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The Thirty Six Stratagems and Modern Business Competitions

The Thirty Six Stratagems and Modern Business Competitions. William Y. Jiang, Ph.D. Professor and Chair of Department of Organization and Management San Jose State University Tel: 408-924-3551 Email: jiang_w@cob.sjsu.edu. Presentation at A Glance. Motivation The Project Overview

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The Thirty Six Stratagems and Modern Business Competitions

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  1. The Thirty Six Stratagems and Modern Business Competitions William Y. Jiang, Ph.D. Professor and Chair of Department of Organization and Management San Jose State University Tel: 408-924-3551 Email: jiang_w@cob.sjsu.edu

  2. Presentation at A Glance • Motivation • The Project Overview • The 36 Stratagems • The Stratagems and Modern Business Strategies

  3. Art of War and 36 Stratagems • The Art of War • Spring and Autumn Period • The 36 Stratagems • Various Periods as early as Spring and Autumn Period and as late as the Ming Dynasty

  4. Motivation With or Without Intention, there are too many parallelisms between 36 Stratagems and Modern Business Practice.

  5. Overview of the Project • This research is trying to capture the best business cases that used 36 Stratagems. • Currently, 140 business cases collected.

  6. Refer to the 36 stratagem file. A Review of the 36 Stratagems

  7. Examples of Stratagems and Business Competitions • 远交近攻 Befriend a distant enemy to attach one nearby • Microsoft vs. Yahoo in Free Email Space • Coca-Cola Vs. PepsiCo in S. America

  8. Examples of Stratagems and Business Competitions 上屋抽梯 Invite your enemy to the roof and remove the ladder Encarta v. Britannica Cisco v. 3Com

  9. Examples of Stratagems and Business Competitions • 调虎离山 • Lure the Tiger Away from the Mountain • Ben and Jerry’s v. Häagen Dazs

  10. Examples of Stratagems and Business Competitions • 关门捉贼 • Shut the door to capture the thief America Airlines v. Pan Am Airways

  11. Examples of Stratagems and Business Competitions • 趁火打劫 • Looting a burning house Abundant Examples of Takeovers Pfizer took over Warner-Lambert HP took over Compaq

  12. Examples of Stratagems and Business Competitions • 隔岸观火 • Watch the fire burning from the other side of the river • Google watching Microsoft, Yahoo, AltaVista, etc. to fight each other before it finds the opportune time to jump in.

  13. Examples of Stratagems and Business Competitions • 走为上计 • Retreat is the best option • Howard Johnson v. McDonald’s • IBM selling out in PC

  14. Conclusion • Abundant Examples Throughout the Business History • Implications and Guidance for Business Competitive Strategies

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