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Cap and Grow Technology Migration Managing service expansion and capacity growth while protecting existing investments. Name of Presenter Date of Presentation. Agenda. Your Challenges Cap and Grow Opportunity Cap and Grow At Work Why Alcatel-Lucent?. 1. Your Challenges. Your challenges.
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Cap and Grow Technology MigrationManaging service expansion and capacity growthwhile protecting existing investments Name of Presenter Date of Presentation
Agenda • Your Challenges • Cap and Grow Opportunity • Cap and Grow At Work • Why Alcatel-Lucent?
1 Your Challenges
Your challenges Current telecom/IT system in need of upgrading or replacing: • Increasing maintenance cost/decreasingreliability • Closed, proprietary interfaces limit service and application choice • High cost for growth • Price/performance limited by legacy architecture
Your challenges: What is the problem to solve? “Rip and replace” approach not feasible: • Too expensive (capital resources, staff time) • Too slow to add new services • Cost-effective upgrade strategy required that will: • Deliver new voice-centric services and applications defined by: • User device: Desktop, laptop, smartphone and phone • User Location: Office, road and home • Application: Unified Communications (UC) strategy that includes presence, telephony, Instant Messaging (IM), video, mail, fax, conferencing, collaboration • Create a Safe Campus environment • Add capacity at current sites and new sites • Improve availability/service levels • Protect existing investments
2 Cap and Grow Opportunity
Opportunity: Become a Dynamic Enterprise with “Cap and Grow” approach The performanceof a company will be linked to its ability to integrate its core assets: network, people, process, knowledge… …with secure, always-on communications. Each interaction between employees, partners & customersbecomes a business opportunity.
Three actionable strategies for a Dynamic Enterprise Simplify communications withUnbound Networks Drive performancewithConnected Knowledge Contact Center Data Networks IP Telephony Management Solutions Mobility Process Integration Security Strengthen relationships withSuperior Customer Experience UnifiedCommunications
Cap and grow overview Cap and grow is a common approach to growth in large capital-intensive networks used by carriers. A phased approach that let’s you implement new services, even if your capital budget does not allow a "greenfield-like" upgrade. 1. Cap your current system: • Stop adding proprietary (single vendor) services/applications • Stop adding new sites with the proprietary architecture • Add standard interfaces to interwork with new architecture • 2.Grow using the new architecture: • Protect current investments using standard interfaces (QSIG or SIP in voice world) • Add new services that connect to both new and legacy environments • Add new sites using the new architecture
Cap and grow overview Mobile UC Integration Desktop UC tools Presence Cap and grow refines the project scope and phasing to allow faster, lower cost delivery of new services or additional capacity. Fax Fax Desktop Collaboration Service Roadmap Voicemail Voicemail Telephony Telephony Video Conferencing Audio Conferencing Audio Conferencing Email Split the project in phases Add standard interfaces on current infrastructure Add priority services via standard interfaces Capacity growth via standard interfaces Technology refresh with new architecture IM SIP Q.SIG SIP New Architecture Capacity Expansion and Technology Refresh Location: Office / In-building roaming Business Travel Home/Telecommuter SIP Current Infrastructure Location:Office Q.SIG
Cap and grow key: Identify enabling standards (voice-centric projects) Key is selecting and mapping user requirements to technology so the right interfaces protect the current systems and support a new approach to new services and new sites. • SIP Standards • End-points • Choice for handsets and softphones • Applications • UC evolution with interoperability • Peering • Presence federation • Trunking • Cost advantage and flexibility • QSIG • Signaling between PBXs • Basic call and generic function • Standard of choice on non-SIP PBX Applications End-Points Peering Trunking
Cap and grow enabler: Alcatel-Lucent OmniPCX™ Enterprise • Most secure IP PBX • 99.999% availability • Disaster recovery mechanism • Spatial redundancy • Openness • DHCP • LDAP • PMS • SIP • XML – Web services
Cap and grow enabler: IP telephony centralization with OmniPCX Enterprise Main site Highest scalability • Server scalability • 15,000 IP phones, • 240 media gateways • 240 passive communication servers • 20,000 CTI monitoring • Cluster scalability • 100,000 users • 4000 IP domains Business model flexibility • NGN interworking • SIP: End points and trunking Backup site NGN LAN/WAN Internet Branch N PSTN PCS Branch 1 Branch 2
Cap and grow enabler: Alcatel-Lucent OmniTouch™ 8600 My Instant Communicator • Non-intrusive, single, “front-end” client to manage all interactions
Cap and grow enabler: Complete contact center solutions Embedded Call Center Large Contact Center Alcatel-Lucent OmniGenesys™ Contact Center Solutions Dynamic contact center • Real-time optimization VxML voice portal leadership • First with SIP and multi-modal RSI with OmniPCX Enterprise • Best integration to lower TCO • Scalability • OXE as SIP gateway OmniTouch Contact Center Standard Edition • SMS integration • CC IVR (TTS, ASR) Mid-size Contact Center OmniTouch Contact Center Premium Edition • Total cost of ownership (TCO)/usability enhancements • E-mail • Alliance with Microsoft Customer Relationship Management (CRM) Dynamics R3.0
3 Cap and Grow At Work
Cap and grow example Infrastructure • Voice mail system EOL Capacity • Three new schools Services • UC vision for future Phases • SIP native voice mail • Centralized call server for new schools • Availability improvements and technology refresh UC (future) UC (future) Voice Mail (Technology Refresh) Voice Mail (Technology Refresh) Service Catalogue Roadmap Service Catalogue Roadmap SIP Q.SIG SIP Current Schools Using Nortel & Octel New Schools and Technology Refresh Using OmniPCXa SIP Q.SIG
District OfficeEGUSD Existing Nortel Core PBX w/Octel V/M District Office Student Services Octel Voice Mail Octel Voice Mail QSIG Alcatel-Lucent OmniTouch 9440 Messaging Server Core PBX/Nortel PBX / Nortel Connect to Nortel via SIP Integration Student ServicesEGUSD Existing Nortel Core PBX w/Octel V/M SIP Connect to OT8440 via SIP Integration RTP SIP RTP SIP RTP Octel systems can be retired! Options for Voice Systems moving forward(Ideal Scenario, cost effective) VoiceMail / OT8440 Redundancy Add Omni PCX into District Office VoiceMail / OT8440 QSIG Integration with Nortel SIP and (S)RTP to OT8440 Add OmniPCX Remote Gateway to Charter School (S)RTP SIP LAN/WAN (S)RTP SIP (S)RTP to VoIP Phones Some School Sites connected via Networking to Nortel Core Switch Alcatel-Lucent OmniPCX w/Hot StandBy Alcatel-Lucent OmniPCX Charter School Redundant Link Alcatel-Lucent OmniPCX Remote GW w/PCS (S)RTP Resiliency / Redundancy /Fail-Over Add OT8440 MS Server to Student ServicesBecomes DR Site for District wide Messaging Secondary School Add OmniPCX to Student Services Becomes DR Site for District wide Voice Nortel PBX Elementary School VoIP Bases Phones Nortel Norstar Key Stystem RTP - Real Time Protocol(S)RTP – Secure Real Time ProtocolSIP – Session Initiation Protocol
4 Why Alcatel-Lucent?
Leading R&D capabilities Alcatel-Lucent market strengths We build carrier class networks for the worlds biggest customers in government, education, communications, and large enterprise First true global communications solutions provider No. 1 Wire-line, No. 3 Wireless, in the top 3 in applications and services Carrier and enterprise IP, VoIP, Layer 3 routing, 3G spread spectrum (CDMA & UMTS), and industry leading security solutions Diversified portfolio of complementary products Large and diverse customer base 250,000 customers~ 1/3 Europe; ~ 1/3 North America, ~ 1/3 rest of world* Extensive end-to-end services and support capabilities Critical capabilities in next-generation IP trans-formation, multi-vendor services, 22,000 NA employees Bell Labs $3.5 billion R&D investment, with more than 25,000 active patents worldwide * incl. APAC, Middle East & Africa, Caribbean & Latin America ** CY06 pro forma
Bell Labs: Over 80 years of technology heritage Top 10 Innovations • Data networking • The transistor • Cellular telephone technology • Solar cells • Laser • Digital transmission and switching • Communications satellites • Touch-tone telephone • UNIX operating system and C language • Digital signal processor Bell Labs continues to innovate in wireless and broadband access, converged access, security, and more to build better networks for governments, enterprises, and end users. A heritage of life-changing innovations: Alcatel was founded in 1898 and Bell Labs in 1925. Together, Alcatel-Lucent has over 100 years of leadership in technology. Recent Advancements • 2007: Alcatel-Lucent achieves world record • 25.6 Terabit/s transmission over a single fiber strand -- enough bandwidth to transmit the data for more than 600 DVDs per second
Worldwide leadership Gartner’s Magic QuadrantsTM places Alcatel-Lucent as a leader Internet Voice Routing/Enterprise Voice Portals EMEA/APAC/NA (February 2008) Contact Center Infrastructure Alcatel-Lucent and Genesys Worldwide (Feb 2010) Unified Communications Worldwide (September 2008) Corporate Telephony Worldwide (August 2009) Challenger Leader Leader Ability to Execute Niche Player Visionary Completeness of Vision Source: Gartner (www.gartner.com)
Sample of Alcatel-Lucent higher education customers Abilene Christian Adelphi University Alamo Community College District Borough of Manhattan Community College Brigham Young University Bronx Community College Brooklyn College Butler County Community College Cal Poly City College of San Francisco Davidson Duquesne Foothill DeAnza Community College District Fordham Georgia State Gonzaga Gordon College Hartnell Harvard Medical School Iona Johns Hopkins University Hospital Marquette Missouri State University North Carolina A&T State North Carolina State
Summary Apply Cap and Grow to speed deployment of new services, reduce cost or protect investments • Separate three types of requirements • Services required • Capacity growth and availability improvements • Technology refresh • Identify enabling technology/standards • Build the cap and grow roadmap
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