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Triple C. Cow-Calf Contracting Services C. Smith, V. Pipke, D. Moen, L. Spedding. Mission Statement.
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Triple C Cow-Calf Contracting Services C. Smith, V. Pipke, D. Moen, L. Spedding
Mission Statement The mandate of the cow-calf contracting corporation is to produce and distribute high quality calves to the cattle market. Triple C will also provide an opportunity for producers to enter the cattle industry. Market penetration will be achieved through strong marketing plans.
Background of Triple C • Virtual cow-calf contracting service • Contracting cows to selected producers • Public Corporation • Publicly owned by shareholders
Industry Overview • Beef is #1 meat eaten by consumers • Beef production is changing in response to consumer demands • WGTA - Crow Rate • Local Concerns • Environmental Concerns • International Concerns
Goals and Objectives • Short term goals • To produce a high quality calf crop • To provide superior service to the producer • Long term goals • Expand business throughout Sask. • Provide a return to investors
The Marketing Mix • Products and Services • Price • Promotion • Location
Products and Services • Product - Calves • Service - Contracting
Pricing Policy • $1.75/cow-calf/day • $1.50/cow/day • $1.75/bull/day
Promotion • Meetings (Producers/Investors) • Newspaper
Competitor Analysis • Product - Other cow-calf producers • Service - Other contracting companies
Target Market • Geographic • Demographic
Start up Costs • Cattle purchase $2,360,000 • Building/Land $59,000 • Commercial Equip. $92,193 • Office Equip. $11,353 • Initial Shipping Cost $10,480 Total $2,533,026
Operations • Stock selection • Importance of record keeping • Quality control program • Capacity limits
Organizational Structure Board of Directors 5 Directors Lawyer, Manager, Investor, Veterinarian, Producer Manager Vet Assistant Accountant Secretary
Triple C Employees • Benefits • Training programs
Financing Budget Assumptions • Sources of funding • Type ‘A’ shares- $1.00/share • $1,950,000 of equity required
Critical Success Variables • Level of importance: • Critical=1 • Selling price of calves 1 • Contracting costs 1
Revenue • Calves $1,282,050 • Culled Bulls $26,250 • Culled Cows $311,520 Total$1,619,445
Conclusion • Infeasible due to: • high cattle prices • high production costs • standard contracting costs are too high • cash tied up in inventory
Recommendations • Start with lower cattle inventory • Build facilities to produce our own cattle, thereby eliminating contracting costs