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IAT 102 Graphic Design

10. IAT 102 Graphic Design. Today: Introduce final project topics Vote on poster theme View Ted Talks. Reminders Project 2 due and presented this week in your Lab Quiz #3 next week in your Lab:. Quiz topics: Chapter 2 “Text” Kerning Optical and Metric Tracking Line spacing

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IAT 102 Graphic Design

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  1. 10 IAT 102 Graphic Design

  2. Today: • Introduce final project topics • Vote on poster theme • View Ted Talks

  3. Reminders • Project 2 due and presented this week in your Lab • Quiz #3 next week in your Lab:

  4. Quiz topics: • Chapter 2 “Text” • Kerning Optical and Metric • Tracking • Line spacing • Alignment • Enlarged caps • Marking paragraphs • Hierarchy • Chapter 3 “Grid” • 153 – 163 pp. – Grid History • 177 – 198 pp. – Grid types

  5. Design Movements

  6. Art Nouveau: French Posters • - Organic plant-like line • Female form • Idealized figures are evolved, especially women • Hand-drawn typography • - Colourful and ornamental La Scala - Toulouse Lautrec

  7. Palais de Glace (1896 A.D.) Jules Cheret

  8. Germany: The Kiss (1898 A.D.) Peter Behrens

  9. Constructivism • Constructed abstraction • Mathematical placement • Simple geometric forms • Expression of industrial society • Pure line, shape, color • El Lissitzky • Jan Tschichold • Laszlo Moholy-Nagy El Lissitzky (Russia): Poem, 1923

  10. Constructivism

  11. Constructivism: • Laszlo Moholy-Nagy

  12. Constructivism: • Jan Tschichold

  13. Jan Tschichold

  14. Swiss Design • (International Typographic Style) • Asymmetrical organization • Grid • Objective photography • Clear and factual • Sans serif typography • Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Müller-Brockmann • (Chapter 18, Meggs) Armin Hofmann, 1954

  15. Swiss Design (International Typographic Style) Herbert Matter

  16. Swiss Design (International Typographic Style) Herbert Matter

  17. Swiss Design (International Typographic Style) Herbert Matter

  18. Swiss Design (International Typographic Style) Josef Müller-Brockmann

  19. Swiss Design (International Typographic Style) Josef Müller-Brockmann

  20. Swiss Design (International Typographic Style) Max Bill

  21. Swiss Design (International Typographic Style) Emil Ruder

  22. Swiss Design (International Typographic Style) Armin Hofmann

  23. Swiss Design (International Typographic Style) Armin Hofmann

  24. Swiss Design (International Typographic Style) Armin Hofmann

  25. Swiss Design (International Typographic Style) Armin Hofmann

  26. Swiss Design (International Typographic Style) Armin Hofmann

  27. New York School • Freely invented shapes • Symbolic and expressive • Asymmetrical balance • Paul Rand • Saul Bass • (Chapter 19, Meggs) Paul Rand

  28. New York School • Saul Bass

  29. Amongst his most famous title sequences are the animated paper cut-out of a heroin addict's arm for PremingersThe Man with the Golden Arm, the text racing up and down what eventually becomes a high-angle shot of the United Nations building in Alfred Hitchcock's North by Northwest, and the disjointed text that raced together and was pulled apart for Psycho (1960). (Source: Wikipedia)

  30. http://paulearle.com/labelry/wp-content/uploads/2010/02/saul-bass.jpghttp://paulearle.com/labelry/wp-content/uploads/2010/02/saul-bass.jpg

  31. New York School • Paul Rand

  32. Paul Rand (1914 - 1996) The core ideology that drove Rand’s career, and hence his lasting influence, was the modernist philosophy he so revered. He celebrated the works of artists from Paul Cézanne to Jan Tschichold, and constantly attempted to draw the connections between their creative output and significant applications in graphic design.[citation needed] (source Wikipedia)

  33. In A Designer’s Art Rand clearly demonstrates his appreciation for the underlying connections: The problem of the artist is to defamiliarize the ordinary.[10] ” This idea of “defamiliarizing the ordinary” (or "making the familiar strange," a strategy commonly credited to Russian Formalist criticmViktor Shklovsky) played an important part in Rand’s design choices. (Source:Wikipedia) “In other words, art presents things in a new, unfamiliar light by way of formal manipulation. This is what is artful about art.”

  34. Postmodern Design • Breaking and expanding the • rules of the Swiss style • Complexity • Ornaments • Weingart • Schraivogel • Sagmeister • (Chapter 23, Meggs) Ralph_Schraivogel, 1989

  35. Postmodern Design • Odermatt and Tissi

  36. Postmodern Design • Odermatt and Tissi

  37. Postmodern Design • Odermatt and Tissi

  38. Postmodern Design • Wolfgang Weingart

  39. Postmodern Design • Wolfgang Weingart

  40. Postmodern Design • Wolfgang Weingart

  41. Postmodern Design • Wolfgang Weingart

  42. Postmodern Design • Niklaus Troxler

  43. Postmodern Design • Schraivogel

  44. Postmodern Design • Sagmeister

  45. Postmodern Design • Sagmeister

  46. Postmodern Design • Sagmeister

  47. Exercise: What should the poster topic be?

  48. clicker questionposter topic • Movies • Famous cities • Hobbies • Sporting events • Other

  49. view http://www.ted.com/talks/david_carson_on_design.html

  50. fin

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