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Alternative Pathways To College Credit

Alternative Pathways To College Credit. Topics. Introduction Alternative Pathways to Credit StraighterLine Marketing Strategies for Colleges The Big Picture. About Me…. Background in non-profits and public policy.

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Alternative Pathways To College Credit

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  1. Alternative Pathways To College Credit

  2. Topics Introduction Alternative Pathways to Credit StraighterLine Marketing Strategies for Colleges The Big Picture

  3. About Me… Background in non-profits and public policy. Masters “thesis” helping a consortium of MA community colleges develop an online learning financial model. Founded SMARTHINKING in 1999 Founded StraighterLine in 2008

  4. Can I repay the debt? What am I learning? Can I get a job? Out-of-Pocket Spending Different Academic Choices Focus on Course Transferability Coop-etition

  5. Student Benefits Low-Cost Low-Risk Greater Persistence

  6. Straighterline Provides affordable, well-supported, flexible online general education college courses and helps colleges recruit new students. Courses cost $399 per course, 10 courses for $999 or $99 per month + $39 per course started. Almost 90% sign up for the subscription. Expect to serve 3,000-4,000 students this calendar year. So far, 50 states and 25 countries. 62% successful completion rate. College Algebra, Composition I and Pre-calculus are the most popular. On average, students take 1.7 courses over a 3.6 month period.

  7. Value To The Student

  8. Value To A Partner College

  9. Current StraighterLine Courses

  10. StraighterLine Course Popularity

  11. Course Elements

  12. Principles of Course Redesign* * Course Redesign is the process sponsored and developed by the National Center for Academic Transformation (NCAT) which has been proven to increase student performance and to reduce costs for general education courses at hundreds of colleges.

  13. Anti-cheating strategies Clear prohibitions in student handbook. Stiff penalties for cheating. Student must affirm at registration. Anti-plagiarism tools. Large test pools – algorithmically generated questions when possible. Anti-plagiarism lesson at start of course. Course retakes are averaged with previous attempts.

  14. Identity Verification Interactive Voice Response (IVR). Optional Web-based Proctoring Through ProctorU (www.proctorU.com).

  15. StraighterLine Study

  16. Math, Composition, Accounting, Economics, Statistics, Biology, Chemistry Third Party Reviews

  17. Potomac College

  18. Arguments Against “Fine Wine” Fallacy “Platonic Form” Fallacy

  19. Successfully “Coop-eting” Be First (or Early) Integrate New Initiatives Into Marketing Identify Your Strengths Be Strategic

  20. What does this mean for colleges? Erosion of most-profitable courses Need to re-think pricing models Need to re-think business models New marketing and student recruitment opportunities Controversy around new partnerships

  21. Susceptible Segments

  22. Predictions Selective, high-priced colleges will be unaffected. Non-selective colleges will loosen transfer restrictions. Course prices will be variable and will reflect the cost to deliver the course. Subscriptions may become more common that flat tuition. Residential will cost a lot more than online courses. Highly efficient specialty course providers will emerge. College marketing strategies will begin to resemble retail marketing strategies. The rising cost of college will become a non-issue.

  23. Contact Info Burck Smith bsmith@straighterline.com

  24. StraighterLine Study

  25. StraighterLine Study

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