Scansave, LLC's In-store Targeted Marketing Our story in 10 minutes.

1. Scansave, LLC's In-store Targeted Marketing Our story in 10 minutes.

2. Part 1: Only 5 slides to introduce the company (10 minutes). Part 2: A complete client reference story.

3. We are a Marketing Technology company that is totally focused on in-store targeted marketing. Our mission is to create and deliver marketing solutions that increase client revenues and profitability. Our solutions are designed to reach customers at the point of decision; between the store entry and the purchase decision.

4. We use different low-cost devices to deliver electronic or printed targeted offers.

5. Our Core Competencies – what we are good at… • Design and development of turnkey in-store target marketing solutions • Project management • Service excellence and reliability orientation • In-house marketing expertise: promotions, frequency & loyalty programs • Fast response and development time • Device mastery, development of plug and play solutions • Fast delivery of executive-level reports on program performance and optimization

6. Solution Capabilities – what the solutions can do… • Touchscreen, color slide shows, flash animations, instant printing • Card swipe : database query and instant targeted coupon printing • Data extraction and data transfers • email collection • Flexible platform with quick solution updates • Multiple security features • “On the fly” data encryption and secure data transfer • Optimization of offers for maximum sales lift and profit margin, and • Quick changes of offers • Surveys: new collector data collection/query and instant targeted coupon printing

7. Pricing Model – a fraction of the costs of traditional kiosks HW • Hardware costs are the purchase, rental or leasing costs. • wholesale cost per device = about US$1,500 + brackets • (consumables extra) • optimal program length is 24 months to amortize • includes 2 yr warranty • 2 yr. = estimated time before HW is outdated • lower daily cost + • Services are comprised of all aspects of device certification, program planning & client contact, solution customization, external tool and script licenses, security and privacy tools, setting up devices, testing, installation, training, monitoring, device service, monthly print and screen updates, data extraction, raw data transfers, and reporting. Services

8. presented by: Frank Abrams Founder Scansave, LLC 416 733-3001 To view again: www.scansave.com/Q.pps

9. Appendix: Reference Story • Business Challenge • Solution / Program • Reports • Analytics • Optimization

10. Reference Story: Business Challenge Client: Executive VP Marketing at 500 unit $5B US Gas Convenience chain Pain: Losing C-store revenues. Reason: Customers were paying at the pump, and driving away. Client Objectives: “We need to get these customers into the store to spend $ and to try our company’s private brands (sports & energy drinks, food)”

11. Reference Story: Solution / Program At the gas pump credit card customers got a receipt with a code. They took the receipt into the store and punched it into the Scansave device and received a targeted coupon.

12. Reference Story: Solution / Program • Client Objectives: • “We need to get these customers into the store to spend $ and to try our company’s private brands (sports & energy drinks, food)” • Scansave LLC’s solution delivered on the objectives. • Results: • 25 to 50 new C-store customers per day per store • incremental spend of $4.68 on average • additional $1,000 net profit per month per store • 42% redemption rate on coupons • offer/redemption analysis and optimization delivered maximized profitability • 300% Program ROI

13. Reference Story Reports, Analytics and Optimization Step by Step : offer/redemption analysis and optimization delivered maximized profitability. Start with the offers…. Offer Description Free Energy Drink 8 oz. Free Sports Drink 32 oz. Free Frozen Drink 22 oz. Free Frozen Drink Free Fountain Drink Free Breakfast Sandwich Free Roast Beef Sandwich 50 cents off coffee 50 cents off fountain drink $1.00 off any sandwich Buy 1 Get 1 Free Taco Roll Buy 1 Get 1 Free Hot Dog

14. Reference Story Reports, Analytics and Optimization Report on how many offers were issued…

15. Reference Story Reports, Analytics and Optimization Report on how many offers were redeemed… Offer Description Free Energy Drink 8 oz. Free Sports Drink 32 oz. Free Frozen Drink 22 oz. Free Frozen Drink Free Fountain Drink Free Breakfast Sandwich Free Roast Beef Sandwich 50 cents off coffee 50 cents off fountain drink $1.00 off any sandwich Buy 1 Get 1 Free Taco Roll Buy 1 Get 1 Free Hot Dog

16. Reference Story Reports, Analytics and Optimization Analyze the performance of each offer… $ Off food offers have lower redemption rates $ Off food offers have a higher total $ sale on redemption than $ off drink offers

17. Reference Story Reports, Analytics and Optimization Present the facts for optimization… Free $ off Worst Best

18. Reference Story Reports, Analytics and Optimization Present the facts for optimization… The best performing offers in terms of net $ sales after discounts are “$ off” type offers. The worst performing offers are “free” offers.

19. Reference Story Reports, Analytics and Optimization Present the facts for optimization… The optimal promotion duration is likely between 10 and 12 weeks. Omaha Springfield Program 2 Program 1 plateau plateau ramp-up ramp-up

20. Thank You Contact: Frank Abrams Founder Scansave, LLC 416 733-3001 fabrams@scansave.com