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GREEN IT SOLUTIONS

GREEN IT SOLUTIONS. GREEN IS EVERYWHERE. IT CAN LEAD YOUR COMPANY’S ENVIRONMENTAL INITIATIVES.

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GREEN IT SOLUTIONS

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  1. GREEN IT SOLUTIONS DELL CONFIDENTIAL

  2. GREEN IS EVERYWHERE DELL CONFIDENTIAL

  3. IT CAN LEAD YOUR COMPANY’S ENVIRONMENTAL INITIATIVES • “IT will be a significant part of corporations’ efforts to make their internal operations greener, given its disproportionate share of energy consumption relative to headcount or overall operating costs. As a leader of an IT organization, if you haven’t gotten the knock on your door yet from someone asking how and when IT will contribute, you will.” • “Green IT is a sterling opportunity for the IT organization to be a role model for other functional groups in the company. By greening its own operations and serving as an enabler for a broader set of green business opportunities, IT can accelerate its own transformation from a service organization into a full participant in business strategy and contributor to business results.” • "Creating the Green IT Action Plan" (Forrester Research, Inc. October 19, 2007) DELL CONFIDENTIAL

  4. IT EXECS ARE PREPARING FOR SIGNIFICANT DATA CENTER CHANGE • 52%are willing to pay 5% to 10% more for green products • 51% are willing to trade 5 to 10 percent of server performance for lower carbon emissions • 42% say their companies don’t monitor IT-related energy spending • 12% say energy efficiency is a critical issue when buying IT equipmentfollowing reliability (63%), price (32%) and after-sales support (30%) DELL CONFIDENTIAL Sources: Rackspace study of 380 customers in 2007, Economist Intelligence Unit

  5. ACHIEVING YOUR ORGANIZATION ITS GREEN OBJECTIVES • CONTRIBUTE TO CORPORATE SOCIAL RESPONSIBILITY AND GREEN INITIATIVES • REDUCE OVERALL ELECTRICITY CONSUMPTION AND SPEND • IMPROVE UTILIZATION OF IT EQUIPMENT • Creating the Green IT Action Plan" (Forrester Research, Inc. October 19, 2007) DELL CONFIDENTIAL

  6. POWER & COOLING SOLUTIONS DELL CONFIDENTIAL

  7. ENERGY ISSUES INHIBIT BUSINESS INNOVATION AND GROWTH • Power limitations • Cooling capabilities maxing out • Increasingly difficult to manage hot spots • Space at a premium • Power / Cooling costs greater than cost of IT equipment • Unnecessary energy use / expense • Performance demands increasing • Energy costs rising dramatically DELL CONFIDENTIAL

  8. THE POWER & COOLING CHALLENGE DELL CONFIDENTIAL

  9. GLOBAL ELECTRICITY PRICES HAVE INCREASED 56% SINCE 2002 DELL CONFIDENTIAL Energy Information Administration: http://www.eia.doe.gov/emeu/international/elecprii.html

  10. 50% OF DATACENTERS WILL LACK SUFFICIENT POWER & COOLING BY 2008 2.9% of projected total U.S. electricity use 1.2% of total U.S.electricity use 0.8% of total U.S.electricity use Source: EPA Report to Congress on Server and Data Center Energy Efficiency; August 2, 2007

  11. FACILITIES GENERALLY OWNS THE ELECTRIC BILL DELL CONFIDENTIAL Source: InformationWeek Research, Green Datacenter Study, September 2007

  12. CONFLICTS BETWEEN IT AND FACILITIES AGENDAS RESULT IN INEFFICIENCIES IT DEPARTMENT FACILITIES DEPARTMENT The utility company won’t let me have any more power… I have exceeded the capacity of my rack… I am literally running out of space… I cannot deploy any more servers until we bring a new DC online… Power is costing more than my equipment… I am running out of breakers… The only way I can put another server in is if I take one out… • What are the upcoming datacenter changes? • Consolidations and expansions • New redundancy requirements • Incremental power requirements • Does my IT facility (space, power and cooling capacity) fully support initiatives such as Server Consolidation, Virtualization or HPCC initiatives? • Are the existing server room/data center cooling systems adequate to support the new equipment? • Are the existing server room/data center power distribution systems adequate to support the new equipment/future growth? • What would a major business disruption cost my company per hour? What percentage is related to environmental factors?

  13. SERVERS, PCs & MONITORS DRIVE MORE THAN 60% OF GLOBAL ICT RELATED CO2 EMISSIONS Source: Gartner, April 2007

  14. POWER & COOLING ACCOUNT FOR 59% OF TOTAL ENERGY CONSUMPTION • A positive change in the energy usage of IT equipment has a direct affect on power and cooling requirements • A 10% improvement at the server level nets almost 10% at the facility level • However, efficiency improvements in cooling or power delivery are relatively independent • 10% betterment in power delivery efficiency manifests itself as a 2.8% improvement at the facility level DELL CONFIDENTIAL

  15. In a 100 kWh datacenter, only 25.8 kWh is used by compute servers COMPUTE SERVERS ACCOUNT FOR 63% OF IT EQUIPMENT ENERGY USE DELL CONFIDENTIAL

  16. POWER EFFICIENCY OF THE SERVER IS ABOUT ALL OF THE COMPONENTS, NOT JUST THE CPU & PSU DELL CONFIDENTIAL

  17. SIMPLE TO IMPLEMENT, HIGH IMPACT BEST PRACTICES ARE INFREQUENTLY USED DELL CONFIDENTIAL Sources: IDC Datacenter Power and Cooling Trends June 2007

  18. MIXING OF HOT AND COLD AIR INCREASES AS SERVER ENERGY CONSUMPTION RISES Absence of cold air means that the probability of component failure increases. The racks shown that don’t have blue all the way to the top have reached their cooling capacity. DELL CONFIDENTIAL

  19. 216% INCREASE IN PERFORMANCE, 42% LESS ENERGY REQUIRED DELL CONFIDENTIAL Source: Dell White Paper: PERFORMANCE AND ENERGY ADVANTAGES OF DELL ENERGY SMART SERVERS AND LIEBERT COOLING SYSTEMS

  20. IN TYPICAL DATA CENTERS, COMPUTE SERVERS ACCOUNT FOR LESS THAN 30% OF ENERGY CONSUMPTION DELL CONFIDENTIAL Source: Dell PS3 Data Center Study, Fall 2006

  21. SERVER EFFICIENCY DRIVES IMPROVEMENT AT THE DATA CENTER LEVEL Net 4% Net 8% DELL CONFIDENTIAL Source: Dell PS3 Data Center Study, Fall 2006

  22. Power Monitoring for servers supporting PMBus will report Amperage per power supply Power consumption and total energy consumed Peak power and Peak amperage per server Energy and Power consumption per Blade Aggregation of power and energy consumed for group of servers POWER MONITORING Chart View of the collected data Average/max/Min for the given Power Supply/System Line graph/Export Menu Aggregate consumption, with the option of setting thresholds on the aggregate watts consumed View Chart/Export data menu, similar to individual attributes

  23. VIRTUALIZATION EVOLUTIONPRESENTS NEW CHALLENGES Pervasive Virtualized Infrastructure Scope of Managed Environment Discrete Hypervisor Silos Scope of Virtual Infrastructure • Institutional resistance • Implementation & operational policy • Integration w/ mgt. tools & processes • VM lifecycle (image & licensing) • Technology rationalization & alignment 23

  24. UNLOCK YOUR HIDDEN DATA CENTER VIRTUALIZATION DELL CONFIDENTIAL

  25. LOW SERVER UTILIZATION RATES WASTE ENERGY Watts CPU Utilization Source: Dell SPA Lab Study, November 2, 2007

  26. VIRTUALIZATION ENABLES INCREASED SERVER UTILIZATION Watts Performance (OPM) DELL CONFIDENTIAL Source: Competitive Power Savings with VMware Consolidation on the Dell PowerEdge 2950, Dell Tech Center, August 2007

  27. UNLOCK YOUR HIDDEN DATA CENTER: AN ILLUSTRATIONBASELINE • ASSUMPTIONS: • TYPICAL LARGE DATA CENTER • 5000 SERVERS • ~29 servers / rack • 10% 5+ years old • 70% 2-5 years old • 20% <2 years old • WORKLOADS = 4750 • PUE = 2.23 • Cooling vs. IT Power draw: 92.6 to 100 watt ratio DELL CONFIDENTIAL Source: Based on Dell PS3 Data Center Study, Fall 2006

  28. BEST PRACTICE: RAISING DATA CENTER SET POINT LEADS TO GREATER EFFICIENCY • Chiller cooling efficiency improves with increased water temperature • Increased water temperature enables an increase in temperature of the air handler coil • Incorporating Variable Frequency Drive blowers into air handlers enables greater efficiency DELL CONFIDENTIAL

  29. UNLOCK YOUR HIDDEN DATA CENTER: AN ILLUSTRATIONOPTIMIZED DATA CENTER TEMPERATURE Data center temperature raised 5 degrees No change in servers, server power or workloads 5% reduction in Total Data Center Power Consumption Cooling vs. IT Power draw: 80.5 to 100 watt ratio (13% improvement) Improvement at overall data center: PUE drops from 2.23 to 2.12 5% DELL CONFIDENTIAL

  30. SERVER OPTIMIZATION RECOMMENDATIONS • VIRTUALIZE • 2-5 YEAR OLD: • Refresh 40% with virtualized systems • <2 YEAR OLD: • Refresh with 32% virtualized systems • CONSOLIDATE • 5+ YEAR OLD: • Remove 50% • Refresh 25% with Energy Smart servers • Leave 25% as is • 2-5 YEAR OLD: • Refresh / consolidate 20%, 75% of new servers are Energy Smart DELL CONFIDENTIAL

  31. REDUCE DATA CENTER POWER CONSUMPTION UP TO 45% WITH NO PERFORMANCE CHANGE No change 39% 45% 42% DELL CONFIDENTIAL

  32. UNLOCK YOUR HIDDEN DATA CENTER: INCREASE PERFORMANCE UP TO 97% PUE = 2.23 PUE = 2.12 PUE = 2.12 PUE = 2.02 97% No change DELL CONFIDENTIAL Cooling vs. IT Power draw: 73.8 to 100 watt ratio (8% improvement)

  33. THANK YOU DELL CONFIDENTIAL

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