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Networking and Using Linkedin to Connect Students, Build Community, and Connect Alumni. Dr. Lisa Witzig, Marketing Professor and Researcher @ DrWitzig Dr. Lori Poole, Program Coordinator and Research Initiative Coordinator. Why Use ?. Advertising Building Community
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Networking and Using Linkedin to Connect Students, Build Community, and Connect Alumni Dr. Lisa Witzig, Marketing Professor and Researcher @DrWitzig Dr. Lori Poole, Program Coordinator and Research Initiative Coordinator
Why Use ? • Advertising • Building Community • Prospecting for Instructors • Recruiting Students • Developing Business Partnerships Skeels, M., and Grudin, J. (2009). “When Social Networks Cross Boundaries: A Case Study of Workplace Use of Facebook and LinkedIn,” Proceedings of the ACM 2009 International conference on supporting group work, 95-104.
: Just the Facts • More than 300 million users • Reported Goal: 3 Billion (with a “B”) • Largest Growing Demographic: Students • 2 people join LinkedIn every second = 20 new users have joined just while you’ve been reading this slide! Skeels, M., and Grudin, J. (2009). “When Social Networks Cross Boundaries: A Case Study of Workplace Use of Facebook and LinkedIn,” Proceedings of the ACM 2009 International conference on supporting group work, 95-104. Smith, C. (2014). By the numbers: 100 Amazing LinkedIn Statistics. Retrieved from http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/#.U9-veMb7rwI
What CEO Jeff Weiner is saying about LinkedIn • https://www.youtube.com/watch?feature=player_detailpage&v=jm15S1QmOTw#t=371
: University Apples to Apples • Reviewed/Compared Top 50 online programs to see who is using LinkedIn • “Method” was instructive, not scientific
Reviewed Top 50 Online Programs • Compiled list of top 50 online universities for bachelor’s degrees, as identified by US News & World Reportfor 2014 U.S. News & World Report. (2014, January 24). “Best Online Bachelor's Programs”. Retrieved from http://www.usnews.com/education/online-education/bachelors/rankings
Top 50 on LinkedIn? • Researched to see if there was a dedicated LinkedIn page for the online program. • If YES, evaluated against 11 criteria (logo, description, photos, etc.) • If NO, checked university’s main page to see if the online program was mentioned. • If NO, checked to see if there was a LinkedIn Group dedicated to the online portion of the university’s programs. U.S. News & World Report. (2014, January 24). “Best Online Bachelor's Programs”. Retrieved from http://www.usnews.com/education/online-education/bachelors/rankings
Top 50 Online: Bottom Line • 9 of top 50 online universities had a dedicated LinkedIn page for their online program: • Of those without a dedicated page, 7 mentioned the online program on the main page • 9 universities had LinkedIn groups affiliated with the online programs U.S. News & World Report. (2014, January 24). “Best Online Bachelor's Programs”. Retrieved from http://www.usnews.com/education/online-education/bachelors/rankings
Top 50 Online: Who’s showing up? 6 public • Central Michigan University • Indiana University - Purdue • University-Fort Wayne • University of Illinois-Chicago • Colorado State University - Global Campus • University of Wisconsin - Platteville • Charter Oak State College 2 private • Pace University • Embry-Riddle Aeronautical University - Worldwide 1 for-profit • American Public University System
: Leveraging Career Development in Capstone Classes • Modules orient students to Career Center resources and support in developing a resume and a career plan • Discussions guide students on benefits of using LinkedIn • Search-ability of personal pages (based on resume content) • Job search functionality • The more you put in = the more you get out
: Connect Students,Offer Support & Build Community • Discussions • Promotions • Jobs • Members • Special CSU-G alumni group Student Life at CSU-Global Campus LinkedIn Page:http://www.linkedin.com/groups/Student-Life-CSUGlobal-Campus-4467925?gid=4467925&mostPopular=&trk=tyah&trkInfo=tas%3ACSU-global%2Cidx%3A1-1-1