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WELCOME TO SCAE CHAPTER MEETING NETHERLANDS

WELCOME TO SCAE CHAPTER MEETING NETHERLANDS. Tuesday 24 th September , Amsterdam. SCAE CHAPTER MEETING. WE ARE SCAE 15 Years 1500 Members 30 National Chapters 7 World Championships 60 Coffee Diplomas Awarded 380 Authorised Trainers 5000 Certified Baristas

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WELCOME TO SCAE CHAPTER MEETING NETHERLANDS

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  1. WELCOME TO SCAE CHAPTER MEETINGNETHERLANDS Tuesday 24th September, Amsterdam

  2. SCAE CHAPTER MEETING WE ARE SCAE • 15 Years • 1500 Members • 30 National Chapters • 7 World Championships • 60 Coffee Diplomas Awarded • 380 Authorised Trainers • 5000 Certified Baristas • 11,000 Total Certificates Issued

  3. SCAE BOARD JULY 2013

  4. MEMBERSHIP COMMITTEE

  5. SCAE Executive Team • Membership – Jayne Richards , Gina Baigent and Stephanie Russell • Events – Garret Buckley and Kellie Barrett • Education – Annemarie Tiemes, Julie Barwick & Aidan Jones • Accounts – Debbie Baigent • Comms/Merch – Jonathan Cassidy

  6. SCAE STRATEGIC & BUSINESS DEVELOPMENT PLAN 2013 – 2015 VISION We are the authority on delivering coffee excellence. MISSION To create and inspire excellence in the coffee community through innovation, research, education and communication. VALUES Excellence, knowledge, leadership, integrity, communication, competence, education and community.

  7. SUMMARY OF STRATEGIC OBJECTIVES WE WILL BE: • A Modern, efficient, professional, customer facing, committee driven and volunteer supported member association. • Working closely, forming, and indeed leading relationships with other coffee associations and organisations. • Promoting excellence and be at the forefront of the continuing quest to improve standards, quality, knowledge, information interest and enthusiasm for speciality coffee. • Respected throughout the coffee community with an enhanced reputation and be an inspiration to others. • Making a real difference to the quality of products in our industry and to the end users in and out of the home; internationally through research, collaboration, education, support and knowledge; to all sectors of members from farmers to consumers..

  8. SUMMARY OF STRATEGIC OBJECTIVES • Representing our members well and with integrity directly and through intermediate routes e.g. Roasters and Baristas Guilds. • Having our strategic focus in Europe, our core market, but also being active, either independently or in collaboration with others, targeting opportunistically other areas around the world commercially and in accordance with our values. • Providing a range of international events which will engage the speciality coffee community & promote coffee excellence in the industry. • Achieving this through focussed executive vision, management and execution, and through a strong committee structure including events, membership, education and communications, but also marketing, research and International Development as well as fully engaging our volunteers

  9. KEY STRATEGIC OBJECTIVES AND COMPONENTS

  10. NEW CATEGORIES AND FEES UNIVERSAL BENEFITS Coffee Lover 30 Consumer Barista Barista * 75 * Retailer Professional Individual 150 * Roaster Small Business > 1 Million 175 * Trainer Medium Company 1-3 Million Supplier 350 Manufacturer Large Company 3 – 10 Million 750 Trader Corporate > 10 Million 1000 Institution

  11. INITIATIVES • Surveys • Barista Guild • Website • Merchandise • Roast Magazine • Barista Magazine • Global Coffee Review • Coffee Diploma System • Field Trips • Research

  12. ROLES AND RESPONSIBILITIES OF CHAPTER NATIONAL COMMITTEES National Coordinator • Chair committee • Liaise with HQ • Ensure committee complies with SCAE principles and practices • Report to ED monthly via Chapter Coordinator/Membership Manager • Oversee finance • Ensure financial stability and transparency • Formulate chapter budget and share it advance (October of each year) with HQ for approval • Provide annual accounts in English • Contribute to develop SCAE’s image through new activities and ideas • Monitor and implement application of SCAE’s strategy • Guarantee continuity of action between different committees • Organise local support if hosting any SCAE event • Visit HQ on appointment and annually, cost covered by SCAE • Attend annual NC meeting, cost covered by NC or chapter

  13. ROLES AND RESPONSIBILITIES OF CHAPTER NATIONAL COMMITTEES Membership Coordinator • Promote membership at all times • Liaise with members on a regular basis • Ensure that all members renew (to an agreed target) • Assist HQ to retain members at renewal by email, telephone and face to face • Welcome new members by email and telephone within one month of them joining • Follow up with new members at least once more during their first year • Recruit new members to an agreed target • Organise membership meetings and provide membership feedback on various membership aspects • Organize annual membership survey in July • Create local community in cooperation with other board members • Promote membership to consumers • Attend annual NC meeting, cost covered by NC or chapter

  14. ROLES AND RESPONSIBILITIES OF CHAPTER NATIONAL COMMITTEES Education Coordinator • Must have thorough understanding and experience of education system • Recruit new ASTs • Organise/promote CDS certifications to an agreed target • Organise at least two CDS workshops with two different companies per annum • Organise at least one chapter workshop event • Identify and suggest coffee schools / educational programmes for partnership • Assist with audit system to ensure integrity of system • Conduct market research and report results • Promote education to consumers

  15. ROLES AND RESPONSIBILITIES OF CHAPTER NATIONAL COMMITTEES Events Coordinator • Must have thorough understanding of competitions • Organise all seven competitions including heats where appropriate and finals • Organise judges and competitor workshops before competitions • Ensure that all judges and competitors are members • Raise sponsorship to cover all competitions including costs of winners attending world finals • Provide sufficient volunteers to support all events • Liaise with WCE viaChapter Coordinator • Promote World of Coffee event • Organise at least one Barista Guild event • Organise at least two other events targeting consumers and local community

  16. ROLES AND RESPONSIBILITIES OF CHAPTER NATIONAL COMMITTEES Communication Coordinator • Must have broad experience of communications • Communicate speedily and efficiently with members, Chapter Coordinator, HQ and others • Communicate dates of events and competitions three months in advance and results of competitions within 12 hours • Develop, maintain and manage chapter website • Be active on social media • Produce monthly newsletter • Provide news for every edition of Café Europa • Provide information, news, reports and images for SCAE website • Work with local press/media to promote SCAE • Provide translations • Provide database information • Communicate and create a network in cooperation with local community • Establish communication channel to consumers

  17.  COFFEE BREAK 

  18. SUPPORT FROM HQ • New clear guidelines • Visit to HQ for NC • More support for judges workshops • Better communication • Linked websites • Shared social media • Chapter coordinator • Financial compensation

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