP stated: �Hiring an Outside Management Company at OPCC is a reasonable option.�

6. Background and History (cont�d) Sept. 2009 � Golf Task Force Mission:  (Co-Chairs Dave Stevens and Marty Clarke) �Eliminate the operational deficit suffered by our golf operations. The Task Force is to explore and recommend specific actions, beyond those goals by generating revenues through increased play and sales.�

7. Background & History (cont�d) Sept. 16, 2009- Golf Task Force states in its Report: �The group chose to address options within the existing management framework although it was aware that there are golf management companies and that outsourcing is a possibility. However, the GTF believes that we can improve within the current framework and will leave it to others to pursue more radical alternatives.� Jan. 26, 2010- At a Regular Board Meeting: Director Bob Thompson questions why Outsourcing of Golf Operation has not been considered or evaluated.

9. Background and History (cont�d) Feb. 17, 2010 � At Regular Board Meeting, following a presentation by Bob Thompson and a discussion of Outsourcing of Golf Operations, Board adopts the following Motion: �Be it resolved that in an effort to stabilize our underperforming asset of golf facility, the Board of Directors act on the receipts from KemperSports and RDC, two outside Golf Course Management companies, unsolicited requests to come in and discuss the possibility to manage our golf course. The presentations should include their respective approaches, experience and past success in golf course management.�

10. Background and History (Cont�d) April 16,2010 Casper Golf, KemperSports and RDG Golf make presentations to the Board and the Golf Advisory Committee (GAC) April 2010 Two of presenting firms note their experience and capabilities in managing F&B Operations and interest in submitting a proposal. Approval given and proposals subsequently received

11. Background and History (cont�d) April - GAC is requested to evaluate whether OP�s Golf Operation should be outsourced and how to proceed with the proposals received June 2 - Private Clubs Associates makes presentation to a group comprised of several Directors and several GAC members. June 23 �GAC votes to recommend to Board that OP Golf Operation be outsourced to a management company.

12. Background & History (cont�d) June 24 � Special Meeting of the Board to consider Outsourcing. Discussion of Outsourcing Golf and F&B Operations results in unanimous approval of the following Motion: �. . . that the Board of Directors authorize the President and General Manager to undertake the necessary actions to select an organization, or organizations, with which to enter into a contract to manage the Association�s golf operation and food and beverage operations. The selection of the firm, or firms, and the resulting proposed contract, or contracts, will be subject to approval by the Board.�

13. Background and History (cont�d) Week of June 28 �President Bill Rakow asked Director, Pete Gomsak to lead the effort to carry out the Board�s directive, and creates a small group to do so.

14. Task Force Charge & Options Available First week of July - Bill Rakow forms small group(Outsourcing Task Force) Members Pete Gomsak, Board Member Joe Lynch, GAC Member Jim Yates, Clubs Advisory Committee Member Jim Beisler, Former BOGG President Dan McCarthy, Owner/Operator of several restaurants (later withdrew due to time demands)  Chairs of GAC and Clubs Committee advised by Bill Rakow of Plan Board advised by Bill Rakow of his plan to carry out Board�s directive

15. Task Force Charge & Options (cont�d) Clarification of Role and Options Available to it Requested from President Bill Rakow on July 13th Role was Clarified and is Summarized as Follows: Evaluate the Proposals Received Select the Firm Best Suited to Enter into a Management Contract with OP to Manage the Golf and F&B Operations (Alternatively, If one firm is better suited to manage Golf and another F&B, then select two firms) Determine and Negotiate Contract Terms with the Firm, or Firms, Chosen Make a Recommendation to the Board Regarding a Proposed Contract

16. Task Force Charge and Options (cont�d) Options Available: Expand Number of Firms Considered Conclude that Outsourcing Is Not Beneficial for OP and Not Recommended Conclude that both Golf and F&B Operations Should be Outsourced Conclude that One Operation Should be Outsourced, but not the Other Conclude that Outsourcing would be Beneficial, but the �Cost-Benefit� Relationship is such that Outsourcing is Not Recommended

17. Timeline of Activities FromInception in July to Sept. 15, 2010 July 8th � First Meeting Week of July 12th Decided to interview each firm under consideration Developed specific questions for interviews Week of July 19th Interviewed three firms (Casper, Kemper & PCA) Decided to not expand. Discussed and clarified role, objectives, and process Decided to visit 2 clients each of Casper & Kemper Week of July 26th Two-day trip to visit: Virginia Oaks Club (Gainesville,Va) Heritage Hunt Club (Gainesville,Va) Swan Point Club (La Plata,Md) Week of August 2nd Visited Colonial Heritage Club (Williamsburg, VA) Pete returned to Gainesville, VA to meet with HHC Board Member involved in their search and contract negotiations

18. Timeline of Activities (cont�d) Week of August 9th Met with Marini Group re unsolicited offer to lease Yacht Club Debriefed visits to four client locations Concluded unanimously that both Golf and F&B Operations should be outsourced Agreed that next major step was to conduct a �cost-benefit� analysis Agreed to go forward with only 2 firms: Casper and Kemper Agreed to request Casper & Kemper to develop 3-year pro forma financial info

19. Week of August 16th Additional info provided to Casper & Kemper Briefed OP Acting GM, Bill Rakow, and Bob Thompson, Incoming GM Week of August 23rd Additional visits by Casper and Kemper Representatives Pro Forma Info received and distributed Analysis and Summary of Pro Formas Prepared Timeline of Activities (cont�d)

20. Timeline of Activities (cont�d) Week of August 30th Received and discussed Pro Forma Info Updated Directors Unger, Terry and McLauglin on status Further reference checking via phone discussions Pre-arranged conference calls with Casper and Kemper re Pro Forma Info and Key Contract terms, including fees

21. Timeline of Activities (cont�d) Week of Sept. 6th Discussion of Proposed Time-Line for Recommendations to Board Developed and Submitted Follow Up-Questions and Received Formal Responses Met with Bob Thompson and Tom Terry to Update Met with Directors Stevens and Purcell, who had been out of town, to update Met with Clubs Advisory Committee Chair, Bill Wentworth, and Member, Audrey Wahl, to update

22. Timeline of Activities (cont�d) Week of Sept. 13th Met with new Director Rick Handelman to update Also met with Bill Hickey, Chair of BOGG and GAC Member, to update. (Chair was not available.) Approved Incentive Fee Formula, Providing for a Sliding Scale Decided to Submit our Recommendations to Board at Sept. 22nd Meeting, due to need to make a decision soon Unanimously agreed on Selection of one firm to recommend OP enter into contract with to manage both the Golf and F&B Operations. Recommend contract be executed ASAP, but not later than end of Oct. On Sept. 15th, Finalized Outsourcing Task Force Report to Board and personally Distributed to Board Members on Sept. 6th.

23. Outsourcing � What Would It Mean to Ocean Pines?

24. Benefits Applicable toBoth Golf and F&B Experience and Proven Success of Management Firm Extensive and Sophisticated Marketing Comprehensive Employee Training Human Resource Management � Evaluations, Motivation, etc. Physical Facility Improvements Systems and Controls

25. Benefits (cont�d) Broad Support Resources Enhanced Communications (Member, Employees, Outside World) A Strategic Focus National Purchasing Programs (Better Pricing) Career Advancement Opportunities for Employees Improved Financial Performance

26. Golf Specific Benefits Extensive Golf Course and Maintenance Experience Agronomy Expertise and Resources Cross Marketing Potential � From Other Clients Name Recognition and National Reputation � More Play

27. Food & Beverage Specific Benefits Extensive Experience in Restaurant Operations Improved Quality of Food and Service Broader Range of Menu Selections and Price Points More Effective Management of Staff Market Research Capabilities � Determine What Members Want Creative and Effective Marketing

28. Conclusions

29. Conclusions We See Significant Benefits to Entering into a Contract to Manage both the Golf and Food and Beverage (F&B) Operations of the Association Initial Focus was on the Benefits for the Golf Operation Initial Skepticism about the F&B Benefits Visits to Client Locations and Discussions with Members was Invaluable Concluded that Linking both Golf and F&B was Highly Desirable Further Concluded that for OP the Potential Benefits of Outsourcing F&B Were Greater Than for Golf Many of the Benefits to be Derived from the Knowledge and Experience Are Common To Both Operations

30. Conclusions (cont�d) The Financial Cost of Outsourcing Only One of the Two Operations Results in a Limited Net Financial Benefit Whether the Contract covers one or both functions, a management firm General Manager would be in place The additional management fee to include the second operation is fairly modest Contracting for Golf only would result in costs which would approximate the expected improvement in operational financial results in the first two years of a contract. Contracting both results in better �cost-benefit� relationship

31. Conclusions (cont�d) A 3-Year Contract should be entered into with terms including a Base Fee and an Incentive Fee, based on financial performance and a qualitative assessment of performance The Reporting Relationship should provide the Management Firm�s on-site, full-time General Manager to report to the Association�s General Manager There should be a small group working with OP�s General Manager to, periodically and annually, evaluate performance and meet with Management Firm Representatives

32. Conclusions (cont�d) One firm is a better choice for Ocean Pines than the other firm The effective date of the Contract should be no later than Oct. 31st and earlier would be better Contract draft has to be negotiated completely OP process will involve separate reviews by Contract Review Committee and Legal Counsel 2011 Golf Season requires finalization of rates, and decisions on marketing strategies for �Package Play� in November Positively impacting F&B Operations ASAP would be beneficial

33. Recommendations We strongly recommend that the Board of Directors authorize and direct the President to enter into a Management Contract with Billy Casper Golf to manage the Association�s Golf Operations and Food and Beverage Operations (All Locations) We further recommend that the Contract incorporate the key provisions set forth in our Report to the Board of Directors dated September 15, 2010, and be executed and made effective as soon as possible, but not later than October 31st.

34. Timeline of CurrentConsideration of Outsourcing 2006 � Considered Outsourcing Golf, But No Action Taken Sept. 2009 � Decision Made by Golf Task Force not to consider Outsourcing, but rely on Current Model, and add a part-time position for Marketing, primarily focused on �Package Play� Jan. 2010 � Outsourcing Golf possibility raised at Board meeting by Director, Bob Thompson Feb. 2010 � Board approved evaluating Golf outsourcing April 2010 � Received several proposals from management companies to manage both Golf and F&B

35. Timeline (cont�d) May-June � Golf Advisory Committee evaluates Outsourcing Golf June 23 � GAC makes recommendation to Board to outsource Golf June 24 � Board authorizes President and GM to select firm and negotiate contract for management of Golf and Food and Beverage Operations, subject to approval by Board July 1 � Outsourcing Task Force Organized by President Bill Rakow July 8 � Sept. 15 � Task Force evaluates outsourcing options; interviews management companies and performs due diligence, including visits to client locations; develops information on costs and benefits of outsourcing; evaluates proposals received; and negotiates basic terms with management companies Sept. 15 � Task Force completes Report to Board Sept.16 -- Personal distribution of Report to Board Members