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Social Norms 1

Social Norms 1. Egal Warsame , Rogelio A., Maria M. What is the Social Learning Theory. Norm- a Set of rules based on socially or culturally shared beliefs of how an individual ought to behave Social Learning theory Created by Albert Bandura

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Social Norms 1

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  1. Social Norms 1 EgalWarsame, Rogelio A., Maria M.

  2. What is the Social Learning Theory • Norm- a Set of rules based on socially or culturally shared beliefs of how an individual ought to behave • Social Learning theory • Created by Albert Bandura • Human learn behaviour through observational learning • People can learn by watching models and imitating their behaviour

  3. Social learning factors • Attention- The person must first pay attention to the model • Retention- The observer must be able to remember the behaviour that has been observed • Motor Reproduction- The observer has to be able to replicate the action • Motivation- Learners must want to demonstrate what they have learned

  4. Imitation & learning • There are four factors that will affect whether someone will imitate or learn • Consistency-If the model is consistent with their behavior, then the observer will be more likely to imitate • Example- Being brave • Identification with the model- There is a tendency for to imitate models who are like ourselves • Example- Age and Gender • Rewards/punishment- People can learn from observing what happens to others, but don’t have experience it themselves • Vicarious reinforcement • Liking the model-Warm and friendly models are more likely to be imitated than cold, uncaring models • Yarrow et al. – Showed children learn altruistic behaviour (helping others for no personal gain)

  5. Relevant studies • Albert Bandura • From the department of psychology at Stanford University • Bandura et al. (1961) • Wanted to see if children would imitate aggression modeled by an adult and whether they were morel likely to imitate same-sex models • Children aged 3 to 6 years (36 boys and 36 girls) were divided into groups • One group was exposed to adult models who showed aggression by bashing an inflatable doll • Second group observed a non-aggressive adult who assembled toys for 10 minutes • Third was the controlled who did see anything • http://www.youtube.com/watch?v=hHHdovKHDNU

  6. Relevant study • Huesmann and Eron (1986) • Carried out a longitudinal study, monitoring children’s behaviour over a 15 year period • Found a positive correlation between the number of hours of violence watched television by elementary school children and the level of aggression as a teenager • Found that those who were more watched a lot of violence of T.V. when they were likely to be arrested and prosecuted when they got older

  7. Pop Quiz • Came up with the social learning theory_____________________ • Humans learn behaviour through ____________________ • Four Factors of social learning theory • ___________________ • ___________________ • ___________________ • ___________________ • A set of rules based on socially or culturally shared beliefs ____________

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