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We will face Objections. What are the most common objections? How should we handle them?. It’s a Skeptical World Out There. Questions and Concerns do not equal Rejections. Do not get defensive. Remember your own experience. Remember the experience of 90% of
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We willface Objections What are the most common objections? How should we handle them?
It’s a Skeptical World Out There • Questions and Concerns do not equal • Rejections. • Do not get defensive. • Remember your own experience. • Remember the experience of 90% of • successful leaders.
Objections to Health Supplementation “I don’t believe in popping pills.” “My doctor says as long as I eat a healthy diet …” “My parentshave never taken supplements in their life. Look how healthy they are.” “Supplements are a waste of money.” “I am already on bee pollen, or chlorophyll, etc.” “I am on medication, I cannot take supplements.” “So many pills a day? I will get overdosed!”
Objections to the Business Opportunity “That sounds like illegal pyramid selling.” “I won’t have the time to do this business. “I have gone through it all before.” “I’m never good at selling!” “Nobody ever makes money in MLM.” “People who do network marketing are crazy!”
Objections are usually … • Genuine questions in disguise. • A case of misinformation • A way to avoid making a decision.
Do Not Argue Your Role: 1) Acknowledge 2) Identify 3) Empathise 4) Resolve Win an Argument, Lose a Downline Share your experience. Don’t Preach.
For Example: • Acknowledge: “I see you don’t believe in taking nutritional supplements.” • Identify: “Do you think they are not necessary?” “Have you had a bad experience before?”… etc • Emphasise: “So, you are concerned that they may not be safe. I feel the same way too.” • Resolve: “That’s one reason I choose USANA. Would it help if I show you …” Practise, practise, practise.
Four REAL Questions on Supplements Do supplements really help me? How are USANA products better than what I am taking? Are they safe? Are they good value for money?
Four Real Questions on the Opportunity Is this a legitimate business? Can I really make money? Do I have the skill and support to succeed? Is USANA the right company for me? How Do We Answer?
1. Do Supplements Help Me? Learn to explain: Why cells need complete nutrition to stay healthy. It is difficult to get all we need from today's fast paced lifestyles and inadequate diet Supplements fill the gap. Everyone can benefit
UTAH 2003, 2004, 2006, 2007 Trusted by third party experts 2. How are USANA products Different? Science-basednutritional supplements Not fad-based. Not herbal medicine.
Safe in Combination? Safe with Medication? 3. Are USANA Supplements Safe? HSA does not certify supplements Explained the company behind the supplements: - Dr. Myron Wentz: his expertise, his commitment. - In-house manufactured: Pharmaceutical GMP. - Athlete’s Purity Guarantee
Consider: Expenses on “luxury”. Potential medical / surgical / hospital cost. 4. Can I afford USANA? It is expensive … when compared to poorer quality products. Health is Priceless. Re-align Priorities.
Network Marketing Pyramid Scheme 5. Is USANA a legitimate business? Learn to explain: Difference between network marketing and illegal pyramid schemes. Earns primarily from sales. Earns primarily from recruitment. Easy to re-sell products. Very difficult to re-sell. No inventory loading. Heavy inventory loading.
#1 for 9 Straight Years Distributor’s Choice (1997-2007) Consistent Integrity
Helps the Average Person succeed The Average Person can Succeed 6. Can I really build residual income? ABSOLUTELY! But only with FAIR Compensation Plan. USANA’s Binary Plan • 2 to 4 legs • Carry-over volume • Group-volume based • Re-Entry • Reasonable Request • Weekly Commission
7. Do I have the Skill to Make it? YOU (the sponsor) are there. Company Support. • Starter Kit • USANA Web sites • Company training • Quarterly publications • Downline Management System • Web Hosting • International conventions Prospecting and Presentation Aids. Belief and Persistence
Stock Performance 16000 14000 USANA 12000 10000 Average Dollar Value of $1000 invested 8000 6000 4000 2000 0 - Date Jul-02 Jan-02 Jan-03 May-03 Mar-02 Mar-03 Nov-02 May-02 Sep-02 Russell 2000 NASDAQ 8. Is USANA the right company? World class products. Excellent 14-year track record. Solid financials. Great management integrity. Fantastic growth potential. A company you can trust
Use Experts Myron Wentz’s “The Invisible Miracles”. Lyle MacWilliam’s“Comparative Guide to Nutritional Supplements”. Ray Strand’s “What Your Doctor Doesn’t Know…”. Robert Allen & Mark Victor Hansen’s “The One Minute Millionaire”. Robert Kiyosaki’s “Rich Dad, Poor Dad”. Anthony Robbins’ “Awaken the Giant Within”. Read. Research. Add your favourites
You Can Overcome Objections 1) Acknowledge 2) Identify 3) Empathise 4) Resolve Believe in Yourself. Share the Vision.