1 in 4 working Americans

2. The ability to earn an income is nearly every working American’s most valuable financial asset. It pays for their lifestyle — their home, their retirement and their children’s education.

3. 1 in 4 working Americans will suffer an income-interrupting disability at some point during their working careers.

4. But…theythink it won’t happen to them. 64% think they only have a 1% or 2% chance of becoming disabled.

5. And…most don’t haveadequate protection. 67% of the private sector workforce is not covered by private long-term disability insurance.

6. Plus…they don’t even want to talk about it! Research shows many are repelled by the term “disability.”

7. The industry needs to change the conversation about the need for disability insurance. SO… We have teamed up with the nonprofit Council for Disability Awareness to create a new, engaging platform for raising public awareness.

8. Defend Your Income is a movement designed to unite consumers, advisors, employers, insurers and the press in a fight to protect the incomes of working Americans from the risk and impact of unexpected illnesses and injuries.

9. The Defend Your Income virtual dojo captures attention and creates a unique learning environment.

10. What would you like to explore? Take Action Meet Your Attackers Start Sparring Train & Learn

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12. Meet Your Attackers The Meet Your Attackers area is where visitors can learn about the top 10 leading causes of disability in a different, engaging way.

13. Meet Your Attackers Attackers are personalized with disability profiles explaining their areas of expertise, their “weapons of choice” and fast facts about how they can strike when you least expect it. x x x

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15. Earn Your Belts Quiz Train & Learn In the Train & Learn section, visitors can test their disability know-how with an interactive quiz. Let’s look at an example. x

16. Earn Your Belts Quiz Train & Learn Visitors will receive feedback about their answer along with access to relevant tools and fast facts. x

17. EIQ Tool Train & Learn Users can find out what’s really at stake bycalculating their income potential with the EIQ (Earnable Income Quotient) tool. x

18. PDQ Tool Train & Learn Site visitors can determine their risk of losing this income by calculating their chances of becoming disabled using the PDQ (Personal Disability Quotient) tool. x

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20. Dojo Game The engaging Defend the Dojo online game allows visitors to face off and defend against the attackers.

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22. Take Action The Take Action section provides users with three simplified pathways they can follow to help defend their income.

23. Resource Center The Resource Center offers a library of informational resources designed “to go.” x x x

25. Member Toolkit The easy-to-use Member Company Toolkit is filled with communication materials. This comprehensive toolkit gives you all the tools you’ll to communicate and promote the movement to: •  your organization; • your advisors; • your employer clients; and • your employees. Plus, there are Toolkits developed specifically for advisors and employers.

26. Member Toolkit Resources Emails Presentation Slides Web Banners/Icons Customizable Premium Items Program Overview Sheets

28. The Defend Your Income movement will be supported by a national ad campaign, a heavy public relations push and extensive social media interaction. National online consumer advertising campaign Public relations support Social media activation with Facebook and Twitter

29. In addition, other CDA member companies are also building DYI into their marketing campaigns — focusing on engagement and active promotion through their own communication channels and integrating the DYI movement into their own company marketing materials.

30. Join the movement today. Facebook.com/ defendyourincome Twitter.com/ incomedefender