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Pursuing Happiness: A history since May 2001, founded in Hong Kong by NGO funded through the Kadoorie Foundation. The motto "Help people to help themselves." Vision: Harmonious communities with nature. Mission: Reconnect hearts with nature and promote sustainable living. Programs focus on local economy, ecological agriculture, holistic health, and nature education. Case studies highlight successful initiatives in Guangxi, Guizhou, Yunnan, Sichuan, and Wenchuan Earthquake rehabilitation. Explore ways to live sustainably and reconnect with nature.
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History in a Glance • - May 2001established in Hong Kong, NGO • Funded by the Kadoorie Foundation (via a stream of funds allocated by the Hon. Mrs McAulay) • The Foundation is founded in 1970 by the late Sir Horace Kadoorie • Foundation’s motto: “Help people to help themselves”.
Our Vision Communities in which people live in harmony with each other and with nature. Our Mission PCD works with communities to re-connect people’s heartswith nature and to explore ways to live sustainably.
SustainableLiving • - live SIMPLY • In HARMONY with nature • LOCALLY SELF-RELIANTcommunities • SUPPORT each other • CONTENT, CREATIVE • SECURE
Partnerships : • - Community Facilitators (CFs), • Equal, Equity,Positive Energy • Over 100 partnerships • 300 projects Community : • Mutual Help • Diversity • Culture Development : • Self-reliance, Resilience • Ecological Integrity
Primary Approach Community facilitators (CF) : individuals, civic groups and community-based organizations both from within and outside local communities
Primary Approach 3 components : 1. Skills and knowledge training 2. Reflection on culture and sustainable living 3. Connection to the hearts and building inner strength
Programme Foci Local Economy 1. Respect for Nature 5. Learning about Sustainable Living 4. Holistic Health 2. Ecological Agriculture 3. Local Economy
1. Respect for Nature • Affective Nature Education • Awareness of the interconnectedness between people and nature • Conservation
…Respect for Nature Guangxi Case Study Nature Education Seed Cultivator Scheme • Facilitators, i.e.ToT • 1 year intensive training, heart-based approach e.g. Flow : arouse 5 senses • Tailor-made internship programme • Work in communities, teachers to spread nature education concept • Feedbacks: • more emotionally connected with nature • adopting appreciative attitude towards life
2. Ecological Agriculture • Geared towards self-reliance • Not only focus on short-term factors e.g. techniques and markets • Take communities and their situations as a cohesive whole • Emphasis on ecological & cultural rich system
… Ecological Agriculture Guizhou (Liping) Case Study The Ecological Agriculture of Fish Farming in Paddy fields in • Liufang village • ancient farming methods of Baiyue • 2005, organic rice farming:12 households; 2006, all 538 mu • 2006, established the Liufang Organic Agriculture Association • eliminated all use of hazardous chemicals • 2009, rice produced certified as organic product
3. Local Economy Fostering cooperation-based diversified local economies.
… Local Economy Yunnan Case Study Local Clothing Production • Self-reliance discussion with women villagers in 2 communities in Xishuangbanna prefecture • 3 purposes: • reducing expenditure • strengthening cultural identity • enhancing mutual help among women • 25 women villagers started preparing cloth-weaving tools and machines
4. Holistic Health “We have to have ahealthy environment, a healthy land and a healthy community in order to have healthy individuals.” • the tranquil and healthy state of all elements of the ecological system • understanding of health and community-based health practices
… Holistic Health Sichuan Case Study Small River Valleys • Counties: Gong, Pi, Pingshan and Xiaojin • Waste Segregation, cooperate with local government • 3 Dimensions: • Software : arouse awareness • Hardware: segregation system and mechanism • Law: penalty • Successful in old area
5. Learning about Sustainable Living • Reflecting on mainstream development models • Learning about sustainable living concepts
…Learning about Sustainable Living Community Supported Agriculture Internship Programme • encourage young people to explore and promote CSA between city and village • Learning CSA models in different countries, develop local CSA • 5 years, over 50 interns have been trained • 70% interns stay in networks and develop local CSA e.g. farmers’ market, Community Kitchens
Earthquake Rehabilitation 5.12 Wenchuan Earthquake 3 Levels Rehabilitation Works : 1st level: Operational Rehabilitation Programme 2nd level: Community-based Rehabilitation Programme 3rd level: Social Rehabilitation Programme Projects: 11 / 22 completed
…Earthquake Rehabilitation Reborn on 12th May "Gradually I felt I was living again“ —Xie Farong from Mianzhu, Sichuan • Aug 2008, our partner, Handicap International (HI), provided rehabilitation & therapy • Continued til July 2009 Xie could raise her hand over her head, she could take care of herself • May 2010, HI help reconstructed Xie’s house
Reconnecting People’s Hearts with Nature, To Explore Ways to Live Sustainably.
Thank You ! www.pcd.org.hk