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A New Approach

A New Approach. How does this year’s Consumer Trust in the Food System Research take the next step in communicating with consumers? . Jan Wilson, President Gestalt Inc. . Understanding Shared Values is Key to Consumer Receptivity to Confidence/Trust Messaging. Programming.

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A New Approach

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  1. A New Approach How does this year’s Consumer Trust in the Food System Research take the next step in communicating with consumers? Jan Wilson, President Gestalt Inc.

  2. Understanding Shared Values is Key to Consumer Receptivity to Confidence/Trust Messaging • Programming Shared Values is Key to Message Receptivity

  3. Cultural Cognition • Cultural cognition refers to the tendency of individuals to conform their beliefs about disputed matters (i.e., the health benefits of organic food, the production and environmental benefits of hormone use in beef cattle, the safety of genetically modified crops, etc.) to values that define their cultural identities (i.e., their Values Orientation). • Researchers in this area study the reasons that the general public disagree about facts on which expert scientists largely agree.

  4. A New Approach How does this year’s Consumer Trust in the Food System Research take the next step in communicating with consumers? Jan Wilson, President Gestalt Inc.

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