SANJEEV GURUNG COURTNEY PEARCY WES SCHMIDT

1. SANJEEV GURUNG COURTNEY PEARCY WES SCHMIDT

2. No Boundary Riders No Boundary Riders began in the year 2005 when Ms. Courtney Pearcy inherited a large fortune from her grandmother’s estate when she passed away. Ms. Pearcy’s grandmother’s fortunes resulted largely from an accidental discovery of oil in her backyard. She was out gardening in her backyard when she dug a hole and an oil fountain spewed out. Ms. Pearcy’s grandmother called the city council officials to analyze the incident and they found it to be oil. This discovery of oil became a major national news and caught the attention of big oil companies like Exxon Mobil and BP, amongst others. These two companies were engaged in a fiercely contested bidding war, with Exxon Mobil finally prevailing. Being her grandmother’s favorite grandchild, Ms. Pearcy’s grandmother bestowed a large portion of her fortune to Ms. Pearcy in her will - $9.7 million to be precise – when she passed away from breast cancer. Ms. Pearcy sought for investment opportunities, and dabbled in real estate and a couple of hedge funds investments. Meanwhile, Mr. Wesley Schmidt, an entrepreneur from Wyoming, was looking for investors to establish a dirt bike company. Ms. Pearcy and Mr. Schmidt met through a common friend at a University of Wyoming Alumni event, and Mr. Schmidt’s expertise on the dirt bike industry Ms. Pearcy and Mr. Schmidt, immediately developed a partnership. The partnership resulted in the dirt bike company No Boundary Riders; No Boundary being an advertence to the fact that the company’s customer base was open to anybody, and hence with no boundaries. Ms. Pearcy would serve as the Chief Executive Officer (CEO) of the company, while Mr. Schmidt would hold the position of the Chief Information Officer (CIO). Mr. Sanjeev Gurung, a former diplomat with the United Nations and a former UW alumni himself, was roped into serve as the Chief Knowledge Officer (CKO). Finally, Mr. James Bond, a former MI6 agent with the British intelligence, was hired as the Chief Security Officer (CSO), and Ms. Hillary Clinton, former Secretary of State, was chosen as the Chief Privacy Officer (CPO). They decided to base their store in San Bernadino, CA a popular area for dirt biking.

3. Roles of Members • Ms. Courtney Pearcy – Chief Executive Officer • Mr. Wes Schmidt – Chief Information Officer • Mr. Sanjeev Gurung – Chief Knowledge Officer • Mr. James Bond – Chief Security Officer • Ms. Hillary Clinton – Chief Privacy Officer

4. Storefront In out store front we will have any entry way with two windows on either side. We will have one bike set up in both windows. One bike will be of more expensive quality to draw customers in and the other will be of our most popular average price bike to represent there are also affordable options in the store. Our No Boundary Riders sign will be placed above the windows. We will also have signs posted in the windows about the services we offer, which will be explained in later slides.

5. PRODUCTS This is our current inventory at our flagship store: For Motocrossing Source: Dirtrider.com

6. For Off-Road Biking Source: Dirtrider.com

7. Other Products • Tires • Rims • Shocks • Frames • Handlebars • Engines • Body parts • Transmissions • Brakes • Fuel systems • Intake systems • Exhaust systems Also, since Ms. Pearcy’s grandmother had passed away from breast cancer, she signed an agreement with the Breast Cancer Association. In the store and online, people can buy breast cancer awareness items, for example they can buy breast cancer awareness handlebars, rims, frames, helmets, et al. 5% of whatever No Boundary Riders sells of these products will go to support breast cancer awareness.

8. Services • Lessons for riders of all levels • Dirt bike repair • Cleaning air filter • Oil change • Dirt bike insurance • Dirt bike wash

9. Online Store • Our online store will be where people can go to have their bikes customized and if they are looking for more expensive items that the storefront operation doesn’t sell. Also, people will be able to sign up for lessons at our online store and make appointments for repairs and services. Here we can have a section on where different dirt biking events in the area of our flagship store is promoted along with our products. This way, customers can buy the products online before they go to the event, and come visit the storefront operation when they’re in town. The next slide will give you more detailed information about customer demographics.

10. Customer Demographics Customers of No Boundary Riders include dirt bike riders of all skill levels. No boundary riders customers are both female and male. Mostly between the ages of 15-30 years old. In-Store Customers • Customers looking to learn how to ride a dirt bike. • More novice customers looking for information on dirt bikes. • Customers looking for on hand service for fixing dirt bikes. • Like to take home equipment, parts, and bikes that day. Online Customers • More skilled riders, know what they’re looking for. • Looking to purchase specific product. • Trying to set up an appointment to learn how to ride a dirt bike. • Like to make shopping quick and easy.

11. Marketing Mix We’ve already talked about our products. Promotion is on the next slide. Our first slide stated where our store front will be located. Our online store will sell in the US and all around the world since dirt biking is an international sport. Our bikes will range from $5,000-$9,000. Of course our accessory products will range anywhere from $5-$1000.

12. Marketing Strategies Storefront Operation Online Operation Our own Facebook page that informs customers about No Boundary Riders Display ads that can be found on sites relating to dirt biking (ex: Dirtrider.com) Email- to set up appointments with customers and suppliers, availability for customers to ask questions, and other basic contact needs of No Boundary Riders stakeholders. • Newspaper – Classifieds, as well as found in popular dirt bike magazines (ex: Dirt Rider Magazine) • Marketing at events held in our location. Setting up a stand where people can buy last minute items right at the event. • Discounts in-store. To encourage customers to come visit the store and purchase products in person.

13. Why We Chose Oracle Fusion The ERP system we chose for No Boundary Riders is Oracle Fusion from vendor Oracle. We chose this ERP system over a CRM system because this ERP system includes all the internal business functions such as; general ledgers, accounts payable, accounts receivables, payroll, and internal controls , and the external business functions such as; Marketing, sales promotion, and selling and distribution, including a customer relationship management system.

14. Details of Oracle Fusion What it does Features of System Oracle Fusion has a complete standards based foundation which can lower risks for starting, and innovating with lower costs. This system has been tested by some of the best companies in the world today which makes it a proven system. Oracle has built-in social and collaboration capabilities meaning that it allows improvements within the organization’s teams to work together. The Oracle Fusion system has embedded business intelligence which makes decision making quicker. Gives a choice of deployment options meaning that businesses can use this system in a state of the art cloud data center. Oracle Fusion is a top of the line ERP system that provides great functional value to its customers. It is a Software as a service that helps organizations with business processes, financial budgeting, operations, unifies workforce planning, manages talent and performance, brings project management together, and helps with accounting and billing.

15. Details of Oracle Fusion Detailed Information about the Features Oracle Fusion has 7 comprehensive applications Financial Management – The financial management application will allow No Boundary Riders to keep track of its general ledgers, accounts payable, and accounts receivables. Also, it has payments and collections management, asset management, and cash and expense management. Also, it will have common modules available. Human Capital management – The human capital management application of the ERP will allow No Boundary Riders to keep track of global human resources, workforce lifecycle, compensation, global payroll, performance and goal management, benefits, and talent review. Procurement – The procurement application will keep track of purchasing, procurement contracts, sourcing, and self-service procurement. It will have a supplier portal and spending and performance analysis.

16. Details of Oracle Fusion Detailed Information about the Features Oracle Fusion has 7 comprehensive applications Project and Portfolio Management – This application will allow No Boundary Riders to follow its project costing, billing, control, contracts, performance reporting and integration gateway. Supply Chain Management – The supply chain management system will allow No Boundary Riders to keep track of its supply chain components such as, data management, distribution, global ordering, inventory, cost management and shipping and receiving. Customer Relationship Management – A CRM system will be integrated into the Oracle Fusion ERP. This will allow No Boundary Riders to keep up to date information on their customers. This will include a customer master application, sales, marketing, incentive compensation, mobile and outlook integration, and territory and quota management.

17. Details of Oracle Fusion Detailed Information about the Features Oracle Fusion has 7 comprehensive applications Governance, Risk and Compliance Management – This last application of Oracle Fusion will allow No Boundary Riders to have financial compliance with applicable financial institutions, issue and risk management, access and keep track of internal and external controls along with transaction and configuration controls. All Oracle Fusion applications will keep track of key performance indicators, Will have dashboards, and extensibility firmware.

18. Details of Oracle Fusion Companies that use Oracle Fusion Include: Oracle has thousands of satisfied customers that use Fusion to give their business an advantage over competing organizations. Oracle uses the most advanced technologies to help their customers be more successful in their day-to-day business activities. Other Information About Oracle Fusion T-mobile, General Electric, Sherwin-Williams, Dell, Toyota, Office Depot, Master Lock, Cummins, Alcoa, HP, Starbucks Coffee.

19. How we plan to use Oracle Fusion No Boundary Riders plans to use this ERP system named Oracle Fusion to increase our business processes. These processes include selling products, and the logistics of the products. Oracle Fusion will help us set up databases that we can use for accounting purposes, keeping track of customers and products. No Boundary Riders also plans to use Oracle Fusion’s cloud computing to our advantage by keeping our portfolios and data in the cloud and organized.

20. Pros and Cons of Oracle Fusion • Pros • Based on industry standard platforms, tools and technologies and moves away from proprietary platforms. • Oracles claims decreased costs because of the shift from proprietary platforms. • Easier customization and integration with 3rd party applications due to the open standards. • Claims easy set up because of declarative tools, staff will have to go through a training on the system. • Able to pay per application. • Although pricier, all prices are negotiable with Oracle • Cons • There may be some integration challenges with the hybrid application architecture with some high applications operating in the cloud. • High Total Cost of Ownership (TCO). • High licensing costs. • High maintenance costs. • High subscription pricing due to the relatively minimal market competition for cloud ERP suites.

21. Costs of Oracle Fusion All of the applications can be bought separately there we have listed the prices of Each individual application. We will most likely not implement all applications at once, but over a period of time.

22. Costs of Oracle Fusion

23. Costs of Oracle Fusion

24. Costs of Oracle Fusion

25. Costs of Oracle Fusion

26. Costs of Oracle Fusion

27. Costs of Oracle Fusion

28. 2 E-COMMERCE REVENUE MODELS TO USE • For our business, we intend to use two types of e-commerce revenue models. They are: • Sales revenue model. • Advertising revenue model.

29. SALES REVENUE MODEL • In a sales revenue model, companies earn revenue by selling their products, whether it be technology or service. As a retail business, No Boundary Riders will be using the sales revenue model as its primary model of e-commerce revenue. Our main objective is to make sure that purchasing our products is as easy as 1-2-3. On our website, we will have detailed information on our inventory of dirt bikes and accessories, and any user can sort them out according to their preferences of brand, price, and color, among other categories. This helps the user navigate our website easier, which also makes purchasing easier.

30. ADVERTISING REVENUE MODEL • The advertising revenue model is the most widely used e-commerce revenue model, and it is no surprise that we will be using this model as one of our revenue models. We plan to seek advertisements from all different sectors of businesses. One major element of this revenue model that we want to specialize on is the “stickiness” aspect, which is defined as the ability to retain user attention. We intend to have a big inventory of dirt bikes, which allows us to be mass-oriented, yet at the same time also have unique products that attracts a highly specialized audience. In this way, we are able to charge a higher advertising rate for our website.

31. 4 WEB 2.0 TECHNOLOGIES TO USE FOR THE COMPANY • After studying the various options for web 2.0 technology in the market, we decided to choose four different technologies to run our business. They are: • AdReady, for advertising • Freshbooks Cloud Accounting, for invoice and accounting • Zaarly, for local commerce, and • Twitter, for networking

32. 4 WEB 2.0 TECHNOLOGIES TO USE • For advertising – AdReady - http://www.go2web20.net/site/?a=AdReady • For invoice and accounting – FreshbooksCloud Accounting - http://www.go2web20.net/site/?a=FreshBooks • For Local commerce – Zaarly - http://www.go2web20.net/site/?a=Zaarly • For microblogging – Twitter

33. ADREADY • AdReady is a display and mobile advertising platform that helps attract more customers to our website by increasing conversions once customers visit our website, and also has tools to attract potential customers. Some of the companies that use AdReady are leading international airline Qatar Airways and higher education institution like Emory University. • http://www.go2web20.net/site/?a=AdReady

34. WHY CHOOSE ADREADY? • There are 5 reasons to choose AdReady. They are: • Creative tool – Allows the user to test multiple ad designs, customize and create ads, target core audience, and at the same time reduce creative production costs. • Precision targeting – Fully supported audience targeting tools, which includes demographics as well as geographic targeting. • Scale – Widest reach and network to attract customers. • Proven ROI – With the ability to increase conversions and decrease costs, ROI can be raised. • Customer Support – A dedicated team of account managers who customize program for each of their client.

35. HOW TO USE ADREADY • As an upstart business, it is very important to have the No Boundary Riders name out in the market to attract customers. At the same time, it is also very important to watch our advertising expenditure in the initial years. AdReady allows our business to customize our advertising strategy according to our business type and needs, while at the same time reducing production costs. It also has tools to convert and retarget our customers, which is going to be very important for the business in the long-term.

36. FRESHBOOKS CLOUD ACCOUNTING • Freshbook cloud accounting is a simple to use cloud accounting program which makes doing business accessible from anywhere. • http://www.go2web20.net/site/?a=FreshBooks

37. WHY CHOOSE FRESHBOOKS? • There are 3 reasons to use Freshbooks. They are: • Easy to use – Freshbooks is easy to use, simple and intuitive, and also have a robust customer support to help you any time of the day. • Work anywhere – As it is cloud-based, Freshbooks is available in all of your computing devices, including desktops, laptops, and smartphones. Furthermore, collaboration is easier over cloud technology. • Save time billing – Freshbook is particularly targeted towards smaller businesses, and it helps because you spend less time on billing, and more time on the actual business.

38. HOW TO USE FRESHBOOKS • As mentioned above, Freshbooks is specially targeted towards smaller businesses. On top of that, it is very simple to use, and should any problem occur, they have a dedicated customer support team. This will help our business in spending less time organizing bills and invoices, and spend more time in running the actual business. Furthermore, cloud accounting helps us to be in any part of the world and still access our accounts.

39. ZAARLY • Zaarly is a community based local service provider which encourages and increases local commerce. • http://www.go2web20.net/site/?a=Zaarly

40. WHY CHOOSE ZAARLY? • There are 3 reasons to use Zaarly. They are: • Better quality – Since Zaarly is a community based approach, it ensures better quality products as it’s not mass-produced. • Better experiences – Zaarly encourages “human commerce,” where a business is not only a business but also a relationship. • A better local economy – Zaarly encourages investment in the local economy that keeps the dollar circulating around the neighborhood.

41. HOW TO USE ZAARLY? • Zaarly is a very good concept for a new business like ours to spread the word. It is very important for us to have a strong foot in our local economy first, before we venture out. Zaarly’s unique qualities allow us to build relationships with out customers in a more human level, which will help us retain customers.

42. TWITTER • Twitter is a microblogging website that allows users to express their views, or advertise their products as in our case, to a worldwide audience. It allows user to “tweet” – or express ideas in 140 characters or less – a fast and easy way to connect to your audience. • https://twitter.com/

43. WHY CHOOSE TWITTER? • There are 3 reasons to use Twitter. They are: • Get discovered – By using Twitter’s Promoted Accounts, our business can join a large community a like-minded people. • Pay only when people follow your account – Twitter’s Promoted Account is a premium service account, but you will only be charged when you have a follower. • Track your results – You can get real time updates on the growth of your follower base, so you can make smart business strategies.

44. HOW TO USE TWITTER • In Twitter, we are going to use the Promoted Account which will put us right in the middle of the business community in the site. Again, for a startup business like ours, we need all the promotion we can, and Twitter will help us in getting the word-of-mouth advertisement that is inexpensive. We can also use Twitter to send out messages about flash sales or information about upcoming deals – all in 140 characters or less!

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46. References