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1 in 4 working Americans

The ability to earn an income is your most valuable financial asset. It pays for your lifestyle — your home, your retirement and your children’s education. 1 in 4 working Americans will suffer an income-interrupting disability at some p oint during their working careers . .

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1 in 4 working Americans

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  1. The ability to earn an income is your most valuable financial asset. It pays for your lifestyle — your home, your retirement and your children’s education.

  2. 1 in 4 working Americans will suffer an income-interrupting disability at some point during their working careers.

  3. But…theythink it won’t happen to them. 64% think they only have a 1% or 2% chance of becoming disabled.

  4. And…they don’t haveadequate protection. 67% of the private sector workforce is not covered by private long-term disability insurance.

  5. Plus…they don’t even want to talk about it! Research shows many are repelled by the term “disability.”

  6. It is important to elevate the conversation about the importance of protecting one’s income. SO… The nonprofit Council for Disability Awareness and its member companies have created a new, engaging platform for raising public awareness.

  7. Defend Your Income is a movement designed to unite consumers, advisors, employers, insurers and the press in a fight to protect the incomes of working Americans from the risk and impact of unexpected illnesses and injuries.

  8. The Defend Your Income virtual dojo captures attention and creates a unique learning environment.

  9. What would you like to explore? Take Action Meet Your Attackers Start Sparring Train & Learn

  10. BACK TO MAIN

  11. Meet Your Attackers The Meet Your Attackers area is where visitors can learn about the top 10 leading causes of disability in a different, engaging way.

  12. Meet Your Attackers Attackers are personalized with disability profiles explaining their areas of expertise, their “weapons of choice” and fast facts about how they can strike when you least expect it. x x x

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  14. Earn Your Belts Quiz Train & Learn In the Train & Learn section, visitors can test their disability know-how with an interactive quiz. Let’s look at an example. x

  15. Earn Your Belts Quiz Train & Learn Visitors will receive feedback about their answer along with access to relevant tools and fast facts. x

  16. EIQ Tool Train & Learn Users can find out what’s really at stake bycalculating their income potential with the EIQ (Earnable Income Quotient) tool. x

  17. PDQ Tool Train & Learn Site visitors can determine their risk of losing this income by calculating their chances of becoming disabled using the PDQ (Personal Disability Quotient) tool. x

  18. BACK TO MAIN

  19. Dojo Game The engaging Defend the Dojo online game allows visitors to face off and defend against the attackers.

  20. BACK TO MAIN

  21. Take Action The Take Action section provides users with three simplified pathways they can follow to help defend their income.

  22. Resource Center The Resource Center offers a library of informational resources designed “to go.” x x x

  23. BACK TO MAIN

  24. Start defending your income today. Facebook.com/ defendyourincome Twitter.com/ incomedefender

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