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Lesson 1.1 Genesis of SEM

Explore the history and growth of Sports and Entertainment Marketing (SEM) from early athletic events to the modern industry boom, including sponsorship, revenue streams, and industry size. Understand the evolution of fan support, technologies, and the impact of media. Learn about the scope and revenue streams of the sports and entertainment industry.

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Lesson 1.1 Genesis of SEM

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  1. Lesson 1.1 Genesis of SEM

  2. History of SEM Lesson 1.1 What is SEM? Acronym for: Sportsand Entertainment Marketing

  3. History of SEM Lesson 1.1 The Evolution of SEM SEM is a relatively new concept • Forms of sports marketing started as early as 1858 (first known athletic event to charge admission took place at a baseball game) • Entertainment as we know it today (movies, • radio, television, music) exploded from 1900 • on, and as technology improved, so did the • products being offered

  4. History of SEM Lesson 1.1 The Evolution of SEM SEM is a relatively new concept • The 1900’s also brought the advent of • carnivals, amusement parks, and theme parks • which evolved from (but did not completely • replace) fairs, circuses and festivals

  5. History of SEM Lesson 1.1 The Evolution of SEM Many events influenced growth • Evolved as fan support grew with willingness • to spend discretionary income on sports • Emergence of radio and television increase • exposure to sports.

  6. History of SEM Lesson 1.1 The Evolution of SEM • Corporations began to see the benefit with sports affiliations, resulting in a sponsorship boom • Celebrity endorsements and naming rights deals became common industry practice • Advancement of technologies making it easier to consume sports and entertainment while more sports and entertainment properties are introduced

  7. History of SEM Lesson 1.1 Industry Size & Scope • The sports business industry is one of the • largest and fastest growing industries in the • United States • Research conducted in 2013 by Plunkett Research estimates the overall size of the entire sports industry in the U.S. is around $470 billion

  8. History of SEM Lesson 1.1 Industry Size & Scope How does thesportsindustry stack up against other industries?

  9. History of SEM Lesson 1.1 Sports Industry Revenue Streams Sports goods equipment (retailers) $42.6B Racetracks, sports teams & other spectator sports $33.1B “Big 4” U.S. sports leagues $22.7B Fitness and recreation $21.8B NCAA sports $.87 NASCAR $.61 0 5 10 15 20 25 30 35 40 60 80 Overall Spending (In Billions) Source:Plunkett's Sports Industry Almanac

  10. History of SEM Lesson 1.1 Industry Size & Scope • Entertainment industry extends from movies, • television and radio, to theatre, home • entertainment, amusement/theme parks, • gaming and much more • Consumers have shown an insatiable • appetite for entertainment resulting in an • industry boom

  11. History of SEM Lesson 1.1 Broadly measured, the entertainment and media industry spans multiple sectors • There are 9,566 FM radio stations in the United States • Over 1.4 billion movie tickets are sold each year in U.S. theaters • Analysts at Veronis Suhler Stevenson estimate that total U.S. communications and media spending hit $1.12 trillion in 2012 (up from only about $891.5 billion in 2008) and will grow to $1.416 trillion in 2014

  12. History of SEM Lesson 1.1 Broadly measured, the entertainment and media industry spans multiple sectors • Of the 50 billion+ downloads sold in the history of the iTunes store, 15 of the 25 most downloaded apps ever are games

  13. History of SEM Lesson 1.1 Entertainment Industry Revenue Streams Film/theatrical/DVD $91 B TV broadcast and cable $80B Music industry $76B Electronic gaming $18B Amusement/theme park $12B Theatrical productions $7B 0 10 20 30 40 50 60 70 80 90 Overall Revenue (In Billions) Source:U.S. Census

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