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IAT 102 Graphic Design

09. IAT 102 Graphic Design. Design Movements. Art Nouveau: French Posters. - Organic plant-like line - Female form Idealized figures are evolved, especially women Hand-drawn typography - colourful and ornamental. La Scala - Toulouse Lautrec. Palais de Glace (1896 A.D.) Jules Cheret.

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IAT 102 Graphic Design

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  1. 09 IAT 102 Graphic Design

  2. Design Movements

  3. Art Nouveau: French Posters • - Organic plant-like line • - Female form • Idealized figures are evolved, especially women • Hand-drawn typography • - colourful and ornamental La Scala - Toulouse Lautrec

  4. Palais de Glace (1896 A.D.) Jules Cheret

  5. Germany: The Kiss (1898 A.D.) Peter Behrens

  6. Constructivism • constructed abstraction • mathematical placement • simple geometric forms • expression of industrial society • pure line, shape, color • El Lissitzky • Jan Tschichold • Laszlo Moholy-Nagy El Lissitzky (Russia): Poem, 1923

  7. Constructivism

  8. Constructivism: • Laszlo Moholy-Nagy

  9. Constructivism: • Jan Tschichold

  10. Jan Tschichold

  11. Swiss Design • (International Typographic Style) • asymmetrical organization • grid • objective photography • clear and factual • sans serif typography • Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Müller-Brockmann • (Chapter 18, Meggs) Armin Hofmann, 1954

  12. Swiss Design (International Typographic Style) Herbert Matter

  13. Swiss Design (International Typographic Style) Herbert Matter

  14. Swiss Design (International Typographic Style) Herbert Matter

  15. Swiss Design (International Typographic Style) Josef Müller-Brockmann

  16. Swiss Design (International Typographic Style) Josef Müller-Brockmann

  17. Swiss Design (International Typographic Style) Max Bill

  18. Swiss Design (International Typographic Style) Emil Ruder

  19. Swiss Design (International Typographic Style) Emil Ruder

  20. Swiss Design (International Typographic Style) Armin Hofmann

  21. Swiss Design (International Typographic Style) Armin Hofmann

  22. Swiss Design (International Typographic Style) Armin Hofmann

  23. Swiss Design (International Typographic Style) Armin Hofmann

  24. Swiss Design (International Typographic Style) Armin Hofmann

  25. New York School • freely invented shapes • symbolic and expressive • asymmetrical balance • Paul Rand • Saul Bass • (Chapter 19, Meggs) Paul Rand

  26. New York School • Paul Rand

  27. New York School • Saul Bass

  28. Postmodern Design • breaking and expanding the rules of the Swiss style • complexity • ornaments • Weingart • Schraivogel • Sagmeister • (Chapter 23, Meggs) Ralph_Schraivogel, 1989

  29. Postmodern Design • Odermatt and Tissi

  30. Postmodern Design • Odermatt and Tissi

  31. Postmodern Design • Odermatt and Tissi

  32. Postmodern Design • Wolfgang Weingart

  33. Postmodern Design • Wolfgang Weingart

  34. Postmodern Design • Wolfgang Weingart

  35. Postmodern Design • Wolfgang Weingart

  36. Postmodern Design • Niklaus Troxler

  37. Postmodern Design • Schraivogel

  38. Postmodern Design • Sagmeister

  39. Postmodern Design • Sagmeister

  40. Postmodern Design • Sagmeister

  41. fin

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