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Philanthropic Journeys: a life-course approach to understanding high-income donors

Philanthropic Journeys: a life-course approach to understanding high-income donors Presentation at VSSN-NCVO Conference, September 2013 Dr Beth Breeze and Dr Eddy Hogg. Outline. Introduction: the collaboration with Pilotlight How it came about Theoretical approach

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Philanthropic Journeys: a life-course approach to understanding high-income donors

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  1. Philanthropic Journeys: a life-course approach to understanding high-income donors Presentation at VSSN-NCVO Conference, September 2013Dr Beth Breeze and Dr Eddy Hogg

  2. Outline • Introduction: the collaboration with Pilotlight • How it came about • Theoretical approach • Philanthropy over the lifecourse • Comparisons with volunteering

  3. Why Collaborate?

  4. Theoretical Approach • Lifecourse approach • Philanthropy and Volunteering in context • Lifestyles of a particular group of urban professionals

  5. Income over the lifecourse Saxton and Maddon, 2010

  6. Giving across generations CAF, 2012

  7. Participation over the lifecourse Brodieet al, 2011

  8. Why participation stops Brodieet al, 2011

  9. The importance of family (1)

  10. The importance of family (2)

  11. New findings on generations & philanthropy Established donors On the whole, feel more financially secure . Are distributing funds set aside in personal foundations. Have made charitable legacies. More likely to consult family and friends than a professional philanthropy adviser. Keen supporters of Religion (least favoured cause of younger group). Almost all (97%) have helped with fundraising. Twice as likely to agree that public recognition is a driver of philanthropy. More likely to feel wealth-holding brings responsibilities and obligations to society. Emerging donors On the whole, are wealthier in terms of both income and net wealth. Are still setting up personal foundations. Focused on giving whilst living, not via a legacy. Twice as likely to seek professional philanthropy advice. More likely to involve their children in giving decisions. Twice as likely to feel that public opinion about philanthropy is hostile. A quarter (26%) have never got involved with fundraising.

  12. Towards a new typology • Started Young (e.g. brought up in a philanthropic family, or attended a school with a strong philanthropic ethos) • Rag Timers (first experiences at university, such as Rag Week) • Workplace Wonders (got going as a result of corporate philanthropy such as payroll giving or staff fundraising) • Friendly Push (people whose social networks have got them involved) • In and Outers(people who’ve been switched on and off by good and bad experiences of engaging with charities) • Spare changers (those originally attracted by fundraising appeals) • Sleeve rolled ups (those who start with significant volunteering experience, such as with Pilotlight) • Ready Money (those who gave money pretty readily but never wanted to be hands-on before)

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