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Exam 1 Overview

Exam 1 Overview. Competitive Advantage Examples Federal Express. FedEx – lets you access information about your packages through your Internet connection and Web browser. Temporary advantage - whatever you do, sooner or later the competition duplicates what you’ve done.

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Exam 1 Overview

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  1. Exam 1 Overview

  2. Competitive Advantage ExamplesFederal Express • FedEx – lets you access information about your packages through your Internet connection and Web browser. • Temporary advantage - whatever you do, sooner or later the competition duplicates what you’ve done. • First mover - the company who is first to market with a new IT-based product or service. • Advantages and Disadvantages? 2-2

  3. Developing A Strategy For The Internet AgeThe Five Forces Model Banks: ATMs & Online Transactions Retail Auto: Buyers have same info as dealers Hotels: Loyalty Program CPA: Tax software 2-3

  4. Developing A Strategy For The Internet Age: The Three Generic Strategies • Three generic strategies • Cost leadership • Differentiation • Focused strategy 2-4

  5. VALUE CHAINS – TARGETING BUSINESS PROCESSES Graphical Depiction of a Value Chain 2-5

  6. DATABASE MANAGEMENT SYSTEMS Four components of a DBMS 7-6

  7. DATA WAREHOUSE FUNDAMENTALS • Data Warehouse Model 8-7

  8. Data Warehouses What Is a Data Warehouse? 8-8

  9. Data Warehouses and Data MiningData Marts – Smaller Data Warehouses Data mart - a subset of a data warehouse in which only a focused portion of the data warehouse information is kept. 8-9

  10. OLAP & Data Mining Tools 8-10

  11. Supply Chain Drivers:Efficiency vs. Effectiveness Strategies Facilities Inventory Transportation Information Location Capacity Operational Design Cycle Inventory Safety Inventory Method Route Information Sharing Push vs. Pull

  12. APPLYING A SUPPLY CHAIN DESIGN Increases Effectiveness 3-12

  13. Enterprise CRM 4-13

  14. Operational CRM 4-14

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