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Learn about the Floor Covering Industry in Dalton, Georgia, its history, innovation, and future potential. Explore the IMCP initiative and its impact on manufacturing, with a focus on supply chain analysis and technology advancements.
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INVESTING IN MANUFACTURING COMMUNITIES PARTNERSHIP (IMCP) NORTHWEST GEORGIA REGION Key Technology and Supply Chain Analysis IMCP Summit October 30, 2014 Georgia Tech Enterprise Innovation Institute with The Northwest Georgia Regional Commission Image: www.mmn.com Image: Shaw Industries Image: Kathy Lohr/NPR
Overview • About Northwest Georgia • KTS: What Is “Floor Covering”? • History of the Floor Covering Industry in Dalton • Innovation and the Future of Floor Covering Image: FloorTek
Northwest Georgia: Fast Facts • 863,217 pop. (15 counties) • 9.5% Latino (Whitfield County 32% Latino) • 75% high school graduation rate • 1,107 manufacturing firms, 60k manufacturing workers (25% of regional employment) WHITFIELD Dalton, GA (industry locus)
Floorcovering Industry Profile • 32,801 employees (2012) • 47% of the U.S. exports of carpets and other textile floor coverings originate in Georgia • 80% of US carpet and rug market • Multiple large and medium-sized players 13.6%of total employment in Northwest Georgia (2012)
IMCP Phase 1 Highlights Advanced Manufacturing Strategy (Sept.2013 – Sept. 2014) • The NWGA region has an established advantagein floor covering • Right ingredients for growth in manufacturing and the industry • Stagnant clusters can be accelerated • Best practices RESULTS! • Collaboration between university/technical colleges and industry • Industry-specific degree programs • Co-location of equipment/R&D/entrepreneurs/growing companies • State support Key Findings for Implementation (September 2014 – Present)
History of the Floor Covering Cluster Source: Carpet and Rug Institute, selected company websites
History of the Floor Covering Cluster Origins in Manual Tufting… Photo Courtesy of the New Georgia Encyclopedia
History of the Floor Covering Cluster Mechanized Tufting Process of Yesterday… Photos Courtesy of the New Georgia Encyclopedia and Shaw Industries
History of the Floor Covering Cluster Modern Textile Manufacturing Photo Courtesy of NPR
History of the Floor Covering Cluster Modern Textile Manufacturing
History of the Floor Covering Cluster Industry Diversification… Luxury Vinyl Tile Modular Carpet Tile Laminate Ceramic
Innovation in the Industry “When you are being asked to make the business case for sustainability - perhaps ask them to make the business case for being un-sustainable.” - Ray Anderson, Founder and Chairman Interface Flooring
Floor Covering Cluster SWOT • Strengths • Rapid response to new markets, products, and economic trends • Adequate access to capital, low debt, local contraction • Weaknesses • Skilled labor shortage • Lack of research institution connection • Some lack of state recognition/support (an “it will always be there” mentality) • Opportunities • Creation of an innovation-driven regional culture (i.e., startups, entrepreneurs) • Up-training/re-training of ready workforce that “knows” the industry • Threats • Competitivenessmore than sharing among the major players; increased global competition • Consolidation rather than entrepreneurship • Lack of STEM education and recognition of manufacturing as a viable career choice
Ideas for the Future S-FLOR (IMCP)
IMCP Partners –Public Sector Partners Northwest Georgia Workforce Investment Board
IMCP Partners – Industry Partners(Manufacturers + Suppliers)
Thank You! Questions? Leigh Hopkins, AICP Project Manager 404-894-0933 leigh.hopkins@innovate.gatech.edu Northwest Georgia Advanced Manufacturing Strategy page: http://www.nwgrc.org/category/northwest-georgia-regional-manufacturing-strategy/