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Water Services Trust Fund SOCIAL MARKETING

Water Services Trust Fund SOCIAL MARKETING . 2. Focus & Levels of Intervention: From Awareness to Sales. Focus of UBSUP’s Social Marketing:.

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Water Services Trust Fund SOCIAL MARKETING

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  1. Water Services Trust FundSOCIAL MARKETING 2. Focus & Levels of Intervention: From Awareness to Sales

  2. Focus of UBSUP’s Social Marketing: The provision of safe sanitation facilities will only improve people’s health if toilets are well used & maintained and people have good personal hygiene That is why UBSUP’s social marketing focuses on: • Triggering demand for improved sanitation & community participation • Encouraging proper use & maintenance of toilets through awareness creation & training • Increasing improved hand washing practices • Encouraging safe & proper disposal of human waste

  3. Social Marketing: Levels of Intervention • National level • Water Service Provider and town level • Area (community) level • Plot & household level

  4. UBSUP social marketing: From macro to micro level Awareness creation Sensitisation Marketing Sale

  5. UBSUP social marketing: From macro to micro level

  6. UBSUP social marketing: From macro to micro level

  7. UBSUP social marketing: From macro to micro level

  8. UBSUP social marketing: From macro to micro

  9. UBSUP Social marketing:From macro to micro level Plot & household level activities:

  10. Thank You!

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