Yoga with Michelle Lloyd Website Brief

1. Yoga with Michelle LloydWebsite Brief Michelle Lloyd michelleglloyd@gmail.com +84 909 64 8193

2. Website Purpose & Target Provide basic information about myself, my schedule and events, my inspirations and community links Present viewer with an aesthetically inspiring experience into the practice of yoga as well as the beauty of the SE Asia region. Targeted toward current yoga practitioners, instructors, corporate and retreat planners as well as those new to yoga. Target is generally ages 20-45 year old females both career and non career, however all ages and genders should feel welcome. Yoga is accessible to everyone!

3. Background • The business provider is a yoga instructor living and teaching yoga in Ho Chi Minh City, Vietnam. She offers private individual or group classes at her home studio or at an outside location, corporate yoga programs, special events and public classes. • Michelle has been teaching yoga since February 2008. She has been teaching an average of 10 public classes per week, has had several private clients. She has also done special events such as teaching yoga at a L’OREAL PR event and participated in planning yoga events to support local charities. She writes a monthly column on yoga for a local magazine and does various jobs modeling yoga clothing and demonstrating yoga postures for magazines. • Her image off line is that of a qualified yoga instructor who is nurturing, inspiring and versed at communicating the practice of yoga to students. I love what I do and want to share it with others. I am not a hard seller, but do desire to make a living for myself mainly through the mode of teaching yoga.

4. Home Practice Musings About Connect Site Map Classes Video Private & Corporate Images Words Special Events Downloads

5. Design Strategy • Look and Feel • neutral colors accented by vibrant images, integrated elements (not blocky) • Style • elegant, modern, approachable • Navigation • clear, streamlined, links never navigate away from page • Technical Issues • many users may not have access to high speed internet, so should not be too heavy; most users will be viewing on laptop, some on iPhone or PDAs. • Internet Explorer and Firefox are most commonly used browsers • Clear call to action but no hard selling

6. Palatino 28pt; C-57 M-69 Y-78 K-76 Palatino 24pt Page Design C - 7 M - 11 Y - 19 K - 0 Palatino 18pt C - 7 M - 11 Y - 19 K - 0 Transparency varies Palatino 13pt Palatino 13pt

7. Design - Home

8. Content - Home What’s New? Currently working on a new dvd for beginner’s Vinyasa flow available in English and Vietnamese audio. Stay tuned for more details. Yoga Tour Vietnam video displayed in bottom of text panel

9. Design - Practice

10. Content - Practice - Classes June Schedule Classes at DanCenter, 46/2 Nguyen Cuu Van, Binh Thanh District, HCMC, Vietnam www.dancentervn.com Tuesdays 8:30-10a & 11a-12p Wednesdays 11a-12p & 12:15-1:15p Thursdays 11a-12p Classes at Clark Hatch Fitness Centre, Sofitel Plaza, 17 Le Duan, District 1, HCMC, Vietnam (Open to fitness members only) Mondays & Wednesdays 6-7:30p Link to download pdf of monthly schedule

11. Content - Practice - Private & Corporate Programs Individual or Group Private Classes Private courses are wonderful whether for the beginner looking to learn the foundations of a practice or the experienced practitioner who wants to cultivate a deeper practice. If large classes aren’t for you, round up a few of your friends for private group classes to share your practice with those close to you. Yoga in the Workplace Companies who offer yoga at work have healthier, happier and more efficient employees. Enough said. Special Programs Company incentive trip coming up or looking to plan a retreat, there are many beautiful and inspiring places to visit in the region for a healthy and de-stressing yoga experience. Contact Michelle for more information on her schedule and program details. Michelle@michellelloyd.com

12. Content - Practice - Special Events Upcoming Events Yoga at The Deck ‘Go With the Flow’ Include downloadable flier for The Deck Past Events Mui Ne Yoga Retreat ‘Relax and Rejuvenate’ Flier for Mui Ne Retreat

13. Design - Musings

14. Content - Musings Video Yoga Tour Vietnam, Yoga Cambodia Orphanage Program, DVD Trailer Images Yoga Commissioned Yoga Personal Inspirations Words Pdf Files from Magazine Columns Downloads Coming Soon

15. Design-About

16. Content - About “A good teacher is one who will not give you an answer but allows you to find the answer in yourself. A teacher is a guide; he/she will show you that the answer is inside you. And there is a right answer.” -TKV Desikachar Michelle began practicing yoga consistently in 2005. As her journey in yoga evolves, it continues to be a beautiful thing for her to watch how yoga has organically grown from a physical practice once or twice a week after work into an all-encompassing way of living, letting go, dreaming, breathing and quieting the mind. Michelle received her 200 hour certification in January 2008 at It’s Yoga in San Francisco with Larry Schultz, a charismatic, inspiring and thoughtful practitioner of Ashtanga yoga. “As a human being, I want to help illuminate the many aspects of yoga to those who cross my path in the hope that they may find their course, their shift in perception, their inspiration for tapping into this peace as well. It is a unique and special journey for each and every being and a journey that will continue to grow and evolve, have it’s heights and depths, opportunities and obstacles, clarity and cloudiness….. it’s all part of the ride. Enjoy!” – Michelle

17. Design - Connect

18. Content - Connect Contact Michelle Lloyd 107/39 Truong Dinh, District 3 HCMC, Vietnam (+84) 909 64 8193 michelle@michellelloyd.com Community Links Yoga DanCenter www.dancentervn.com It’s Yoga www.itsyoga.net Christopher Gladwell www.theartofyoga.co.uk Breathing Room Yoga www.breathingroomyoga.com Nataraj Yoga www.yogacambodia.com Yogeswari www.yogeswari.org Friends Pier Laurenza Photography plaurenza@yahoo.com James Domingo Photography www.jamesdomingo.com Healing Spirits www.healingspiritsherbfarm.com Maneesh de Moor www.mdmsound.com East Meets West Organization www.eastmeetswest.org Valerie Gregory McKenzie www.asiasongdesign.com Mango Bay www.mangobayphuquoc.com

19. Reference • www.jamesdomingo.com - I like the simplicity of his site, easy to navigate. For his profile and contact sections I like how the text box comes on the the page and the scroll bar on the side if needed. • www.eoinfinnyoga.com - I like the way he has arranged his download section for the audio and video. • www.vivekkevin.com - I like the way they present their press section. How the main screen dims and the file opens above the page.