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Photo Feature Checkers Virginia Circle KwaZulu - Natal June 2013

Photo Feature Checkers Virginia Circle KwaZulu - Natal June 2013 . Photo Feature. Introduction. Checkers Virginia Circle, KZN, opened in late 2012. It is a standalone store located in the heart of the LSM 8-10 Durban North and Virginia neighbourhoods.

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Photo Feature Checkers Virginia Circle KwaZulu - Natal June 2013

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  1. Photo Feature Checkers Virginia Circle KwaZulu-Natal June 2013

  2. Photo Feature Introduction Checkers Virginia Circle, KZN, opened in late 2012. It is a standalone store located in the heart of the LSM 8-10 Durban North and Virginia neighbourhoods. With Woolworths Food and another Checkers store nearby, this store needed to offer unique top-end shopping experience, bringing real value and a wide range of branded products to the affluent shoppers in the area. The store visit revealed a refreshing Checkers shopping experience, with a clear focus on destination Deli, Seafood, Wine, Cheese, Meat and Fresh Food Market categories. Enjoy the tour!

  3. Photo Feature Store Trading Context Located in the Virginia Shopping Centre on the corner of Mackeurtan and Hinton Grove Avenue, Durban North, this Checkers opened at the end of 2012, and represents the latest in supermarket trends.

  4. Photo Feature Ease of shopper navigation The spacious aisles allow for an easy shopping experience.

  5. Photo Feature Private / Confined Label Checkers’ private label is prominent throughout the store, and packed at eye level todraw the shopper’s attention

  6. Photo Feature Checkers brand ‘owning the store’ The fixtures and fittings reflect the Checkers brand identity, diluting the impact of supplier branding.

  7. Photo Feature The Shopping Experience / ‘Ambience’ A top-end, sophisticated and on-trend yet earthy shopping environment.

  8. Photo Feature Focus on fresh The Checkers Living Leaves promotion comes to life in these fridges. Shoppers have the choice of harvested lettuces with their roots intact – still growing in the bag!

  9. Photo Feature Destination Categories Specialist Departments are beautifully designed to attract the upmarket shopper. Checkers’ Cheese World brags over 400 types of cheese. The Butchery offering is proudly (and honestly) supported by Chef Gordon Ramsay.

  10. Photo Feature Destination Categories : Wine Some of the country’s finest wines are conveniently brought to you by Checkers. A glass of wine paired with a suitable cheese – this store seems to have got it right!

  11. Photo Feature Destination Categories : Coffee Imported coffee and a cosy Coffee Corner make for a standout value add.

  12. Photo Feature Destination Categories : Baby Baby has become a prominent focus category for Checkers – from Baby focused leaflets, to point-of-sale and navigational tools in store.

  13. Photo Feature Innovative merchandising Checkers is recognised for effective and innovative shelf and point-of-sale merchandising.

  14. Photo Feature Innovative merchandising Cross-merchandising is effectively used in this Checkers store - gift bags in the wine department and cooking oil filters next to the oil.

  15. Photo Feature Checkers Staff Checkers staff are noticeably friendly and helpful.

  16. Photo Feature Checkers Virginia Circle Cleverly placed dump bins next to the till points tempt a sweet tooth. An impressive store Checkers, thank you!

  17. Contact and Disclaimer Disclaimer These materials and the information contained herein are collated by TI* referencing a wide range of public domain data sources, face-to-face interviews, retailer presentations and financial reports, and are intended to provide general information about the South African consumer goods trading environment and selected retailers, and are not intended as an exhaustive treatment of such subjects. Whilst every effort has been made to ensure that the information published in this work is accurate, your use of these and the information contained herein is at your own risk. The information is not intended to be relied upon as the sole basis for any decision which may affect you or your business, and TI makes no express or implied representations or warranties regarding the accuracy of the information herein. TI will not be liable for any special, indirect, incidental, consequential, or punitive damages or any other damages whatsoever, whether in an action of contract, statute, tort (including, without limitation, negligence), or otherwise, relating to the use of these materials and the information contained herein. TI expressly disclaims all implied warranties, including, without limitation, warranties of merchantability, title, fitness for a particular purpose, non-infringement, compatibility, security, and accuracy. * TI refers to The Retail Workshop (Pty) Ltd trading as Trade Intelligence For further information: +27 (0)31 303 2803 / info@tradeintelligence.co.za

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