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Microsoft Media Network

Microsoft Media Network. DRIVEpm. MSDR/ Targeting. =. +. Combining two great networks To build 1 industry-leading platform Microsoft Media Network The right impression. Every time . An Integrated Proposition. MA Brands & Media Partners. Network Targeting. Network Performance.

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Microsoft Media Network

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  1. Microsoft Media Network

  2. DRIVEpm MSDR/Targeting = + Combining two great networks To build 1 industry-leading platform Microsoft Media Network The right impression. Every time.

  3. An Integrated Proposition MA Brands & Media Partners Network Targeting Network Performance Site Selling Audience Selling Performance Selling + + Find & reach your target audience Deliver specific performance goals Engage users through contextual and branded environment Microsoft Media Network

  4. Delivering The Impressions You Need • Premium inventory from the Europe’s No.1 portal • Media partners Facebook, PICZO + 800 of the top online sites • Fully IASH accredited network (UK Quality label) • Top Quality Third Party Inventory • Accessing 118m UU across72% market reachon our 7 core markets in Europe (UK, FR, DE, ES, NL, IT, BE) • Guaranteeing the best access to the right audience at the right time

  5. With The Capabilities You Expect Integration of performance & targeting capabilities into one combined technology platform Microsoft Media Network

  6. To Reveal A Better Direction • Accessto Windows Live ID data across 105 million Unique Users on our 7 core markets in Europe (UK, FR, DE, ES, NL, IT, BE) • Data informed by demographic, location, time, domain and connection • Access touser activity, includingkeywordsearches, URLs visited and online purchases • Performance indexed by vertical industry and seasonality

  7. Giving Continual Insight

  8. Through A Service Of Expertise Dedicated team of Media Performance & Targeting Specialists Active within the IAB and other trade bodies Full access across industry experts whatever your need Working with you to develop the right schedule Provide bespoke analysis based on live campaign data

  9. The Solution To Suit You Awareness Brand building Brand recognition Desire to purchase Conversions Purchase intent Customer

  10. Performance and Targeting

  11. Offering A Direct Response A range of flexible pricing options Scale and reach without compromise Automated optimisation technology Products which deliver results Insightful analytics Delivering maximum ROI 0 Performance 100

  12. When Performance Matters… 100% Pay-for-Performance media auction Online media auction From traffic-driving to lead-generation and conversion Greatest ‘share of voice’ allocated pro rata to Advertiser with ‘highest bid’ based on effective CPM’ Identifies the most effective creative/time/placement combinations Campaign optimised automatically on a daily basis with 7 day look back period

  13. Through Flexible Deal Terms • Offering a range of pricing options • CPA, Hybrid (CPA/CPC), CPC • Delivering performance against different purchase cycles, commercial metrics and conversion volumes • The best ROI

  14. Find The Right Audience Define and identifyyour users Eliminatingmedia waste Advanced analytics to enable testing, refining and optimisation of audience. Advanced cookie recognition technology guarantees premium access

  15. Profile Targeting • Who are your customers • Targeted based on key factsaboutusers • Build socio-demographicaudience segment • Offering In large volumes Geography Time Age Gender Operating system Agent / browser Domain Connection speed

  16. Category Targeting • Feature your message and brand within a contextual environment. • Scale and capability to group specific inventory together to create “virtual” channels • Provide access to users outside of cluttered and competitive placements • Access high volume mass reach through Net Blocks or Channel Take-Overs Financial Travel Automotive Leisure

  17. Extend Your Campaign Reach & Impact Extend activity across a wide yet still targeted user base. MMN 5m Unique Users across Automotive MSN Autos Channel Take-over 1.5m Unique Users

  18. Behavioural Targeting • Identify and engage in market buyers • Access data on what users are reading, searching for and asking for. • Understand user behaviour patterns to segment audiences • Make informed decisions on most appropriate audience to target Travel researcher Luxury car buyer Gamer Family Mortgage buyers

  19. Re-messaging • Talkto an audience that has interacted with your site/creative/keyword... • Maintain constant contact until desired action is completed • Drive Customer Retention and New User Acquisition. • Build brand affinity though ongoing communication.

  20. Maintain An Ongoing Experience

  21. In Summary Flexibility. Scalability. Performance. Powered by an advanced optimisation & targeting technology Informed by quantified & scalable analytics Supported by a dedicated specialist team A unique media property Microsoft Media Network The right impression. Every time.

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